US5.com

ALBUQUERQUE - SANTA FE · DMA 790

Explore ZIP codes in the ALBUQUERQUE - SANTA FE TV market — covering AZ, CO, NM — 398 ZIP codes — 2,059,990 residents. Population, income, and housing at a glance.

DMA code
790
ZIP codes
398
Population
2,059,990
States
AZ, CO, NM
Median household income (avg.)
$58,481
Average home value
$216,072
Time in Arizona Arizona map Arizona overview Arizona rankings USA time now USA map All DMA markets Area codes Compare ZIPs

Where is the ALBUQUERQUE - SANTA FE market?

ALBUQUERQUE - SANTA FE (DMA 790) groups 398 indexable ZIP codes on US5 across AZ, CO, and NM, with a combined ZIP-area population of about 2,059,990.

Larger population clusters inside this TV market include Albuquerque, NM, Santa Fe, NM, Pajarito Mesa, NM, Rio Rancho Estates, NM, and Roswell, NM. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 87121 (about 76,135 residents).

Income and housing in ALBUQUERQUE - SANTA FE

Across ZIPs with income data in ALBUQUERQUE - SANTA FE, the average median household income is about $58,481 — about 22% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $216,072.

On this page’s income ranking, ZIP 87549 is near the top at about $180,591.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 790 for ALBUQUERQUE - SANTA FE.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this ALBUQUERQUE - SANTA FE page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in ALBUQUERQUE - SANTA FE

ZIP City County State Population Income Home value
88043 North Hurley Grant County NM 1,218 $41,917 $86,800
87357 Pinehill Cibola County NM 1,162 $26,250 $77,600
88029 Columbus Luna County NM 1,150 $24,554 $91,400
87010 Los Cerrillos Santa Fe County NM 1,147 $45,490 $450,000
87575 Tierra Amarilla Rio Arriba County NM 1,131 $77,471 —
86535 Dennehotso Apache County AZ 1,116 $22,981 $44,000
87942 Las Palomas Sierra County NM 1,114 $39,792 $105,900
88244 Hobbs Lea County NM 1,101 — —
87520 Chama Rio Arriba County NM 1,088 $59,583 $207,200
86540 Nazlini Apache County AZ 1,087 $24,286 $25,400
87513 Arroyo Hondo Taos County NM 1,078 $80,389 $403,400
87006 Abeytas Socorro County NM 1,075 $101,667 $196,700
87745 — San Miguel County NM 1,060 $63,304 $198,900
87558 Red River Taos County NM 1,050 $46,794 $429,500
87510 Abiquiu Rio Arriba County NM 1,034 — $336,300
87567 Cuartelez Santa Fe County NM 1,029 — $284,200
87310 Brimhall Nizhoni McKinley County NM 1,003 $36,406 $66,700
87582 Velarde Rio Arriba County NM 1,003 $154,618 $328,200
87053 Zia Pueblo Sandoval County NM 983 $53,125 $234,900
87056 Stanley Santa Fe County NM 975 $64,806 $197,300
85932 Nutrioso Apache County AZ 972 — $241,100
87732 Mora Mora County NM 969 $66,087 $118,600
87530 El Rito Rio Arriba County NM 961 $24,611 $273,700
87418 La Plata San Juan County NM 947 $67,438 $199,400
87548 Medanales Rio Arriba County NM 921 $68,750 —
86547 Round Rock Apache County AZ 918 $43,929 $48,700
88253 Lake Arthur Chaves County NM 915 $122,625 $217,300
86502 Wide Ruins Apache County AZ 904 $21,146 $43,400
87540 Galisteo Santa Fe County NM 876 $52,750 $685,900
88022 Arenas Valley Grant County NM 872 $70,417 $169,200
87041 Peña Blanca Sandoval County NM 848 $77,847 $164,100
87521 Ojo Sarco Rio Arriba County NM 846 $38,983 $188,500
87829 Escudilla Bonita Catron County NM 840 $47,798 $259,500
87821 Datil Catron County NM 834 $58,598 $233,800
87499 Lake Valley San Juan County NM 829 $34,946 $77,300
86545 Rock Point Apache County AZ 821 $24,167 $36,300
87711 Anton Chico San Miguel County NM 821 — —
88039 Alma Catron County NM 817 $29,675 $161,600
87714 Cimarron Colfax County NM 811 $36,964 $143,500
87828 Polvadera Socorro County NM 801 — $179,600
87722 — Mora County NM 777 $51,090 $119,700
87930 Arrey Sierra County NM 775 $77,578 $228,000
87519 — Taos County NM 760 $76,447 $415,800
88020 Cotton City Hidalgo County NM 741 $66,938 $158,000
87312 Continental Divide McKinley County NM 724 $46,172 —
87022 Isleta Bernalillo County NM 721 $41,176 —
87752 Wagon Mound Mora County NM 706 $42,452 —
88311 Boles Acres Otero County NM 696 — $101,800
88341 Nogal Lincoln County NM 696 $100,497 $239,600
87320 Nakaibito McKinley County NM 666 $37,500 $39,300
88065 Tyrone Grant County NM 664 $46,250 $176,100
88339 Mayhill Chaves County NM 664 $74,205 $244,300
87322 Sundance McKinley County NM 649 $43,864 $55,300
87072 Cochiti Sandoval County NM 599 $49,688 $205,700
88038 Gila Grant County NM 592 — $222,700
87038 Laguna Cibola County NM 591 — —
87830 Apache Creek Catron County NM 589 $32,917 $118,500
88049 Mimbres Grant County NM 586 $46,667 $177,700
88353 Vaughn Guadalupe County NM 583 $26,613 $45,800
87577 — Rio Arriba County NM 577 — $328,600
85920 Alpine Apache County AZ 570 $69,375 $292,900
87723 — Mora County NM 565 — $177,800
87823 Lemitar Socorro County NM 558 $90,707 $135,500
87018 Lybrook Sandoval County NM 556 $28,333 $32,500
87562 Rowe San Miguel County NM 555 — —
87538 North San Ysidro San Miguel County NM 538 — $251,300
81327 Lewis Montezuma County CO 527 $91,000 $366,100
87731 — San Miguel County NM 515 $26,782 $173,400
87931 Oasis Sierra County NM 512 — —
86508 Lupton Apache County AZ 504 $20,000 $32,900
87524 Costilla Taos County NM 498 — —
87743 Roy Harding County NM 466 $40,966 $55,900
87728 Maxwell Colfax County NM 464 $37,125 $85,000
87083 Cochiti Lake Sandoval County NM 453 $54,861 $208,100
87543 — Taos County NM 446 — —
88265 Monument Lea County NM 437 — $265,900
88321 Encino Torrance County NM 430 $78,641 $1,096,500
87419 Navajo Dam San Juan County NM 426 $21,358 —
81331 — Montezuma County CO 423 $81,000 $346,800
87017 Gallina Rio Arriba County NM 420 $121,000 $245,500
87523 Cordova Rio Arriba County NM 418 $23,426 $150,000
88350 Timberon Otero County NM 406 — —
88336 — Lincoln County NM 399 $31,000 —
87569 — San Miguel County NM 395 $89,112 $187,300
87051 San Rafael Cibola County NM 393 — —
87734 — Mora County NM 378 $27,650 $420,700
88042 Hillsboro Sierra County NM 372 $15,385 $193,300
87504 — — — 348 $102,981 $237,500
88318 Duran Lincoln County NM 344 $60,208 —
87742 — San Miguel County NM 343 $60,682 $235,300
87565 Soham San Miguel County NM 327 — $9,999
87029 Lindrith Rio Arriba County NM 326 $66,534 —
87040 Paguate Cibola County NM 325 — —
88051 — Grant County NM 320 — $168,600
87718 Eagle Nest Colfax County NM 318 $46,313 $170,700
87551 Los Ojos Rio Arriba County NM 317 — —
87014 Cubero Cibola County NM 309 $12,062 $22,800
87827 Pie Town Catron County NM 300 $105,924 $245,100
87012 Coyote Rio Arriba County NM 290 $37,031 $306,300
87061 Torreon Torrance County NM 285 $44,008 $161,900

Frequently asked questions

What is DMA 790?

ALBUQUERQUE - SANTA FE (DMA 790) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AZ, CO, and NM, covering about 2,059,990 combined ZIP-area residents across 398 codes.

How many ZIP codes are in the ALBUQUERQUE - SANTA FE DMA?

US5 currently lists 398 indexable ZIP codes for DMA 790 (ALBUQUERQUE - SANTA FE). Counts can change as geography publishes update.

What is the average income in the ALBUQUERQUE - SANTA FE market?

The average of ZIP median household incomes in ALBUQUERQUE - SANTA FE is about $58,481 (about 22% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 790?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the ALBUQUERQUE - SANTA FE DMA?

Larger population clusters on US5 for ALBUQUERQUE - SANTA FE include Albuquerque, NM, Santa Fe, NM, Pajarito Mesa, NM, Rio Rancho Estates, NM, and Roswell, NM. Open linked ZIP pages for neighborhood-level demographics.