ALBUQUERQUE - SANTA FE · DMA 790

Explore ZIP codes in the ALBUQUERQUE - SANTA FE TV market — covering AZ, CO, NM — 398 ZIP codes — 2,059,990 residents. Population, income, and housing at a glance.

DMA code

790

ZIP codes

398

Population

2,059,990

States

AZ, CO, NM

Median household income (avg.)

$58,481

Average home value

$216,072

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Where is the ALBUQUERQUE - SANTA FE market?

ALBUQUERQUE - SANTA FE (DMA 790) groups 398 indexable ZIP codes on US5 across AZ, CO, and NM, with a combined ZIP-area population of about 2,059,990.

Larger population clusters inside this TV market include Albuquerque, NM, Santa Fe, NM, Pajarito Mesa, NM, Rio Rancho Estates, NM, and Roswell, NM. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 87121 (about 76,135 residents).

Income and housing in ALBUQUERQUE - SANTA FE

Across ZIPs with income data in ALBUQUERQUE - SANTA FE, the average median household income is about $58,481 — about 22% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $216,072.

On this page’s income ranking, ZIP 87549 is near the top at about $180,591.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 790 for ALBUQUERQUE - SANTA FE.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this ALBUQUERQUE - SANTA FE page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in ALBUQUERQUE - SANTA FE

ZIP	City	County	State	Population	Income	Home value
87578	Truchas	Rio Arriba County	NM	278	$39,632	—
87583	Villanueva	San Miguel County	NM	276	$28,864	—
87715	Mora	Mora County	NM	272	$11,651	—
88348	—	Lincoln County	NM	270	$82,604	—
87580	—	Taos County	NM	263	—	—
87063	Willard	Torrance County	NM	262	$72,857	$96,300
88355	Ruidoso	Lincoln County	NM	258	—	—
88338	Ruidoso	Lincoln County	NM	254	$57,331	—
87044	Ponderosa	Sandoval County	NM	252	$49,583	—
88028	Cliff	Grant County	NM	247	$34,167	$198,400
87515	Canjilon	Rio Arriba County	NM	245	$162,668	$352,200
87820	Aragon	Catron County	NM	238	—	$93,000
87027	La Jara	Sandoval County	NM	226	—	—
87023	Jarales	Valencia County	NM	222	$25,043	$153,300
87943	Winston	Sierra County	NM	217	$45,074	—
87831	Alamillo	Socorro County	NM	211	—	$156,700
87939	—	Sierra County	NM	194	—	$517,200
87713	—	Mora County	NM	190	$61,480	—
87712	—	Mora County	NM	185	$12,297	$9,999
88416	Conchas Dam	San Miguel County	NM	182	—	—
87512	—	Taos County	NM	174	—	—
88056	Rodeo	Hidalgo County	NM	172	$65,568	$128,900
88343	—	Lincoln County	NM	172	—	—
85927	Greer	Apache County	AZ	168	$81,583	$557,900
87539	La Madera	Rio Arriba County	NM	168	—	—
88431	—	Guadalupe County	NM	168	—	—
87832	San Antonito	Socorro County	NM	166	—	$214,800
87347	Jamestown	McKinley County	NM	158	$51,490	$117,300
87517	—	Taos County	NM	150	—	—
88053	Pinos Altos	Grant County	NM	149	—	—
87064	Coyote	Rio Arriba County	NM	146	$35,781	$78,700
87746	Mosquero	San Miguel County	NM	142	$100,577	$212,500
87028	La Joya	Socorro County	NM	139	—	—
81330	—	Montezuma County	CO	132	—	—
87315	Fence Lake	Cibola County	NM	130	—	—
88351	—	Lincoln County	NM	128	—	—
87046	Regina	Rio Arriba County	NM	122	$58,125	$328,900
88250	Hope	Chaves County	NM	122	$71,667	—
87032	McIntosh	Torrance County	NM	119	—	—
88324	—	Lincoln County	NM	117	—	—
87531	Dixon	Taos County	NM	116	—	—
87564	San Cristobal	Taos County	NM	116	—	—
88354	Weed	Otero County	NM	116	—	—
81335	—	Montezuma County	CO	106	$103,476	$437,500
87516	Cañones	Rio Arriba County	NM	104	$98,750	$525,000
87729	—	Colfax County	NM	99	$30,500	$586,500
88025	Buckhorn	Grant County	NM	98	$111,442	$271,200
88136	—	De Baca County	NM	94	$64,013	—
88417	Newkirk	Guadalupe County	NM	92	$58,750	—
87733	Mosquero	Harding County	NM	81	$25,000	$100,000
87736	—	Mora County	NM	71	—	—
87824	Luna	Catron County	NM	67	—	—
88263	Malaga	Eddy County	NM	63	—	—
88255	Loco Hills	Eddy County	NM	61	—	—
88344	Pinon	Otero County	NM	55	$107,750	$127,500
88134	—	De Baca County	NM	51	—	—
86028	—	Apache County	AZ	43	—	—
87525	Taos Ski Valley	Taos County	NM	39	—	—
87730	—	Harding County	NM	35	—	$112,500
87005	Bluewater Village	Cibola County	NM	30	—	—
88034	Faywood	Grant County	NM	30	—	—
88114	—	Lea County	NM	30	$119,000	—
88009	Playas	Hidalgo County	NM	27	—	—
87117	Kirtland AFB	Bernalillo County	NM	24	—	—
88421	—	San Miguel County	NM	22	—	—
88254	—	Eddy County	NM	21	—	—
88347	Sacramento	Otero County	NM	18	—	—
88040	Hachita	Hidalgo County	NM	13	—	—
87365	—	McKinley County	NM	12	—	—
87060	Tome	Valencia County	NM	11	—	—
87070	—	Torrance County	NM	11	—	—
87724	Llano del Medio	Guadalupe County	NM	10	—	—
88264	—	Lea County	NM	10	—	—
88314	Bent	Otero County	NM	9	—	—
88342	Orogrande	Otero County	NM	9	—	—
87573	—	San Miguel County	NM	7	—	—
87011	—	Socorro County	NM	5	—	—
87049	San Fidel	Cibola County	NM	4	—	—
88262	—	Lea County	NM	4	—	—
87101	Albuquerque	Bernalillo County	NM	—	—	—
87131	—	—	—	—	—	—
87503	—	—	—	—	—	—
87518	—	Rio Arriba County	NM	—	—	—
87533	—	—	—	—	—	—
87545	—	—	—	—	—	—
87554	—	Rio Arriba County	NM	—	—	—
87581	—	Rio Arriba County	NM	—	—	—
87735	—	Mora County	NM	—	—	—
87749	Ute Park	Colfax County	NM	—	—	—
87750	—	Mora County	NM	—	—	—
87753	Watrous	Mora County	NM	—	—	—
87933	—	Sierra County	NM	—	—	—
88055	Redrock	Grant County	NM	—	—	—
88211	—	—	—	—	—	—
88268	Whites City	Eddy County	NM	—	—	—
88323	—	Lincoln County	NM	—	—	—
88349	—	Otero County	NM	—	—	—
88439	—	San Miguel County	NM	—	—	—

Frequently asked questions

What is DMA 790?

ALBUQUERQUE - SANTA FE (DMA 790) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AZ, CO, and NM, covering about 2,059,990 combined ZIP-area residents across 398 codes.

How many ZIP codes are in the ALBUQUERQUE - SANTA FE DMA?

US5 currently lists 398 indexable ZIP codes for DMA 790 (ALBUQUERQUE - SANTA FE). Counts can change as geography publishes update.

What is the average income in the ALBUQUERQUE - SANTA FE market?

The average of ZIP median household incomes in ALBUQUERQUE - SANTA FE is about $58,481 (about 22% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 790?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the ALBUQUERQUE - SANTA FE DMA?

Larger population clusters on US5 for ALBUQUERQUE - SANTA FE include Albuquerque, NM, Santa Fe, NM, Pajarito Mesa, NM, Rio Rancho Estates, NM, and Roswell, NM. Open linked ZIP pages for neighborhood-level demographics.