DMA code
764
RAPID CITY · DMA 764
Explore ZIP codes in the RAPID CITY TV market — covering MT, NE, SD, WY — 112 ZIP codes — 282,213 residents. Population, income, and housing at a glance.
ZIP codes
112
Population
282,213
States
MT, NE, SD, WY
Median household income (avg.)
$66,914
Average home value
$229,903
Where is the RAPID CITY market?
RAPID CITY (DMA 764) groups 112 indexable ZIP codes on US5 across MT, NE, SD, and WY, with a combined ZIP-area population of about 282,213.
Larger population clusters inside this TV market include Rapid City, SD, Sheridan, WY, Spearfish, SD, Box Elder, SD, and Sturgis, SD. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 57701 (about 45,221 residents).
Income and housing in RAPID CITY
Across ZIPs with income data in RAPID CITY, the average median household income is about $66,914 — about 11% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $229,903.
On this page’s income ranking, ZIP 57767 is near the top at about $250,001.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 764 for RAPID CITY.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this RAPID CITY page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in RAPID CITY
Frequently asked questions
What is DMA 764?
RAPID CITY (DMA 764) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MT, NE, SD, and WY, covering about 282,213 combined ZIP-area residents across 112 codes.
How many ZIP codes are in the RAPID CITY DMA?
US5 currently lists 112 indexable ZIP codes for DMA 764 (RAPID CITY). Counts can change as geography publishes update.
What is the average income in the RAPID CITY market?
The average of ZIP median household incomes in RAPID CITY is about $66,914 (about 11% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 764?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the RAPID CITY DMA?
Larger population clusters on US5 for RAPID CITY include Rapid City, SD, Sheridan, WY, Spearfish, SD, Box Elder, SD, and Sturgis, SD. Open linked ZIP pages for neighborhood-level demographics.