DMA code
744
HONOLULU · DMA 744
Explore ZIP codes in the HONOLULU TV market — covering HI — 128 ZIP codes — 1,525,967 residents. Population, income, and housing at a glance.
ZIP codes
128
Population
1,525,967
States
HI
Median household income (avg.)
$83,829
Average home value
$701,211
Where is the HONOLULU market?
HONOLULU (DMA 744) groups 128 indexable ZIP codes on US5 across HI, with a combined ZIP-area population of about 1,525,967.
Larger population clusters inside this TV market include Urban Honolulu, HI, East Kapolei, HI, Pearl City, HI, Royal Kunia, HI, and Waiahole-Waikane, HI. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 96706 (about 83,467 residents).
Income and housing in HONOLULU
Across ZIPs with income data in HONOLULU, the average median household income is about $83,829 — about 12% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $701,211.
On this page’s income ranking, ZIP 96824 is near the top at about $175,109.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 744 for HONOLULU.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this HONOLULU page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in HONOLULU
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 96706 | East Kapolei | Honolulu County | HI | 83,467 | $125,879 | $796,600 |
| 96797 | Royal Kunia | Honolulu County | HI | 72,717 | $110,036 | $798,600 |
| 96744 | Waiahole-Waikane | Honolulu County | HI | 56,245 | $129,263 | $1,001,400 |
| 96817 | Urban Honolulu | Honolulu County | HI | 55,213 | $74,690 | $930,000 |
| 96818 | Hickam Housing | Honolulu County | HI | 55,107 | $99,933 | $653,400 |
| 96789 | Mililani Town | Honolulu County | HI | 54,608 | $125,822 | $871,000 |
| 96819 | Urban Honolulu | Honolulu County | HI | 51,961 | $96,346 | $963,900 |
| 96734 | Kailua | Honolulu County | HI | 50,985 | $131,554 | $1,246,300 |
| 96720 | Hilo | Hawaii County | HI | 50,971 | $78,537 | $458,100 |
| 96816 | Urban Honolulu | Honolulu County | HI | 50,711 | $114,744 | $1,121,400 |
| 96792 | Waianae | Honolulu County | HI | 49,879 | $83,927 | $551,400 |
| 96707 | Kalaeloa | Honolulu County | HI | 49,316 | $121,409 | $772,400 |
| 96822 | Urban Honolulu | Honolulu County | HI | 44,551 | $95,594 | $985,100 |
| 96786 | Wheeler AFB | Honolulu County | HI | 41,293 | $83,488 | $724,400 |
| 96740 | Kaiminani | Hawaii County | HI | 40,805 | $94,091 | $730,600 |
| 96701 | Pearl City | Honolulu County | HI | 40,504 | $107,888 | $913,300 |
| 96782 | Pearl City | Honolulu County | HI | 37,740 | $104,779 | $846,200 |
| 96793 | Waikapu | Maui County | HI | 32,647 | $104,220 | $776,100 |
| 96825 | East Honolulu | Honolulu County | HI | 30,904 | $149,757 | $1,067,900 |
| 96826 | Urban Honolulu | Honolulu County | HI | 29,718 | $67,743 | $485,200 |
| 96753 | Kihei | Maui County | HI | 29,249 | $87,948 | $958,400 |
| 96815 | Urban Honolulu | Honolulu County | HI | 27,146 | $75,020 | $627,600 |
| 96813 | Urban Honolulu | Honolulu County | HI | 26,059 | $87,799 | $804,100 |
| 96732 | Kahului | Maui County | HI | 25,889 | $94,360 | $832,700 |
| 96814 | Urban Honolulu | Honolulu County | HI | 23,739 | $77,336 | $706,500 |
| 96761 | Lahaina | Maui County | HI | 21,766 | $94,229 | $905,800 |
| 96746 | Kapaa | Kauai County | HI | 20,566 | $89,681 | $830,500 |
| 96821 | East Honolulu | Honolulu County | HI | 19,831 | $174,152 | $1,457,700 |
| 96749 | Hawaiian Paradise Park | Hawaii County | HI | 19,449 | $74,633 | $396,400 |
| 96768 | Olinda | Maui County | HI | 18,782 | $105,942 | $905,400 |
| 96766 | Lihue | Kauai County | HI | 16,924 | $96,434 | $751,800 |
| 96778 | Hawaiian Beaches | Hawaii County | HI | 14,225 | $34,863 | $241,200 |
| 96743 | Waimea | Hawaii County | HI | 13,326 | $98,177 | $724,700 |
| 96709 | — | — | — | 11,757 | $125,524 | $662,700 |
| 96708 | Haiku-Pauwela | Maui County | HI | 11,452 | $99,224 | $1,032,800 |
| 96795 | Waimanalo | Honolulu County | HI | 10,315 | $118,365 | $746,700 |
| 96790 | Kula | Maui County | HI | 9,463 | $92,313 | $1,039,900 |
| 96712 | Pupukea | Honolulu County | HI | 8,099 | $97,771 | $1,264,300 |
| 96704 | Honaunau-Napoopoo | Hawaii County | HI | 7,975 | $95,492 | $586,200 |
| 96771 | Mountain View | Hawaii County | HI | 7,736 | $59,092 | $291,400 |
| 96738 | Waikoloa Village | Hawaii County | HI | 7,407 | $90,545 | $686,700 |
| 96788 | — | — | — | 7,240 | $116,296 | $923,100 |
| 96715 | — | — | — | 7,187 | $97,514 | $619,800 |
| 96791 | Mokuleia | Honolulu County | HI | 6,434 | $93,875 | $932,000 |
| 96741 | Kalaheo | Kauai County | HI | 6,283 | $106,777 | $915,700 |
| 96756 | Poipu | Kauai County | HI | 6,110 | $97,500 | $909,700 |
| 96861 | — | — | — | 6,004 | $122,012 | $1,085,800 |
| 96762 | Laie | Honolulu County | HI | 5,699 | $116,736 | $962,400 |
| 96733 | — | — | — | 5,271 | $78,913 | $862,100 |
| 96784 | — | — | — | 5,271 | $78,913 | $862,100 |
| 96748 | Kaunakakai | Maui County | HI | 5,168 | $76,974 | $355,500 |
| 96727 | Honokaa | Hawaii County | HI | 4,759 | $83,534 | $559,900 |
| 96725 | Holualoa | Hawaii County | HI | 4,672 | $88,426 | $840,400 |
| 96739 | — | — | — | 4,562 | $106,563 | $891,400 |
| 96860 | Aiea | Honolulu County | HI | 4,414 | — | — |
| 96717 | Punaluu | Honolulu County | HI | 4,396 | $105,357 | $874,000 |
| 96721 | — | — | — | 4,384 | $41,365 | $422,100 |
| 96857 | Schofield Barracks | Honolulu County | HI | 4,352 | — | — |
| 96785 | Volcano | Hawaii County | HI | 4,224 | $64,213 | $330,500 |
| 96754 | Kilauea | Kauai County | HI | 4,172 | $85,428 | $1,144,100 |
| 96745 | — | — | — | 4,167 | $83,779 | $530,100 |
| 96760 | Hawaiian Acres | Hawaii County | HI | 4,144 | $96,615 | $371,500 |
| 96828 | — | — | — | 3,977 | $55,571 | $458,600 |
| 96737 | Hawaiian Ocean View | Hawaii County | HI | 3,781 | $46,200 | $232,000 |
| 96752 | Kekaha | Kauai County | HI | 3,552 | $74,628 | $516,800 |
| 96755 | Kapaau | Hawaii County | HI | 3,548 | $98,429 | $693,200 |
| 96703 | Anahola | Kauai County | HI | 3,453 | $94,688 | $527,800 |
| 96763 | Lanai City | Maui County | HI | 3,333 | $79,808 | $558,800 |
| 96750 | Kealakekua | Hawaii County | HI | 3,137 | $86,293 | $613,800 |
| 96836 | — | — | — | 2,965 | $67,604 | $628,600 |
| 96779 | Paia | Maui County | HI | 2,906 | $115,833 | $946,000 |
| 96731 | Kahuku | Honolulu County | HI | 2,827 | $73,393 | $812,500 |
| 96824 | — | — | — | 2,817 | $175,109 | $1,235,500 |
| 96767 | — | — | — | 2,594 | $74,595 | $1,040,000 |
| 96772 | Discovery Harbour | Hawaii County | HI | 2,556 | $61,250 | $396,300 |
| 96837 | — | — | — | 2,483 | $26,776 | — |
| 96863 | Kaneohe Base | Honolulu County | HI | 2,436 | — | — |
| 96839 | — | — | — | 2,411 | $117,178 | $1,441,900 |
| 96705 | Eleele | Kauai County | HI | 2,376 | $120,577 | $684,900 |
| 96716 | Hanapepe | Kauai County | HI | 2,329 | $90,452 | $738,100 |
| 96796 | Waimea | Kauai County | HI | 2,070 | $87,222 | $573,900 |
| 96722 | Princeville | Kauai County | HI | 2,061 | $105,750 | $1,213,800 |
| 96823 | — | — | — | 2,014 | $68,884 | $386,500 |
| 96781 | Papaikou | Hawaii County | HI | 1,993 | $94,083 | $787,700 |
| 96777 | Pahala | Hawaii County | HI | 1,838 | $63,438 | $227,200 |
| 96783 | Pepeekeo | Hawaii County | HI | 1,701 | $65,313 | $485,400 |
| 96776 | Paauilo | Hawaii County | HI | 1,629 | $74,536 | $409,500 |
| 96729 | Kualapuu | Maui County | HI | 1,576 | $54,500 | $199,200 |
| 96719 | Hawi | Hawaii County | HI | 1,537 | $82,109 | $632,900 |
| 96714 | Wainiha | Kauai County | HI | 1,438 | $132,115 | $1,169,000 |
| 96730 | Kaaawa | Honolulu County | HI | 1,427 | $112,237 | $982,100 |
| 96747 | Kaumakani | Kauai County | HI | 1,361 | $89,637 | — |
| 96713 | Hana | Maui County | HI | 1,053 | $51,500 | $606,900 |
| 96757 | Kualapuu | Maui County | HI | 800 | — | $419,200 |
| 96764 | Laupahoehoe | Hawaii County | HI | 570 | $72,917 | $598,800 |
| 96770 | Kualapuu | Maui County | HI | 548 | $56,591 | $362,300 |
| 96848 | Urban Honolulu | Honolulu County | HI | 531 | — | — |
| 96765 | Lawai | Kauai County | HI | 516 | $83,641 | $725,000 |
| 96853 | Hickam Housing | Honolulu County | HI | 513 | — | — |
| 96774 | — | Hawaii County | HI | 490 | $64,167 | $295,300 |
Frequently asked questions
What is DMA 744?
HONOLULU (DMA 744) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in HI, covering about 1,525,967 combined ZIP-area residents across 128 codes.
How many ZIP codes are in the HONOLULU DMA?
US5 currently lists 128 indexable ZIP codes for DMA 744 (HONOLULU). Counts can change as geography publishes update.
What is the average income in the HONOLULU market?
The average of ZIP median household incomes in HONOLULU is about $83,829 (about 12% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 744?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the HONOLULU DMA?
Larger population clusters on US5 for HONOLULU include Urban Honolulu, HI, East Kapolei, HI, Pearl City, HI, Royal Kunia, HI, and Waiahole-Waikane, HI. Open linked ZIP pages for neighborhood-level demographics.