DMA code
762
MISSOULA · DMA 762
Explore ZIP codes in the MISSOULA TV market — covering MT — 72 ZIP codes — 340,661 residents. Population, income, and housing at a glance.
ZIP codes
72
Population
340,661
States
MT
Median household income (avg.)
$65,650
Average home value
$420,738
Where is the MISSOULA market?
MISSOULA (DMA 762) groups 72 indexable ZIP codes on US5 across MT, with a combined ZIP-area population of about 340,661.
Larger population clusters inside this TV market include Missoula, MT, Kalispell, MT, Columbia Falls, MT, Hamilton, MT, and Whitefish, MT. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 59901 (about 61,710 residents).
Income and housing in MISSOULA
Across ZIPs with income data in MISSOULA, the average median household income is about $65,650 — about 13% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $420,738.
On this page’s income ranking, ZIP 59931 is near the top at about $172,750.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 762 for MISSOULA.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this MISSOULA page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in MISSOULA
Frequently asked questions
What is DMA 762?
MISSOULA (DMA 762) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MT, covering about 340,661 combined ZIP-area residents across 72 codes.
How many ZIP codes are in the MISSOULA DMA?
US5 currently lists 72 indexable ZIP codes for DMA 762 (MISSOULA). Counts can change as geography publishes update.
What is the average income in the MISSOULA market?
The average of ZIP median household incomes in MISSOULA is about $65,650 (about 13% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 762?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the MISSOULA DMA?
Larger population clusters on US5 for MISSOULA include Missoula, MT, Kalispell, MT, Columbia Falls, MT, Hamilton, MT, and Whitefish, MT. Open linked ZIP pages for neighborhood-level demographics.