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COLUMBUS - TUPELO - WEST POINT · DMA 673

Explore ZIP codes in the COLUMBUS - TUPELO - WEST POINT TV market — covering AL, MS — 101 ZIP codes — 510,338 residents. Population, income, and housing at a glance.

DMA code
673
ZIP codes
101
Population
510,338
States
AL, MS
Median household income (avg.)
$51,893
Average home value
$125,052
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Where is the COLUMBUS - TUPELO - WEST POINT market?

COLUMBUS - TUPELO - WEST POINT (DMA 673) groups 101 indexable ZIP codes on US5 across AL and MS, with a combined ZIP-area population of about 510,338.

Larger population clusters inside this TV market include Tupelo, MS, Columbus, MS, Starkville, MS, Pontotoc, MS, and Booneville, MS. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 39759 (about 42,782 residents).

Income and housing in COLUMBUS - TUPELO - WEST POINT

Across ZIPs with income data in COLUMBUS - TUPELO - WEST POINT, the average median household income is about $51,893 — about 31% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $125,052.

On this page’s income ranking, ZIP 38857 is near the top at about $102,571.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 673 for COLUMBUS - TUPELO - WEST POINT.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this COLUMBUS - TUPELO - WEST POINT page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in COLUMBUS - TUPELO - WEST POINT

ZIP City County State Population Income Home value
39759 Starkville Oktibbeha County MS 42,782 $42,988 $241,100
38801 Tupelo Lee County MS 29,817 $63,447 $187,600
39702 Columbus Lowndes County MS 23,536 $54,938 $142,900
38863 Pontotoc Pontotoc County MS 18,849 $51,113 $138,900
38829 Booneville Prentiss County MS 18,036 $52,015 $121,800
38804 Tupelo Lee County MS 16,920 $63,837 $201,600
38652 New Albany Union County MS 15,540 $54,321 $162,400
39773 West Point Clay County MS 14,771 $38,914 $128,300
39339 Louisville Winston County MS 14,583 $43,642 $129,800
39701 Columbus Lowndes County MS 12,591 $28,523 $121,400
38821 Amory Monroe County MS 12,417 $52,810 $157,600
38843 Fulton Itawamba County MS 12,275 $59,785 $141,800
39705 Columbus Lowndes County MS 12,195 $69,292 $225,900
38866 Saltillo Lee County MS 11,714 $69,971 $216,300
39730 Aberdeen Monroe County MS 11,496 $47,552 $84,000
38965 Water Valley Yalobusha County MS 8,801 $57,368 $121,500
38851 Houston Chickasaw County MS 8,797 $42,508 $119,300
38852 Iuka Tishomingo County MS 8,719 $44,244 $133,200
38824 Baldwyn Prentiss County MS 7,900 $46,753 $94,300
38967 Winona Montgomery County MS 7,048 $39,632 $124,700
39341 Macon Noxubee County MS 6,929 $43,326 $88,900
38860 Okolona Chickasaw County MS 6,313 $43,931 $101,100
38858 Nettleton Itawamba County MS 6,279 $60,852 $109,200
39740 Caledonia Lowndes County MS 5,893 $85,741 $154,500
38849 Guntown Lee County MS 5,874 $72,018 $147,000
38826 Tupelo Pontotoc County MS 5,711 $76,946 $205,100
39744 Eupora Webster County MS 5,308 $49,907 $101,600
38855 Mantachie Itawamba County MS 5,298 $76,000 $133,600
38650 Myrtle Union County MS 5,072 $70,794 $181,100
39703 — — — 5,026 $33,372 $151,000
39762 Mississippi State Oktibbeha County MS 4,764 — —
38868 Shannon Lee County MS 4,700 $52,985 $138,600
38877 — — — 4,603 $37,857 $129,600
35592 Vernon Lamar County AL 4,573 $43,417 $126,900
38828 Blue Springs Union County MS 4,532 $54,507 $144,500
39760 — — — 4,499 $38,965 $212,600
38916 Calhoun City Calhoun County MS 4,488 $45,918 $80,800
38857 Mooreville Lee County MS 4,403 $102,571 $184,200
38841 Ecru Pontotoc County MS 4,057 $54,684 $180,600
39704 — — — 3,965 $46,667 $124,700
39750 Maben Webster County MS 3,932 $48,019 $85,800
35576 Millport Lamar County AL 3,875 $63,981 $116,500
39735 Ackerman Choctaw County MS 3,808 $54,974 $138,500
38802 — — — 3,644 $40,221 $144,400
38847 Belmont Itawamba County MS 3,528 $48,629 $88,500
35586 Sulligent Lamar County AL 3,442 $42,375 $101,700
38827 Belmont Tishomingo County MS 3,255 $49,531 $147,600
38915 Bruce Calhoun County MS 3,186 $42,500 $86,600
38922 Coffeeville Yalobusha County MS 3,126 $36,050 $85,500
38850 New Houlka Chickasaw County MS 3,113 $45,991 $78,500
38803 — — — 2,933 $63,781 $187,800
39766 — Lowndes County MS 2,860 $57,759 $129,100
39746 New Hamilton Monroe County MS 2,731 $56,053 $97,500
38878 Vardaman Calhoun County MS 2,642 $43,912 $78,400
38870 Smithville Monroe County MS 2,471 $61,875 $120,800
38833 Burnsville Tishomingo County MS 2,452 $51,858 $133,900
38873 Paden Tishomingo County MS 2,433 $60,150 $98,800
39752 Mathiston Choctaw County MS 2,294 $60,625 $113,700
38948 Oakland Yalobusha County MS 2,248 $41,250 $66,400
38871 Thaxton Pontotoc County MS 2,154 $63,661 $96,500
39772 Weir Choctaw County MS 2,001 $40,956 $85,800
38862 Plantersville Lee County MS 2,000 $51,688 $136,900
39756 — Clay County MS 1,969 $51,590 $73,300
39739 Brooksville Noxubee County MS 1,953 $38,464 $75,800
39743 Crawford Lowndes County MS 1,900 $50,184 $95,700
38864 Randolph Pontotoc County MS 1,859 $53,698 $205,000
38925 Duck Hill Montgomery County MS 1,839 $38,250 $111,300
39346 Noxapater Winston County MS 1,830 $58,178 $91,900
39751 Mantee Webster County MS 1,514 $63,194 $97,400
38856 Kirkville Itawamba County MS 1,442 $71,250 $112,100
39776 Woodland Chickasaw County MS 1,421 $52,043 $73,200
39747 Kilmichael Montgomery County MS 1,415 $49,902 $90,400
39769 Sturgis Oktibbeha County MS 1,371 $51,307 $159,400
38627 — Lafayette County MS 1,348 $69,732 $137,500
39361 Shuqualak Noxubee County MS 1,316 $28,838 $54,800
39741 — Clay County MS 1,227 $49,048 $96,900
38876 Tremont Itawamba County MS 1,168 — $121,300
38838 Dennis Tishomingo County MS 1,080 $33,511 $80,600
38951 Pittsboro Calhoun County MS 1,069 $39,161 $56,100
35574 Kennedy Lamar County AL 1,046 $37,474 $98,800
35552 Detroit Marion County AL 1,014 $66,250 $90,200
35544 Beaverton Lamar County AL 965 $54,342 $117,400
39745 French Camp Attala County MS 724 $45,114 $114,700
38848 Gattman Monroe County MS 685 $64,184 $185,700
39755 Pheba Clay County MS 634 $29,770 $126,500
38859 New Site Prentiss County MS 623 $65,980 $133,200
38914 Big Creek Calhoun County MS 586 $53,636 $73,300
39767 Stewart Webster County MS 537 $44,936 —
38913 Paris Calhoun County MS 485 — $155,000
39737 — Webster County MS 373 — $167,900
38953 — Tallahatchie County MS 353 $34,531 $95,300
39736 Artesia Lowndes County MS 349 $19,200 $113,700
38961 Tillatoba Yalobusha County MS 345 $35,927 $105,800
38869 Sherman Pontotoc County MS 297 $61,563 $142,500
38844 Gattman Monroe County MS 190 $63,352 —
39771 Walthall Webster County MS 131 $59,583 $107,500
38839 Derma Calhoun County MS 41 — $102,500
38879 Verona Lee County MS 37 — $108,000
38820 — — — — — —
39710 — — — — — —

Frequently asked questions

What is DMA 673?

COLUMBUS - TUPELO - WEST POINT (DMA 673) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AL and MS, covering about 510,338 combined ZIP-area residents across 101 codes.

How many ZIP codes are in the COLUMBUS - TUPELO - WEST POINT DMA?

US5 currently lists 101 indexable ZIP codes for DMA 673 (COLUMBUS - TUPELO - WEST POINT). Counts can change as geography publishes update.

What is the average income in the COLUMBUS - TUPELO - WEST POINT market?

The average of ZIP median household incomes in COLUMBUS - TUPELO - WEST POINT is about $51,893 (about 31% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 673?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the COLUMBUS - TUPELO - WEST POINT DMA?

Larger population clusters on US5 for COLUMBUS - TUPELO - WEST POINT include Tupelo, MS, Columbus, MS, Starkville, MS, Pontotoc, MS, and Booneville, MS. Open linked ZIP pages for neighborhood-level demographics.