DMA code
656
PANAMA CITY · DMA 656
Explore ZIP codes in the PANAMA CITY TV market — covering FL — 60 ZIP codes — 413,199 residents. Population, income, and housing at a glance.
ZIP codes
60
Population
413,199
States
FL
Median household income (avg.)
$59,906
Average home value
$222,110
Where is the PANAMA CITY market?
PANAMA CITY (DMA 656) groups 60 indexable ZIP codes on US5 across FL, with a combined ZIP-area population of about 413,199.
Larger population clusters inside this TV market include Panama City, FL, Lynn Haven, FL, Panama City Beach, FL, Miramar Beach, FL, and DeFuniak Springs, FL. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 32404 (about 42,117 residents).
Income and housing in PANAMA CITY
Across ZIPs with income data in PANAMA CITY, the average median household income is about $59,906 — about 20% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $222,110.
On this page’s income ranking, ZIP 32461 is near the top at about $146,393.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 656 for PANAMA CITY.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this PANAMA CITY page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in PANAMA CITY
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 32404 | Panama City | Bay County | FL | 42,117 | $72,208 | $239,700 |
| 32405 | Panama City | Bay County | FL | 29,336 | $71,002 | $255,100 |
| 32459 | Miramar Beach | Walton County | FL | 22,104 | $101,067 | $613,100 |
| 32444 | Lynn Haven | Bay County | FL | 20,102 | $89,508 | $292,700 |
| 32433 | DeFuniak Springs | Walton County | FL | 18,970 | $51,604 | $152,000 |
| 32401 | Panama City | Bay County | FL | 18,394 | $49,901 | $207,000 |
| 32408 | Upper Grand Lagoon | Bay County | FL | 18,326 | $72,322 | $352,400 |
| 32428 | Chipley | Washington County | FL | 18,015 | $52,234 | $157,900 |
| 32407 | Panama City Beach | Bay County | FL | 15,459 | $79,052 | $403,500 |
| 32439 | Freeport | Walton County | FL | 15,264 | $77,500 | $343,900 |
| 32413 | Panama City Beach | Bay County | FL | 15,214 | $76,010 | $384,000 |
| 32425 | Bonifay | Holmes County | FL | 13,944 | $44,651 | $109,900 |
| 32409 | Lynn Haven | Bay County | FL | 10,941 | $60,687 | $221,500 |
| 32446 | Marianna | Jackson County | FL | 10,880 | $53,505 | $128,600 |
| 32550 | Miramar Beach | Walton County | FL | 8,192 | $96,269 | $679,800 |
| 32440 | Graceville | Jackson County | FL | 8,048 | $53,974 | $85,000 |
| 32448 | Marianna | Jackson County | FL | 8,041 | $42,385 | $107,800 |
| 32465 | Wewahitchka | Gulf County | FL | 7,940 | $59,148 | $154,400 |
| 32424 | Blountstown | Calhoun County | FL | 7,430 | $49,890 | $158,700 |
| 32456 | Port St. Joe | Gulf County | FL | 7,304 | $73,723 | $338,100 |
| 32435 | DeFuniak Springs | Walton County | FL | 6,359 | $63,017 | $185,600 |
| 32466 | — | Bay County | FL | 5,837 | $64,699 | $166,500 |
| 32321 | Lake Mystic | Liberty County | FL | 5,792 | $53,491 | $130,600 |
| 32460 | Sneads | Jackson County | FL | 5,303 | $46,990 | $109,600 |
| 32431 | Jacob City | Jackson County | FL | 4,887 | $52,270 | $152,200 |
| 32438 | — | Bay County | FL | 4,839 | $42,417 | $127,900 |
| 32322 | Carrabelle | Franklin County | FL | 4,348 | $58,030 | $213,100 |
| 32421 | Altha | Calhoun County | FL | 4,277 | $45,536 | $115,600 |
| 32406 | — | — | — | 4,264 | $50,756 | $194,600 |
| 32328 | Eastpoint | Franklin County | FL | 3,974 | $67,833 | $341,000 |
| 32464 | Westville | Holmes County | FL | 3,914 | $57,056 | $110,800 |
| 32411 | — | — | — | 3,910 | $92,955 | $489,100 |
| 32455 | Ponce de Leon | Walton County | FL | 3,903 | $45,110 | $110,600 |
| 32447 | — | — | — | 3,826 | $52,576 | $132,100 |
| 32442 | Grand Ridge | Jackson County | FL | 3,709 | $40,575 | $113,600 |
| 32461 | — | Walton County | FL | 3,517 | $146,393 | $947,700 |
| 32320 | Apalachicola | Franklin County | FL | 3,503 | $51,750 | $239,800 |
| 32462 | Vernon | Washington County | FL | 3,452 | $43,581 | $174,600 |
| 32443 | Greenwood | Jackson County | FL | 2,739 | $53,795 | $111,000 |
| 32445 | Malone | Jackson County | FL | 2,550 | $48,625 | $101,000 |
| 32420 | Alford | Jackson County | FL | 2,232 | $46,455 | $118,800 |
| 32334 | Hosford | Liberty County | FL | 1,749 | $55,380 | $102,000 |
| 32402 | — | — | — | 1,261 | $31,426 | $157,500 |
| 32417 | — | — | — | 1,115 | $69,948 | $343,200 |
| 32427 | Caryville | Washington County | FL | 1,037 | $55,227 | $127,800 |
| 32423 | Bascom | Jackson County | FL | 886 | $55,191 | $170,600 |
| 32430 | — | Calhoun County | FL | 782 | $57,037 | $118,600 |
| 32449 | — | Calhoun County | FL | 762 | $35,379 | — |
| 32426 | Campbellton | Jackson County | FL | 710 | $34,650 | $87,200 |
| 32437 | Ebro | Washington County | FL | 530 | $43,472 | $113,500 |
| 32410 | Mexico Beach | Bay County | FL | 499 | $63,125 | $362,900 |
| 32403 | Tyndall AFB | Bay County | FL | 379 | $61,500 | — |
| 32463 | Wausau | Washington County | FL | 196 | $62,125 | $93,800 |
| 32360 | — | Liberty County | FL | 109 | — | $101,700 |
| 32323 | — | Franklin County | FL | 28 | — | — |
| 32329 | — | — | — | — | — | — |
| 32412 | — | — | — | — | — | — |
| 32432 | — | Jackson County | FL | — | — | — |
| 32457 | — | — | — | — | — | — |
| 32538 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 656?
PANAMA CITY (DMA 656) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in FL, covering about 413,199 combined ZIP-area residents across 60 codes.
How many ZIP codes are in the PANAMA CITY DMA?
US5 currently lists 60 indexable ZIP codes for DMA 656 (PANAMA CITY). Counts can change as geography publishes update.
What is the average income in the PANAMA CITY market?
The average of ZIP median household incomes in PANAMA CITY is about $59,906 (about 20% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 656?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the PANAMA CITY DMA?
Larger population clusters on US5 for PANAMA CITY include Panama City, FL, Lynn Haven, FL, Panama City Beach, FL, Miramar Beach, FL, and DeFuniak Springs, FL. Open linked ZIP pages for neighborhood-level demographics.