DMA code
652
OMAHA · DMA 652
Explore ZIP codes in the OMAHA TV market — covering IA, MO, NE — 249 ZIP codes — 1,211,516 residents. Population, income, and housing at a glance.
ZIP codes
249
Population
1,211,516
States
IA, MO, NE
Median household income (avg.)
$78,477
Average home value
$187,267
Where is the OMAHA market?
OMAHA (DMA 652) groups 249 indexable ZIP codes on US5 across IA, MO, and NE, with a combined ZIP-area population of about 1,211,516.
Larger population clusters inside this TV market include Omaha, NE, Bellevue, NE, Council Bluffs, IA, Papillion, NE, and Fremont, NE. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 51503 (about 37,411 residents).
Income and housing in OMAHA
Across ZIPs with income data in OMAHA, the average median household income is about $78,477 — about 4% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $187,267.
On this page’s income ranking, ZIP 68413 is near the top at about $142,500.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 652 for OMAHA.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this OMAHA page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in OMAHA
Frequently asked questions
What is DMA 652?
OMAHA (DMA 652) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IA, MO, and NE, covering about 1,211,516 combined ZIP-area residents across 249 codes.
How many ZIP codes are in the OMAHA DMA?
US5 currently lists 249 indexable ZIP codes for DMA 652 (OMAHA). Counts can change as geography publishes update.
What is the average income in the OMAHA market?
The average of ZIP median household incomes in OMAHA is about $78,477 (about 4% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 652?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the OMAHA DMA?
Larger population clusters on US5 for OMAHA include Omaha, NE, Bellevue, NE, Council Bluffs, IA, Papillion, NE, and Fremont, NE. Open linked ZIP pages for neighborhood-level demographics.