DMA code
619
SPRINGFIELD, MO · DMA 619
Explore ZIP codes in the SPRINGFIELD, MO TV market — covering AR, MO — 270 ZIP codes — 1,144,742 residents. Population, income, and housing at a glance.
ZIP codes
270
Population
1,144,742
States
AR, MO
Median household income (avg.)
$55,416
Average home value
$179,234
Where is the SPRINGFIELD, MO market?
SPRINGFIELD, MO (DMA 619) groups 270 indexable ZIP codes on US5 across AR and MO, with a combined ZIP-area population of about 1,144,742.
Larger population clusters inside this TV market include Springfield, MO, Nixa, MO, Ozark, MO, Harrison, AR, and Lebanon, MO. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 65807 (about 56,680 residents).
Income and housing in SPRINGFIELD, MO
Across ZIPs with income data in SPRINGFIELD, MO, the average median household income is about $55,416 — about 26% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $179,234.
On this page’s income ranking, ZIP 65771 is near the top at about $112,250.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 619 for SPRINGFIELD, MO.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this SPRINGFIELD, MO page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in SPRINGFIELD, MO
Frequently asked questions
What is DMA 619?
SPRINGFIELD, MO (DMA 619) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AR and MO, covering about 1,144,742 combined ZIP-area residents across 270 codes.
How many ZIP codes are in the SPRINGFIELD, MO DMA?
US5 currently lists 270 indexable ZIP codes for DMA 619 (SPRINGFIELD, MO). Counts can change as geography publishes update.
What is the average income in the SPRINGFIELD, MO market?
The average of ZIP median household incomes in SPRINGFIELD, MO is about $55,416 (about 26% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 619?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the SPRINGFIELD, MO DMA?
Larger population clusters on US5 for SPRINGFIELD, MO include Springfield, MO, Nixa, MO, Ozark, MO, Harrison, AR, and Lebanon, MO. Open linked ZIP pages for neighborhood-level demographics.