SPOKANE · DMA 881
Explore ZIP codes in the SPOKANE TV market — covering ID, MT, OR, WA — 264 ZIP codes — 1,316,618 residents. Population, income, and housing at a glance.
Where is the SPOKANE market?
SPOKANE (DMA 881) groups 264 indexable ZIP codes on US5 across ID, MT, OR, and WA, with a combined ZIP-area population of about 1,316,618.
Larger population clusters inside this TV market include Spokane, WA, Spokane Valley, WA, Coeur d'Alene, ID, Post Falls, ID, and Moses Lake, WA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 99208 (about 58,834 residents).
Income and housing in SPOKANE
Across ZIPs with income data in SPOKANE, the average median household income is about $67,046 — about 11% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $315,915.
On this page’s income ranking, ZIP 83848 is near the top at about $146,058.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 881 for SPOKANE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this SPOKANE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in SPOKANE
Frequently asked questions
What is DMA 881?
SPOKANE (DMA 881) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in ID, MT, OR, and WA, covering about 1,316,618 combined ZIP-area residents across 264 codes.
How many ZIP codes are in the SPOKANE DMA?
US5 currently lists 264 indexable ZIP codes for DMA 881 (SPOKANE). Counts can change as geography publishes update.
What is the average income in the SPOKANE market?
The average of ZIP median household incomes in SPOKANE is about $67,046 (about 11% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 881?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the SPOKANE DMA?
Larger population clusters on US5 for SPOKANE include Spokane, WA, Spokane Valley, WA, Coeur d'Alene, ID, Post Falls, ID, and Moses Lake, WA. Open linked ZIP pages for neighborhood-level demographics.