DMA code
825
SAN DIEGO · DMA 825
Explore ZIP codes in the SAN DIEGO TV market — covering CA — 175 ZIP codes — 3,548,145 residents. Population, income, and housing at a glance.
ZIP codes
175
Population
3,548,145
States
CA
Median household income (avg.)
$103,659
Average home value
$827,503
Where is the SAN DIEGO market?
SAN DIEGO (DMA 825) groups 175 indexable ZIP codes on US5 across CA, with a combined ZIP-area population of about 3,548,145.
Larger population clusters inside this TV market include San Diego, CA, Chula Vista, CA, Escondido, CA, Oceanside, CA, and Vista, CA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 91911 (about 84,619 residents).
Income and housing in SAN DIEGO
Across ZIPs with income data in SAN DIEGO, the average median household income is about $103,659 — about 38% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $827,503.
On this page’s income ranking, ZIP 92067 is near the top at about $238,397.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 825 for SAN DIEGO.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this SAN DIEGO page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in SAN DIEGO
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 91911 | Chula Vista | San Diego County | CA | 84,619 | $79,334 | $602,000 |
| 92154 | San Diego | San Diego County | CA | 82,832 | $90,035 | $606,400 |
| 91910 | Chula Vista | San Diego County | CA | 77,957 | $87,705 | $676,700 |
| 92126 | San Diego | San Diego County | CA | 77,239 | $123,232 | $802,000 |
| 92105 | San Diego | San Diego County | CA | 71,284 | $65,174 | $593,800 |
| 92021 | Harbison Canyon | San Diego County | CA | 69,306 | $69,979 | $572,000 |
| 92114 | San Diego | San Diego County | CA | 64,820 | $90,171 | $604,300 |
| 92115 | San Diego | San Diego County | CA | 64,011 | $75,178 | $722,500 |
| 91977 | La Presa | San Diego County | CA | 62,957 | $92,407 | $623,500 |
| 92130 | San Diego | San Diego County | CA | 59,768 | $201,731 | $1,602,800 |
| 92071 | Santee | San Diego County | CA | 59,739 | $105,603 | $654,800 |
| 92020 | El Cajon | San Diego County | CA | 58,490 | $72,822 | $741,600 |
| 92057 | Oceanside | San Diego County | CA | 57,994 | $106,421 | $691,900 |
| 91950 | National City | San Diego County | CA | 57,173 | $63,858 | $580,700 |
| 91913 | Chula Vista | San Diego County | CA | 57,067 | $129,412 | $750,000 |
| 92027 | Escondido | San Diego County | CA | 55,232 | $86,106 | $665,900 |
| 92078 | San Marcos | San Diego County | CA | 53,542 | $114,905 | $874,000 |
| 92056 | Oceanside | San Diego County | CA | 53,265 | $102,570 | $696,400 |
| 92129 | San Diego | San Diego County | CA | 53,080 | $152,626 | $1,018,100 |
| 92026 | Escondido | San Diego County | CA | 53,041 | $97,301 | $664,300 |
| 92117 | San Diego | San Diego County | CA | 52,645 | $105,286 | $914,400 |
| 92028 | Fallbrook | San Diego County | CA | 50,905 | $102,346 | $781,200 |
| 92127 | San Diego | San Diego County | CA | 50,711 | $179,220 | $1,165,100 |
| 92025 | Escondido | San Diego County | CA | 50,046 | $71,716 | $767,400 |
| 92024 | Encinitas | San Diego County | CA | 50,030 | $149,080 | $1,409,700 |
| 92084 | Vista | San Diego County | CA | 49,533 | $97,410 | $745,800 |
| 92058 | Camp Pendleton Mainside | San Diego County | CA | 49,189 | $72,479 | $609,000 |
| 92113 | San Diego | San Diego County | CA | 49,047 | $59,177 | $559,100 |
| 92064 | Poway | San Diego County | CA | 48,555 | $144,201 | $971,600 |
| 92128 | San Diego | San Diego County | CA | 48,492 | $128,150 | $875,400 |
| 92101 | San Diego | San Diego County | CA | 48,163 | $90,477 | $740,500 |
| 92104 | San Diego | San Diego County | CA | 46,912 | $92,862 | $861,600 |
| 92069 | San Marcos | San Diego County | CA | 46,825 | $93,065 | $714,700 |
| 92040 | Lakeside | San Diego County | CA | 45,978 | $103,585 | $648,800 |
| 92111 | San Diego | San Diego County | CA | 45,888 | $95,081 | $754,300 |
| 92019 | Rancho San Diego | San Diego County | CA | 45,801 | $99,266 | $727,400 |
| 92009 | Carlsbad | San Diego County | CA | 45,778 | $162,128 | $1,219,600 |
| 92122 | San Diego | San Diego County | CA | 45,437 | $98,825 | $1,005,000 |
| 92109 | San Diego | San Diego County | CA | 44,456 | $118,300 | $1,136,000 |
| 91942 | La Mesa | San Diego County | CA | 40,920 | $81,262 | $689,300 |
| 92037 | San Diego | San Diego County | CA | 39,284 | $141,822 | $1,857,800 |
| 92102 | San Diego | San Diego County | CA | 39,001 | $71,319 | $646,600 |
| 92083 | Vista | San Diego County | CA | 37,957 | $82,614 | $607,400 |
| 92054 | Oceanside | San Diego County | CA | 37,546 | $76,974 | $851,100 |
| 92065 | Ramona | San Diego County | CA | 37,397 | $120,550 | $731,500 |
| 92131 | San Diego | San Diego County | CA | 35,831 | $181,281 | $1,107,900 |
| 91915 | Chula Vista | San Diego County | CA | 35,385 | $138,283 | $719,600 |
| 92103 | San Diego | San Diego County | CA | 34,817 | $96,887 | $986,800 |
| 92139 | San Diego | San Diego County | CA | 34,780 | $92,381 | $598,500 |
| 91941 | Casa de Oro-Mount Helix | San Diego County | CA | 33,706 | $111,607 | $884,800 |
| 92123 | San Diego | San Diego County | CA | 32,999 | $121,856 | $799,600 |
| 92120 | San Diego | San Diego County | CA | 31,797 | $114,579 | $870,200 |
| 92116 | San Diego | San Diego County | CA | 31,484 | $95,775 | $898,500 |
| 92110 | San Diego | San Diego County | CA | 31,186 | $102,508 | $885,200 |
| 92124 | San Diego | San Diego County | CA | 31,032 | $108,219 | $868,900 |
| 92107 | San Diego | San Diego County | CA | 29,789 | $107,262 | $1,218,200 |
| 92081 | Vista | San Diego County | CA | 29,596 | $102,663 | $774,800 |
| 92008 | Carlsbad | San Diego County | CA | 27,707 | $105,371 | $1,142,300 |
| 91945 | Lemon Grove | San Diego County | CA | 27,531 | $79,381 | $640,500 |
| 92173 | San Diego | San Diego County | CA | 26,507 | $65,865 | $521,800 |
| 91932 | Imperial Beach | San Diego County | CA | 25,897 | $79,071 | $811,000 |
| 92119 | San Diego | San Diego County | CA | 24,868 | $115,600 | $833,100 |
| 92108 | San Diego | San Diego County | CA | 24,401 | $101,704 | $606,600 |
| 92011 | Carlsbad | San Diego County | CA | 23,715 | $154,985 | $1,188,400 |
| 92106 | San Diego | San Diego County | CA | 20,863 | $127,209 | $1,359,000 |
| 92082 | Valley Center | San Diego County | CA | 20,596 | $118,602 | $779,500 |
| 92029 | Escondido | San Diego County | CA | 20,296 | $120,038 | $911,600 |
| 92118 | Coronado | San Diego County | CA | 18,495 | $135,056 | $1,998,900 |
| 91901 | Alpine | San Diego County | CA | 18,300 | $116,600 | $804,000 |
| 91902 | Bonita | San Diego County | CA | 17,445 | $121,727 | $916,100 |
| 92010 | Carlsbad | San Diego County | CA | 17,300 | $120,612 | $1,016,400 |
| 91914 | Chula Vista | San Diego County | CA | 17,036 | $164,398 | $960,000 |
| 92014 | San Diego | San Diego County | CA | 13,260 | $194,528 | $2,000,001 |
| 92075 | Solana Beach | San Diego County | CA | 11,996 | $146,210 | $1,937,900 |
| 92007 | Encinitas | San Diego County | CA | 11,764 | $165,063 | $1,808,200 |
| 92055 | Camp Pendleton Mainside | San Diego County | CA | 11,181 | — | — |
| 91978 | Spring Valley | San Diego County | CA | 10,511 | $111,506 | $597,300 |
| 91935 | Jamul | San Diego County | CA | 9,466 | $138,953 | $845,400 |
| 92136 | San Diego | San Diego County | CA | 8,774 | — | — |
| 92067 | Rancho Santa Fe | San Diego County | CA | 8,245 | $238,397 | $2,000,001 |
| 91951 | — | — | — | 7,376 | $56,045 | $583,800 |
| 91903 | — | — | — | 7,168 | $96,402 | $696,600 |
| 92195 | — | — | — | 7,082 | $83,644 | $553,000 |
| 92159 | — | — | — | 7,026 | $107,429 | $809,400 |
| 92177 | — | — | — | 6,776 | $100,387 | $873,200 |
| 91921 | — | — | — | 6,647 | $160,263 | $820,500 |
| 92153 | — | — | — | 6,581 | $108,042 | $685,700 |
| 92196 | — | — | — | 6,522 | $115,942 | $776,500 |
| 92174 | — | — | — | 6,211 | $46,528 | $553,700 |
| 92088 | — | — | — | 6,095 | $78,975 | $655,900 |
| 91976 | — | — | — | 5,992 | $99,470 | $660,600 |
| 91979 | — | — | — | 5,992 | $99,470 | $660,600 |
| 92175 | — | — | — | 5,979 | $75,729 | $757,200 |
| 92085 | — | — | — | 5,882 | $110,625 | $839,800 |
| 92013 | — | — | — | 5,802 | $158,922 | $1,302,600 |
| 91933 | — | — | — | 5,742 | $65,351 | $488,500 |
| 92074 | — | — | — | 5,697 | $141,361 | $882,200 |
| 92171 | — | — | — | 5,604 | $95,441 | $555,000 |
| 91912 | — | — | — | 5,526 | $72,700 | $627,400 |
| 92079 | — | — | — | 5,287 | $83,706 | $746,100 |
Frequently asked questions
What is DMA 825?
SAN DIEGO (DMA 825) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in CA, covering about 3,548,145 combined ZIP-area residents across 175 codes.
How many ZIP codes are in the SAN DIEGO DMA?
US5 currently lists 175 indexable ZIP codes for DMA 825 (SAN DIEGO). Counts can change as geography publishes update.
What is the average income in the SAN DIEGO market?
The average of ZIP median household incomes in SAN DIEGO is about $103,659 (about 38% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 825?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the SAN DIEGO DMA?
Larger population clusters on US5 for SAN DIEGO include San Diego, CA, Chula Vista, CA, Escondido, CA, Oceanside, CA, and Vista, CA. Open linked ZIP pages for neighborhood-level demographics.