DMA code
790
ALBUQUERQUE - SANTA FE · DMA 790
Explore ZIP codes in the ALBUQUERQUE - SANTA FE TV market — covering AZ, CO, NM — 398 ZIP codes — 2,059,990 residents. Population, income, and housing at a glance.
ZIP codes
398
Population
2,059,990
States
AZ, CO, NM
Median household income (avg.)
$58,481
Average home value
$216,072
Where is the ALBUQUERQUE - SANTA FE market?
ALBUQUERQUE - SANTA FE (DMA 790) groups 398 indexable ZIP codes on US5 across AZ, CO, and NM, with a combined ZIP-area population of about 2,059,990.
Larger population clusters inside this TV market include Albuquerque, NM, Santa Fe, NM, Pajarito Mesa, NM, Rio Rancho Estates, NM, and Roswell, NM. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 87121 (about 76,135 residents).
Income and housing in ALBUQUERQUE - SANTA FE
Across ZIPs with income data in ALBUQUERQUE - SANTA FE, the average median household income is about $58,481 — about 22% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $216,072.
On this page’s income ranking, ZIP 87549 is near the top at about $180,591.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 790 for ALBUQUERQUE - SANTA FE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this ALBUQUERQUE - SANTA FE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in ALBUQUERQUE - SANTA FE
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 87121 | Pajarito Mesa | Bernalillo County | NM | 76,135 | $59,184 | $192,500 |
| 87114 | Albuquerque | Bernalillo County | NM | 70,064 | $81,768 | $296,200 |
| 87120 | Albuquerque | Bernalillo County | NM | 65,477 | $84,887 | $276,900 |
| 87124 | Rio Rancho Estates | Sandoval County | NM | 58,402 | $82,278 | $262,800 |
| 87111 | Albuquerque | Bernalillo County | NM | 57,219 | $84,511 | $349,200 |
| 87105 | South Valley | Bernalillo County | NM | 54,215 | $49,928 | $200,300 |
| 87507 | Santa Fe | Santa Fe County | NM | 51,109 | $62,955 | $333,300 |
| 87144 | Rio Rancho | Sandoval County | NM | 49,976 | $90,973 | $280,600 |
| 87031 | Los Lunas | Valencia County | NM | 46,211 | $61,947 | $206,600 |
| 87401 | Farmington | San Juan County | NM | 45,020 | $56,358 | $202,400 |
| 87123 | Albuquerque | Bernalillo County | NM | 43,515 | $61,552 | $236,400 |
| 87112 | Albuquerque | Bernalillo County | NM | 42,523 | $69,610 | $254,400 |
| 88240 | Hobbs | Lea County | NM | 41,612 | $65,394 | $177,200 |
| 88220 | Carlsbad | Eddy County | NM | 40,151 | $79,668 | $192,600 |
| 87110 | Albuquerque | Bernalillo County | NM | 40,142 | $63,593 | $251,400 |
| 87109 | Albuquerque | Bernalillo County | NM | 39,323 | $56,295 | $298,300 |
| 88310 | Alamogordo | Otero County | NM | 36,737 | $53,833 | $164,300 |
| 87108 | Albuquerque | Bernalillo County | NM | 35,985 | $39,578 | $227,600 |
| 87505 | Santa Fe | Santa Fe County | NM | 32,189 | $75,912 | $484,100 |
| 81301 | Durango | La Plata County | CO | 29,892 | $83,209 | $634,900 |
| 88203 | Roswell | Chaves County | NM | 28,637 | $42,067 | $115,600 |
| 88201 | Roswell | Chaves County | NM | 27,715 | $62,752 | $202,600 |
| 87107 | Albuquerque | Bernalillo County | NM | 26,993 | $59,663 | $282,000 |
| 87106 | Albuquerque | Bernalillo County | NM | 26,815 | $51,079 | $332,100 |
| 88030 | Sunshine | Luna County | NM | 24,270 | $39,514 | $113,700 |
| 87301 | Gallup | McKinley County | NM | 21,981 | $58,302 | $134,700 |
| 87002 | Belen | Valencia County | NM | 21,375 | $51,537 | $183,700 |
| 87102 | Albuquerque | Bernalillo County | NM | 20,258 | $37,276 | $174,400 |
| 87532 | Española | Rio Arriba County | NM | 19,522 | $57,077 | $225,000 |
| 87122 | Sandia Heights | Bernalillo County | NM | 18,776 | $161,299 | $614,200 |
| 87508 | Eldorado at Santa Fe | Santa Fe County | NM | 18,745 | $96,767 | $529,000 |
| 88210 | Artesia | Eddy County | NM | 18,542 | $80,423 | $213,900 |
| 87701 | Las Vegas | San Miguel County | NM | 17,864 | $48,115 | $169,000 |
| 88061 | Silver City | Grant County | NM | 17,546 | $47,099 | $185,000 |
| 87113 | Albuquerque | Bernalillo County | NM | 16,369 | $92,083 | $362,100 |
| 87506 | Tano Road | Santa Fe County | NM | 16,055 | $90,504 | $523,600 |
| 88260 | Lovington | Lea County | NM | 15,410 | $75,197 | $174,200 |
| 87501 | Santa Fe | Santa Fe County | NM | 15,409 | $81,229 | $649,100 |
| 87413 | Bloomfield | San Juan County | NM | 14,966 | $51,234 | $176,800 |
| 87015 | Edgewood | Santa Fe County | NM | 14,476 | $72,681 | $263,200 |
| 87410 | Aztec | San Juan County | NM | 14,372 | $51,283 | $192,600 |
| 81321 | Cortez | Montezuma County | CO | 14,278 | $59,737 | $259,500 |
| 87544 | Los Alamos | Sandoval County | NM | 13,806 | $135,108 | $444,700 |
| 87104 | Albuquerque | Bernalillo County | NM | 13,369 | $67,714 | $300,000 |
| 87571 | Taos Pueblo | Taos County | NM | 12,544 | $55,833 | $416,800 |
| 87020 | Grants | Cibola County | NM | 11,874 | $67,511 | $154,900 |
| 87004 | Santa Ana Pueblo | Sandoval County | NM | 11,274 | $63,319 | $235,200 |
| 87420 | Shiprock | San Juan County | NM | 11,048 | $38,079 | $101,600 |
| 87402 | Farmington | San Juan County | NM | 10,997 | $76,992 | $269,100 |
| 86503 | Chinle | Apache County | AZ | 10,122 | $30,313 | $39,500 |
| 87059 | Ponderosa Pine | Bernalillo County | NM | 10,012 | $89,267 | $322,100 |
| 81303 | Durango | La Plata County | CO | 9,696 | $94,565 | $535,800 |
| 87801 | Socorro | Socorro County | NM | 9,309 | $54,032 | $165,700 |
| 87048 | Corrales | Sandoval County | NM | 9,173 | $112,716 | $552,000 |
| 81122 | Bayfield | La Plata County | CO | 8,921 | $94,450 | $445,900 |
| 88345 | Ruidoso | Lincoln County | NM | 7,747 | $51,008 | $232,400 |
| 88242 | North Hobbs | Lea County | NM | 7,684 | $88,654 | $218,700 |
| 87327 | Zuni Pueblo | McKinley County | NM | 7,344 | $46,179 | $79,300 |
| 87740 | Raton | Colfax County | NM | 7,055 | $52,856 | $157,000 |
| 86505 | Burnside | Apache County | AZ | 6,978 | $26,897 | $35,700 |
| 87184 | — | — | — | 6,978 | $63,696 | $337,800 |
| 87035 | McIntosh | Torrance County | NM | 6,847 | $40,688 | $147,600 |
| 87417 | Kirtland | San Juan County | NM | 6,507 | $65,396 | $180,400 |
| 87901 | Truth or Consequences | Sierra County | NM | 6,459 | $27,868 | $114,800 |
| 87199 | — | — | — | 6,279 | $50,373 | $168,800 |
| 86504 | Fort Defiance | Apache County | AZ | 5,905 | $47,227 | $45,600 |
| 81137 | Southern Ute | La Plata County | CO | 5,662 | $64,226 | $309,500 |
| 88241 | — | — | — | 5,654 | $97,042 | $175,300 |
| 87068 | Bosque Farms | Bernalillo County | NM | 5,554 | $63,287 | $246,300 |
| 87013 | Pueblo Pintado | Sandoval County | NM | 5,314 | $31,181 | $77,900 |
| 81323 | Dolores | Dolores County | CO | 5,193 | $69,864 | $338,900 |
| 87047 | Edgewood | Sandoval County | NM | 5,166 | $111,546 | $399,400 |
| 87195 | — | — | — | 5,156 | $33,370 | $192,000 |
| 87313 | Crownpoint | McKinley County | NM | 5,140 | $36,576 | $63,900 |
| 87181 | — | — | — | 5,000 | $55,119 | $250,400 |
| 87311 | Church Rock | McKinley County | NM | 4,941 | $32,917 | $39,100 |
| 88213 | — | — | — | 4,905 | $81,118 | $200,400 |
| 87197 | — | — | — | 4,876 | $58,175 | $215,600 |
| 87529 | Arroyo Seco | Taos County | NM | 4,872 | $68,370 | $393,600 |
| 88230 | Midway | Chaves County | NM | 4,639 | $42,894 | $96,500 |
| 87375 | Rock Springs | McKinley County | NM | 4,547 | $35,000 | $37,200 |
| 87557 | Ranchos de Taos | Taos County | NM | 4,512 | $56,979 | $373,400 |
| 87125 | — | — | — | 4,498 | $57,928 | $238,400 |
| 81302 | — | — | — | 4,488 | $65,701 | $566,300 |
| 88031 | — | — | — | 4,467 | $34,436 | $106,300 |
| 87043 | Placitas | Sandoval County | NM | 4,375 | $110,268 | $520,200 |
| 85925 | Eagar | Apache County | AZ | 4,366 | $81,250 | $232,400 |
| 87416 | Upper Fruitland | San Juan County | NM | 4,354 | $41,875 | $91,300 |
| 88352 | Tularosa | Otero County | NM | 4,211 | $47,083 | $122,000 |
| 81328 | Mancos | Montezuma County | CO | 4,159 | $64,986 | $409,700 |
| 88330 | Holloman AFB | Otero County | NM | 4,052 | $51,205 | — |
| 87193 | — | — | — | 4,049 | $79,423 | $339,100 |
| 87185 | — | — | — | 3,977 | $78,877 | — |
| 85936 | St. Johns | Apache County | AZ | 3,966 | $127,227 | $178,600 |
| 87116 | Kirtland AFB | Bernalillo County | NM | 3,953 | $78,877 | — |
| 87323 | Thoreau | McKinley County | NM | 3,702 | $45,156 | $102,700 |
| 87174 | — | — | — | 3,655 | $63,105 | $253,100 |
| 88340 | Mescalero | Otero County | NM | 3,577 | $39,185 | $53,500 |
| 87001 | San Felipe Pueblo | Sandoval County | NM | 3,551 | $65,417 | $224,800 |
| 87154 | — | — | — | 3,468 | $55,417 | $263,400 |
Frequently asked questions
What is DMA 790?
ALBUQUERQUE - SANTA FE (DMA 790) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AZ, CO, and NM, covering about 2,059,990 combined ZIP-area residents across 398 codes.
How many ZIP codes are in the ALBUQUERQUE - SANTA FE DMA?
US5 currently lists 398 indexable ZIP codes for DMA 790 (ALBUQUERQUE - SANTA FE). Counts can change as geography publishes update.
What is the average income in the ALBUQUERQUE - SANTA FE market?
The average of ZIP median household incomes in ALBUQUERQUE - SANTA FE is about $58,481 (about 22% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 790?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the ALBUQUERQUE - SANTA FE DMA?
Larger population clusters on US5 for ALBUQUERQUE - SANTA FE include Albuquerque, NM, Santa Fe, NM, Pajarito Mesa, NM, Rio Rancho Estates, NM, and Roswell, NM. Open linked ZIP pages for neighborhood-level demographics.