DMA code
789
TUCSON (SIERRA VISTA) · DMA 789
Explore ZIP codes in the TUCSON (SIERRA VISTA) TV market — covering AZ — 100 ZIP codes — 1,294,226 residents. Population, income, and housing at a glance.
ZIP codes
100
Population
1,294,226
States
AZ
Median household income (avg.)
$65,329
Average home value
$264,559
Where is the TUCSON (SIERRA VISTA) market?
TUCSON (SIERRA VISTA) (DMA 789) groups 100 indexable ZIP codes on US5 across AZ, with a combined ZIP-area population of about 1,294,226.
Larger population clusters inside this TV market include Tucson, AZ, Casas Adobes, AZ, Catalina Foothills, AZ, Drexel Heights, AZ, and Oro Valley, AZ. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 85706 (about 56,022 residents).
Income and housing in TUCSON (SIERRA VISTA)
Across ZIPs with income data in TUCSON (SIERRA VISTA), the average median household income is about $65,329 — about 13% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $264,559.
On this page’s income ranking, ZIP 85641 is near the top at about $121,647.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 789 for TUCSON (SIERRA VISTA).
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this TUCSON (SIERRA VISTA) page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in TUCSON (SIERRA VISTA)
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 85706 | Tucson | Pima County | AZ | 56,022 | $49,072 | $169,600 |
| 85710 | Tucson | Pima County | AZ | 55,004 | $54,738 | $245,900 |
| 85705 | Tucson | Pima County | AZ | 54,853 | $36,606 | $113,700 |
| 85719 | Tucson | Pima County | AZ | 49,609 | $41,086 | $266,900 |
| 85713 | Tucson | Pima County | AZ | 45,615 | $50,264 | $171,700 |
| 85746 | Drexel Heights | Pima County | AZ | 44,030 | $68,506 | $225,200 |
| 85711 | Tucson | Pima County | AZ | 41,201 | $52,358 | $248,600 |
| 85730 | Tucson | Pima County | AZ | 39,065 | $60,849 | $218,500 |
| 85745 | Tucson Mountains | Pima County | AZ | 37,788 | $68,608 | $324,100 |
| 85756 | Tucson | Pima County | AZ | 36,716 | $67,617 | $210,800 |
| 85635 | Sierra Vista | Cochise County | AZ | 34,958 | $60,822 | $218,100 |
| 85704 | Casas Adobes | Pima County | AZ | 34,608 | $76,915 | $389,000 |
| 85716 | Tucson | Pima County | AZ | 33,447 | $47,009 | $300,900 |
| 85741 | Casas Adobes | Pima County | AZ | 33,332 | $71,812 | $268,600 |
| 85712 | Tucson | Pima County | AZ | 31,964 | $48,185 | $250,400 |
| 85641 | Vail | Pima County | AZ | 31,665 | $121,647 | $372,500 |
| 85629 | Sahuarita | Pima County | AZ | 30,989 | $106,039 | $313,600 |
| 85743 | Picture Rocks | Pima County | AZ | 30,627 | $89,484 | $329,200 |
| 85742 | Casas Adobes | Pima County | AZ | 30,198 | $96,550 | $339,100 |
| 85718 | Catalina Foothills | Pima County | AZ | 27,721 | $112,664 | $677,400 |
| 85747 | Tucson | Pima County | AZ | 26,808 | $107,290 | $345,900 |
| 85614 | Green Valley | Pima County | AZ | 24,696 | $62,599 | $272,900 |
| 85750 | Catalina Foothills | Pima County | AZ | 24,435 | $100,146 | $518,000 |
| 85737 | Oro Valley | Pima County | AZ | 22,951 | $106,812 | $433,600 |
| 85653 | Marana | Pima County | AZ | 22,796 | $84,188 | $298,200 |
| 85648 | Rio Rico | Santa Cruz County | AZ | 21,844 | $63,672 | $213,100 |
| 85621 | Nogales | Santa Cruz County | AZ | 21,512 | $41,309 | $173,600 |
| 85748 | Tucson | Pima County | AZ | 20,526 | $93,241 | $321,700 |
| 85757 | Valencia West | Pima County | AZ | 20,304 | $83,741 | $266,100 |
| 85715 | Tucson | Pima County | AZ | 19,526 | $82,651 | $330,900 |
| 85739 | Saddlebrooke | Pinal County | AZ | 18,749 | $84,863 | $394,000 |
| 85749 | Tanque Verde | Pima County | AZ | 18,257 | $108,444 | $553,800 |
| 85755 | Oro Valley | Pima County | AZ | 18,231 | $109,368 | $452,600 |
| 85607 | Douglas | Cochise County | AZ | 17,009 | $40,576 | $134,000 |
| 85658 | Marana | Pinal County | AZ | 16,255 | $110,327 | $441,600 |
| 85714 | Tucson | Pima County | AZ | 14,286 | $47,093 | $177,100 |
| 85650 | Sierra Vista Southeast | Cochise County | AZ | 14,154 | $84,819 | $306,400 |
| 85735 | Three Points | Pima County | AZ | 10,893 | $71,250 | $190,600 |
| 85602 | Benson | Cochise County | AZ | 9,860 | $53,725 | $195,500 |
| 85615 | Sierra Vista Southeast | Cochise County | AZ | 9,713 | $76,196 | $247,400 |
| 85643 | Willcox | Graham County | AZ | 8,524 | $56,952 | $161,500 |
| 85603 | Bisbee | Cochise County | AZ | 6,798 | $46,509 | $204,900 |
| 85622 | Green Valley | Pima County | AZ | 6,345 | $72,424 | $324,800 |
| 85634 | Sells | Pima County | AZ | 5,667 | $34,764 | $93,500 |
| 85701 | Tucson | Pima County | AZ | 5,169 | $52,672 | $451,500 |
| 85717 | — | — | — | 5,144 | $88,891 | $460,000 |
| 85733 | — | — | — | 5,144 | $88,891 | $460,000 |
| 85613 | Sierra Vista | Cochise County | AZ | 5,125 | $86,744 | — |
| 85734 | Tucson | Pima County | AZ | 5,028 | — | — |
| 85616 | Whetstone | Cochise County | AZ | 4,845 | $50,515 | $157,600 |
| 85725 | — | — | — | 4,601 | $33,734 | $152,300 |
| 85652 | — | — | — | 4,513 | $92,948 | $271,700 |
| 85321 | Ajo | Pima County | AZ | 4,313 | $52,127 | $120,800 |
| 85708 | Tucson | Pima County | AZ | 4,279 | $63,021 | — |
| 85736 | Three Points | Pima County | AZ | 4,249 | $53,304 | $140,000 |
| 85751 | — | — | — | 4,180 | $52,127 | $294,300 |
| 85728 | — | — | — | 3,927 | $55,744 | $280,400 |
| 85628 | — | — | — | 3,820 | $29,063 | $164,200 |
| 85703 | — | — | — | 3,790 | $30,111 | $184,200 |
| 85731 | — | — | — | 3,626 | $50,826 | $218,500 |
| 85752 | — | — | — | 3,508 | $74,571 | $265,200 |
| 85636 | — | — | — | 3,403 | $47,769 | $185,800 |
| 85732 | — | — | — | 3,319 | $61,066 | $320,500 |
| 85738 | — | — | — | 3,060 | $109,625 | $315,800 |
| 85608 | Douglas | Cochise County | AZ | 2,944 | — | — |
| 85740 | — | — | — | 2,611 | $61,863 | $290,000 |
| 85625 | Sunizona | Cochise County | AZ | 1,959 | $51,042 | $158,500 |
| 85630 | Benson | Cochise County | AZ | 1,942 | $49,306 | $148,500 |
| 85638 | Tombstone | Cochise County | AZ | 1,621 | $56,172 | $170,800 |
| 85754 | — | — | — | 1,432 | $69,531 | $252,100 |
| 85611 | Elgin | Santa Cruz County | AZ | 1,413 | $64,545 | $327,300 |
| 85624 | Patagonia | Santa Cruz County | AZ | 1,342 | $41,417 | $378,300 |
| 85645 | Elephant Head | Pima County | AZ | 1,317 | $65,266 | $220,000 |
| 85646 | Tubac | Santa Cruz County | AZ | 1,280 | $85,321 | $473,400 |
| 85626 | Pirtleville | Cochise County | AZ | 1,211 | $49,946 | $91,100 |
| 85637 | Sonoita | Santa Cruz County | AZ | 1,133 | $80,000 | $434,300 |
| 85620 | Naco | Cochise County | AZ | 1,105 | $51,161 | $74,000 |
| 85617 | McNeal | Cochise County | AZ | 1,098 | $47,837 | $121,900 |
| 85702 | — | — | — | 1,020 | $28,832 | $431,300 |
| 85606 | — | Cochise County | AZ | 1,012 | $60,938 | $233,600 |
| 85632 | San Simon | Cochise County | AZ | 873 | $54,167 | $119,800 |
| 85605 | Bowie | Cochise County | AZ | 728 | $48,347 | $67,700 |
| 85610 | Elfrida | Cochise County | AZ | 708 | $35,313 | $206,500 |
| 85707 | Tucson | Pima County | AZ | 599 | — | — |
| 85609 | Dragoon | Cochise County | AZ | 546 | — | — |
| 85601 | Arivaca | Pima County | AZ | 494 | $31,791 | $78,700 |
| 85627 | — | Cochise County | AZ | 389 | $48,542 | $161,400 |
| 85639 | Topawa | Pima County | AZ | 358 | $35,625 | $106,300 |
| 85723 | Tucson | Pima County | AZ | 243 | — | — |
| 85640 | Tumacacori-Carmen | Santa Cruz County | AZ | 162 | $58,424 | — |
| 85341 | — | Pima County | AZ | 38 | — | — |
| 85633 | — | Pima County | AZ | 32 | — | — |
| 85619 | Summerhaven | Pima County | AZ | 22 | — | — |
| 85644 | — | — | — | — | — | — |
| 85654 | Rillito | Pima County | AZ | — | — | — |
| 85709 | Tucson | Pima County | AZ | — | — | — |
| 85721 | Tucson | Pima County | AZ | — | — | — |
| 85724 | Tucson | Pima County | AZ | — | — | — |
| 85726 | Tucson | Pima County | AZ | — | — | — |
| 85744 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 789?
TUCSON (SIERRA VISTA) (DMA 789) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AZ, covering about 1,294,226 combined ZIP-area residents across 100 codes.
How many ZIP codes are in the TUCSON (SIERRA VISTA) DMA?
US5 currently lists 100 indexable ZIP codes for DMA 789 (TUCSON (SIERRA VISTA)). Counts can change as geography publishes update.
What is the average income in the TUCSON (SIERRA VISTA) market?
The average of ZIP median household incomes in TUCSON (SIERRA VISTA) is about $65,329 (about 13% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 789?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the TUCSON (SIERRA VISTA) DMA?
Larger population clusters on US5 for TUCSON (SIERRA VISTA) include Tucson, AZ, Casas Adobes, AZ, Catalina Foothills, AZ, Drexel Heights, AZ, and Oro Valley, AZ. Open linked ZIP pages for neighborhood-level demographics.