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QUINCY - HANNIBAL - KEOKUK · DMA 717

Explore ZIP codes in the QUINCY - HANNIBAL - KEOKUK TV market — covering IA, IL, MO — 127 ZIP codes — 252,259 residents. Population, income, and housing at a glance.

DMA code
717
ZIP codes
127
Population
252,259
States
IA, IL, MO
Median household income (avg.)
$63,894
Average home value
$125,168
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Where is the QUINCY - HANNIBAL - KEOKUK market?

QUINCY - HANNIBAL - KEOKUK (DMA 717) groups 127 indexable ZIP codes on US5 across IA, IL, and MO, with a combined ZIP-area population of about 252,259.

Larger population clusters inside this TV market include Quincy, IL, Hannibal, MO, Macomb, IL, Fort Madison, IA, and Keokuk, IA. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 62301 (about 30,987 residents).

Income and housing in QUINCY - HANNIBAL - KEOKUK

Across ZIPs with income data in QUINCY - HANNIBAL - KEOKUK, the average median household income is about $63,894 — about 15% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $125,168.

On this page’s income ranking, ZIP 63471 is near the top at about $128,831.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 717 for QUINCY - HANNIBAL - KEOKUK.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this QUINCY - HANNIBAL - KEOKUK page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in QUINCY - HANNIBAL - KEOKUK

ZIP City County State Population Income Home value
62301 Quincy Adams County IL 30,987 $52,212 $124,200
63401 Hannibal Marion County MO 21,125 $60,483 $144,400
62305 Quincy Adams County IL 19,077 $80,918 $203,500
61455 Macomb McDonough County IL 17,511 $45,048 $117,900
52627 Fort Madison Lee County IA 12,585 $54,864 $111,700
52632 Keokuk Lee County IA 11,904 $52,547 $108,400
62681 Rushville Schuyler County IL 5,649 $66,809 $106,100
62363 Pittsfield Pike County IL 5,487 $56,563 $118,700
63461 Palmyra Marion County MO 5,355 $68,633 $176,500
62353 Mount Sterling Brown County IL 5,012 $71,625 $143,800
63456 Monroe City Marion County MO 4,938 $59,000 $151,300
63459 New London Ralls County MO 4,736 $63,462 $158,000
63435 Canton Lewis County MO 4,285 $57,813 $133,800
63445 Kahoka Clark County MO 3,945 $44,950 $103,400
62321 Carthage Hancock County IL 3,682 $74,859 $120,600
62341 Hamilton Hancock County IL 3,439 $65,050 $118,200
61422 Bushnell McDonough County IL 3,045 $62,768 $71,900
62694 Winchester Scott County IL 2,944 $65,074 $108,000
63468 Shelbina Shelby County MO 2,523 $52,944 $88,300
65275 Paris Monroe County MO 2,491 $52,634 $143,300
52648 — — — 2,442 $88,224 $228,400
62320 Camp Point Adams County IL 2,431 $77,750 $169,300
63537 Edina Knox County MO 2,331 $62,829 $104,800
62326 Colchester McDonough County IL 2,317 $65,048 $116,400
52625 Donnellson Lee County IA 2,303 $78,224 $201,100
62347 Adams Adams County IL 2,172 $92,969 $199,000
52656 West Point Lee County IA 2,099 $80,083 $209,000
62351 Mendon Adams County IL 2,026 $73,772 $150,700
62312 Barry Pike County IL 1,878 $66,221 $96,400
62379 Warsaw Hancock County IL 1,828 $62,500 $95,300
63448 La Grange Lewis County MO 1,683 $56,125 $118,800
62340 Griggsville Pike County IL 1,675 $45,116 $93,400
52639 Montrose Lee County IA 1,626 $61,250 $146,400
61450 La Harpe Hancock County IL 1,617 $66,071 $95,400
63462 Perry Ralls County MO 1,592 $45,531 $152,300
63437 Clarence Shelby County MO 1,558 $35,170 $77,200
62330 Dallas City Hancock County IL 1,548 $57,083 $83,600
62360 Payson Adams County IL 1,540 $58,427 $126,300
62366 Pleasant Hill Pike County IL 1,514 $59,464 $83,700
65263 Middle Grove Monroe County MO 1,479 $53,981 $124,000
62354 Nauvoo Hancock County IL 1,426 $62,237 $147,000
62324 Clayton Adams County IL 1,393 $73,218 $101,100
62367 Plymouth Hancock County IL 1,268 $51,346 $125,000
62621 Bluffs Scott County IL 1,162 $86,750 $92,200
63452 Lewistown Lewis County MO 1,136 $58,250 $88,200
62338 Fowler Adams County IL 1,109 $86,339 $173,000
63436 Center Ralls County MO 1,109 $63,500 $175,600
63447 La Belle Lewis County MO 1,081 $36,602 $85,000
62376 Ursa Adams County IL 1,073 $74,375 $156,600
63440 Ewing Lewis County MO 1,068 $41,250 $127,600
62306 — — — 1,060 $19,213 $137,500
61420 Blandinsville McDonough County IL 1,034 $61,375 $81,800
62339 Golden Adams County IL 1,004 $63,077 $129,200
63454 — Marion County MO 1,000 $82,473 $186,300
63471 — Marion County MO 966 $128,831 $244,200
62355 Nebo Pike County IL 947 $64,792 $101,900
52658 Wever Lee County IA 906 $84,375 $226,500
62311 Augusta Hancock County IL 893 $42,156 $102,300
62378 Versailles Brown County IL 879 $70,000 $140,700
62316 Bowen Hancock County IL 873 $67,946 $76,000
63469 Plevna Shelby County MO 853 $50,500 $102,300
63434 Bethel Shelby County MO 761 $46,607 $96,400
61440 Industry McDonough County IL 734 $64,000 $87,800
62343 Hull Pike County IL 726 $59,508 $96,500
63463 Philadelphia Marion County MO 718 $66,875 $129,700
52624 Denmark Lee County IA 709 $122,083 $194,600
61438 Good Hope McDonough County IL 702 $65,703 $152,400
62349 Loraine Adams County IL 678 $67,431 $97,300
62356 New Canton Pike County IL 584 $59,722 $78,000
63457 Monticello Lewis County MO 562 $61,705 $179,900
52619 Argyle Lee County IA 559 $74,688 $112,500
62325 Coatsburg Adams County IL 547 $73,611 $134,200
63474 Wyaconda Clark County MO 539 $61,250 $67,900
62358 Niota Hancock County IL 525 $82,917 $166,200
65283 Stoutsville Monroe County MO 524 $44,318 $230,900
63465 St. Francisville Clark County MO 517 $76,042 —
61470 Prairie City McDonough County IL 509 $38,750 $104,100
62314 Baylis Pike County IL 484 $81,528 $150,000
63472 Wayland Clark County MO 472 — —
63547 Hurdland Knox County MO 461 $34,000 $80,300
65258 Holliday Monroe County MO 460 $57,083 $168,800
63430 St. Francisville Clark County MO 422 $66,964 $150,800
62365 Richfield Adams County IL 421 $75,938 $122,900
62375 Mound Station Brown County IL 419 $77,250 $136,300
63446 Knox City Knox County MO 396 $59,306 $275,000
62380 West Point Hancock County IL 395 $64,688 $88,500
63453 Luray Clark County MO 360 $81,250 $250,000
62313 Basco Hancock County IL 349 $105,000 —
63473 Williamstown Lewis County MO 336 $58,125 $164,800
62345 Kinderhook Pike County IL 333 $63,750 $68,700
62361 Pearl Pike County IL 332 $46,250 $83,000
62624 Browning Schuyler County IL 308 $58,438 $90,300
62370 Rockport Pike County IL 295 $102,143 $91,900
63443 Hunnewell Monroe County MO 270 $38,750 $57,900
62362 Perry Pike County IL 266 $42,083 $83,300
61411 Adair McDonough County IL 264 $91,042 $96,000
63531 Baring Knox County MO 262 $73,000 —
62639 — Schuyler County IL 242 $61,667 $64,200
62348 Lima Adams County IL 240 $87,639 $112,500
62323 Perry Pike County IL 235 $67,054 $131,300

Frequently asked questions

What is DMA 717?

QUINCY - HANNIBAL - KEOKUK (DMA 717) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IA, IL, and MO, covering about 252,259 combined ZIP-area residents across 127 codes.

How many ZIP codes are in the QUINCY - HANNIBAL - KEOKUK DMA?

US5 currently lists 127 indexable ZIP codes for DMA 717 (QUINCY - HANNIBAL - KEOKUK). Counts can change as geography publishes update.

What is the average income in the QUINCY - HANNIBAL - KEOKUK market?

The average of ZIP median household incomes in QUINCY - HANNIBAL - KEOKUK is about $63,894 (about 15% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 717?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the QUINCY - HANNIBAL - KEOKUK DMA?

Larger population clusters on US5 for QUINCY - HANNIBAL - KEOKUK include Quincy, IL, Hannibal, MO, Macomb, IL, Fort Madison, IA, and Keokuk, IA. Open linked ZIP pages for neighborhood-level demographics.