DMA code
637
CEDAR RAPIDS - WTRLO - IWC&DUB · DMA 637
Explore ZIP codes in the CEDAR RAPIDS - WTRLO - IWC&DUB TV market — covering IA — 254 ZIP codes — 938,676 residents. Population, income, and housing at a glance.
ZIP codes
254
Population
938,676
States
IA
Median household income (avg.)
$75,156
Average home value
$181,537
Where is the CEDAR RAPIDS - WTRLO - IWC&DUB market?
CEDAR RAPIDS - WTRLO - IWC&DUB (DMA 637) groups 254 indexable ZIP codes on US5 across IA, with a combined ZIP-area population of about 938,676.
Larger population clusters inside this TV market include Cedar Rapids, IA, Iowa City, IA, Dubuque, IA, Waterloo, IA, and Cedar Falls, IA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 50613 (about 43,680 residents).
Income and housing in CEDAR RAPIDS - WTRLO - IWC&DUB
Across ZIPs with income data in CEDAR RAPIDS - WTRLO - IWC&DUB, the average median household income is about $75,156 — about even with the U.S. median ($75,149).
Average median home value across those ZIPs is about $181,537.
On this page’s income ranking, ZIP 52411 is near the top at about $164,972.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 637 for CEDAR RAPIDS - WTRLO - IWC&DUB.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this CEDAR RAPIDS - WTRLO - IWC&DUB page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in CEDAR RAPIDS - WTRLO - IWC&DUB
Frequently asked questions
What is DMA 637?
CEDAR RAPIDS - WTRLO - IWC&DUB (DMA 637) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IA, covering about 938,676 combined ZIP-area residents across 254 codes.
How many ZIP codes are in the CEDAR RAPIDS - WTRLO - IWC&DUB DMA?
US5 currently lists 254 indexable ZIP codes for DMA 637 (CEDAR RAPIDS - WTRLO - IWC&DUB). Counts can change as geography publishes update.
What is the average income in the CEDAR RAPIDS - WTRLO - IWC&DUB market?
The average of ZIP median household incomes in CEDAR RAPIDS - WTRLO - IWC&DUB is about $75,156 (about even with the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 637?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the CEDAR RAPIDS - WTRLO - IWC&DUB DMA?
Larger population clusters on US5 for CEDAR RAPIDS - WTRLO - IWC&DUB include Cedar Rapids, IA, Iowa City, IA, Dubuque, IA, Waterloo, IA, and Cedar Falls, IA. Open linked ZIP pages for neighborhood-level demographics.