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WILKES BARRE - SCRANTON · DMA 577

Explore ZIP codes in the WILKES BARRE - SCRANTON TV market — covering PA — 369 ZIP codes — 1,538,825 residents. Population, income, and housing at a glance.

DMA code
577
ZIP codes
369
Population
1,538,825
States
PA
Median household income (avg.)
$70,375
Average home value
$187,684
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Where is the WILKES BARRE - SCRANTON market?

WILKES BARRE - SCRANTON (DMA 577) groups 369 indexable ZIP codes on US5 across PA, with a combined ZIP-area population of about 1,538,825.

Larger population clusters inside this TV market include Scranton, PA, Wilkes-Barre, PA, Williamsport, PA, Hazleton, PA, and Swoyersville, PA. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 17701 (about 43,169 residents).

Income and housing in WILKES BARRE - SCRANTON

Across ZIPs with income data in WILKES BARRE - SCRANTON, the average median household income is about $70,375 — about 6% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $187,684.

On this page’s income ranking, ZIP 18440 is near the top at about $250,001.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 577 for WILKES BARRE - SCRANTON.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this WILKES BARRE - SCRANTON page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in WILKES BARRE - SCRANTON

ZIP City County State Population Income Home value
18824 Hop Bottom Susquehanna County PA 1,342 $76,250 $172,600
18465 Thompson Susquehanna County PA 1,319 $67,639 $230,000
18216 Beaver Meadows Carbon County PA 1,317 $58,352 $126,900
17823 — Northumberland County PA 1,316 $73,984 $213,800
17985 Nuremberg Schuylkill County PA 1,265 $69,375 $183,100
18211 — Schuylkill County PA 1,260 $69,583 $250,900
18818 Friendsville Susquehanna County PA 1,259 $61,397 $231,100
18415 — Wayne County PA 1,242 $87,985 $327,600
18453 — Wayne County PA 1,218 $79,653 $285,400
18354 — Monroe County PA 1,157 $82,833 $244,800
18631 Mifflinville Columbia County PA 1,109 $49,643 $214,900
17774 — Lycoming County PA 1,093 $70,313 $223,300
18427 — — — 1,079 $57,250 $260,200
18219 Conyngham Luzerne County PA 1,072 $67,941 $219,100
18831 Greens Landing Bradford County PA 1,065 $77,411 $189,100
18821 Great Bend Susquehanna County PA 1,046 $59,545 $164,600
17936 Gordon Schuylkill County PA 1,004 $82,344 $111,800
17964 — Schuylkill County PA 976 $66,563 $209,000
17855 New Berlin Union County PA 961 $85,000 $210,900
17758 — Sullivan County PA 922 $50,677 $177,100
18417 — Wayne County PA 914 $58,365 $222,000
16926 — Bradford County PA 879 $72,328 $186,300
18370 — Monroe County PA 867 $95,469 $226,800
17827 Freeburg Snyder County PA 863 $60,536 $175,000
18342 Mountainhome Monroe County PA 840 $67,027 $237,200
18616 Forksville Sullivan County PA 792 $66,029 $218,300
18254 Tresckow Carbon County PA 783 $85,804 $116,700
17886 West Milton Union County PA 777 $37,288 $172,200
18846 — Bradford County PA 760 $84,792 $241,100
17868 Riverside Northumberland County PA 744 $72,297 $208,200
18234 Lattimer Luzerne County PA 737 $30,895 $221,200
18829 LeRaysville Bradford County PA 708 $81,792 $213,400
17832 Marion Heights Northumberland County PA 694 $41,250 $88,000
17978 — Dauphin County PA 670 $59,444 $233,300
17941 Klingerstown Schuylkill County PA 654 $64,750 $210,200
17887 — Union County PA 653 $16,733 $158,800
17850 Montandon Northumberland County PA 618 $49,500 $178,400
18350 Pocono Pines Monroe County PA 595 $109,058 $218,000
18327 Delaware Water Gap Monroe County PA 590 $64,375 $250,000
18851 — Bradford County PA 580 $74,167 $213,100
18830 Little Meadows Susquehanna County PA 572 $70,500 $230,800
17762 Picture Rocks Lycoming County PA 560 $94,063 $180,100
18331 — Monroe County PA 552 — $276,800
18462 Starrucca Wayne County PA 545 $66,705 $191,500
18845 — Bradford County PA 528 $55,250 $200,600
18471 Waverly Lackawanna County PA 527 $121,136 $298,100
18248 Sheppton Schuylkill County PA 516 $57,778 $107,600
18469 — Wayne County PA 506 $64,281 $349,500
18626 Laporte Sullivan County PA 502 $76,563 $268,000
17888 Wilburton Number Two Columbia County PA 497 — $116,700
18030 Bowmanstown Carbon County PA 483 $65,250 $179,600
17760 North Bend Clinton County PA 461 $63,125 $111,700
18624 — Carbon County PA 460 $116,146 $424,400
17934 Gilberton Schuylkill County PA 442 $61,458 $32,200
17862 Penns Creek Snyder County PA 437 $50,195 $181,300
18221 — Luzerne County PA 435 $68,393 $188,500
18231 Kelayres Schuylkill County PA 431 $73,571 $115,500
18441 — Susquehanna County PA 425 $83,438 $315,000
18632 — Sullivan County PA 419 $84,375 $119,500
18439 — Wayne County PA 418 $68,906 $243,100
17957 Muir Schuylkill County PA 407 $94,922 $210,600
18473 White Mills Wayne County PA 407 $31,806 —
17982 Tuscarora Schuylkill County PA 392 $72,656 $101,000
17768 — Sullivan County PA 385 $63,036 $140,800
18242 Oneida Schuylkill County PA 382 $160,586 $110,200
18602 Bear Creek Village Luzerne County PA 356 $172,500 $365,500
18843 — Susquehanna County PA 349 — $203,800
18443 — Wayne County PA 338 $97,130 $219,400
17953 Middleport Schuylkill County PA 335 $72,500 $111,800
17974 Seltzer Schuylkill County PA 334 $109,107 $124,000
17925 — Schuylkill County PA 324 $68,750 $115,200
17923 Branchdale Schuylkill County PA 314 $32,344 $76,500
18244 Parryville Carbon County PA 314 $66,667 $169,000
17951 Marlin Schuylkill County PA 307 $148,390 $159,500
17968 — Schuylkill County PA 305 $101,964 $160,000
18456 Prompton Wayne County PA 305 $66,667 $300,000
19549 Port Clinton Schuylkill County PA 302 $56,406 $127,600
18241 Nuremberg Luzerne County PA 293 $71,625 $100,800
17720 — Lycoming County PA 271 $67,614 —
18463 — Wayne County PA 270 $110,192 $303,600
18622 — Luzerne County PA 265 $67,679 $174,700
17763 — Lycoming County PA 264 $51,250 $112,500
17836 — Northumberland County PA 249 $86,250 $175,000
18461 — Wayne County PA 245 $45,750 $187,500
17930 Cumbola Schuylkill County PA 244 $48,125 $88,800
18245 — Schuylkill County PA 240 $44,607 $112,300
17884 Washingtonville Montour County PA 233 $41,875 $165,600
16848 Lamar Clinton County PA 231 $53,500 $159,300
17749 McEwensville Northumberland County PA 218 $69,375 $172,400
18349 — Monroe County PA 215 — —
17952 — Schuylkill County PA 214 $62,500 $57,400
17829 Hartleton Union County PA 210 $80,417 $135,400
17920 Aristes Columbia County PA 208 $77,917 $146,100
18828 — Susquehanna County PA 207 $54,423 $231,700
17840 — Northumberland County PA 197 $69,087 —
17944 — Schuylkill County PA 197 $62,411 $102,800
17731 Eagles Mere Sullivan County PA 191 $95,625 $246,700
17945 Locustdale Columbia County PA 191 $25,625 $42,600
17867 — Northumberland County PA 190 $58,750 $150,000
17946 — Schuylkill County PA 187 $122,917 $162,500

Frequently asked questions

What is DMA 577?

WILKES BARRE - SCRANTON (DMA 577) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in PA, covering about 1,538,825 combined ZIP-area residents across 369 codes.

How many ZIP codes are in the WILKES BARRE - SCRANTON DMA?

US5 currently lists 369 indexable ZIP codes for DMA 577 (WILKES BARRE - SCRANTON). Counts can change as geography publishes update.

What is the average income in the WILKES BARRE - SCRANTON market?

The average of ZIP median household incomes in WILKES BARRE - SCRANTON is about $70,375 (about 6% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 577?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the WILKES BARRE - SCRANTON DMA?

Larger population clusters on US5 for WILKES BARRE - SCRANTON include Scranton, PA, Wilkes-Barre, PA, Williamsport, PA, Hazleton, PA, and Swoyersville, PA. Open linked ZIP pages for neighborhood-level demographics.