DMA code
543
SPRINGFIELD - HOLYOKE · DMA 543
Explore ZIP codes in the SPRINGFIELD - HOLYOKE TV market — covering MA — 111 ZIP codes — 734,931 residents. Population, income, and housing at a glance.
ZIP codes
111
Population
734,931
States
MA
Median household income (avg.)
$81,654
Average home value
$304,097
Where is the SPRINGFIELD - HOLYOKE market?
SPRINGFIELD - HOLYOKE (DMA 543) groups 111 indexable ZIP codes on US5 across MA, with a combined ZIP-area population of about 734,931.
Larger population clusters inside this TV market include Springfield, MA, Chicopee, MA, Westfield, MA, Holyoke, MA, and Amherst Town, MA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 01085 (about 41,466 residents).
Income and housing in SPRINGFIELD - HOLYOKE
Across ZIPs with income data in SPRINGFIELD - HOLYOKE, the average median household income is about $81,654 — about 9% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $304,097.
On this page’s income ranking, ZIP 01063 is near the top at about $250,001.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 543 for SPRINGFIELD - HOLYOKE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this SPRINGFIELD - HOLYOKE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in SPRINGFIELD - HOLYOKE
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 01085 | Westfield | Hampden County | MA | 41,466 | $83,821 | $296,300 |
| 01040 | Holyoke | Hampden County | MA | 37,949 | $51,892 | $255,300 |
| 01109 | Springfield | Hampden County | MA | 31,418 | $46,821 | $203,100 |
| 01020 | Chicopee | Hampden County | MA | 30,230 | $70,971 | $259,100 |
| 01089 | West Springfield Town | Hampden County | MA | 28,635 | $70,401 | $307,900 |
| 01108 | Springfield | Hampden County | MA | 27,409 | $51,851 | $219,500 |
| 01002 | Amherst Town | Hampshire County | MA | 24,726 | $69,411 | $449,000 |
| 01013 | Chicopee | Hampden County | MA | 22,950 | $64,039 | $249,300 |
| 01104 | Springfield | Hampden County | MA | 21,745 | $47,530 | $210,800 |
| 01056 | — | Hampden County | MA | 20,846 | $78,981 | $303,900 |
| 01301 | Greenfield | Franklin County | MA | 17,876 | $54,347 | $253,800 |
| 01027 | Easthampton Town | Hampshire County | MA | 17,678 | $73,657 | $348,300 |
| 01075 | — | Hampshire County | MA | 17,410 | $93,646 | $324,800 |
| 01028 | Springfield | Hampden County | MA | 16,283 | $100,997 | $344,100 |
| 01001 | Agawam Town | Hampden County | MA | 16,136 | $71,924 | $270,300 |
| 01106 | Longmeadow | Hampden County | MA | 15,961 | $143,961 | $423,800 |
| 01007 | Belchertown | Hampshire County | MA | 15,406 | $99,056 | $350,400 |
| 01060 | Northampton | Hampshire County | MA | 15,237 | $75,077 | $427,100 |
| 01118 | Springfield | Hampden County | MA | 15,009 | $80,906 | $243,800 |
| 01095 | Wilbraham | Hampden County | MA | 14,615 | $124,682 | $383,200 |
| 01119 | Springfield | Hampden County | MA | 14,059 | $59,172 | $222,900 |
| 01003 | Amherst Town | Hampshire County | MA | 12,458 | — | — |
| 01030 | Agawam Town | Hampden County | MA | 12,374 | $92,485 | $315,900 |
| 01107 | Springfield | Hampden County | MA | 12,270 | $31,969 | $215,500 |
| 01105 | Springfield | Hampden County | MA | 11,469 | $22,994 | $238,400 |
| 01082 | Ware | Hampshire County | MA | 10,418 | $71,023 | $271,200 |
| 01151 | Springfield | Hampden County | MA | 9,627 | $57,113 | $219,800 |
| 01077 | Westfield | Hampden County | MA | 9,222 | $108,833 | $375,700 |
| 01062 | Northampton | Hampshire County | MA | 9,188 | $87,800 | $389,000 |
| 01069 | Palmer Town | Hampden County | MA | 9,077 | $79,725 | $251,300 |
| 01057 | Monson Center | Hampden County | MA | 8,200 | $90,436 | $312,100 |
| 01364 | Orange | Franklin County | MA | 7,668 | $54,061 | $226,000 |
| 01086 | — | — | — | 6,345 | $99,766 | $327,000 |
| 01004 | — | — | — | 6,308 | $48,628 | $446,400 |
| 01073 | — | Hampshire County | MA | 6,212 | $125,534 | $426,900 |
| 01033 | Granby | Hampshire County | MA | 6,088 | $110,188 | $319,600 |
| 01129 | Springfield | Hampden County | MA | 5,993 | $92,500 | $239,200 |
| 01035 | — | Hampshire County | MA | 5,299 | $117,580 | $453,300 |
| 01376 | Turners Falls | Franklin County | MA | 5,032 | $57,857 | $237,800 |
| 01036 | — | Hampden County | MA | 4,937 | $110,703 | $345,200 |
| 01090 | — | — | — | 4,871 | $55,067 | $269,000 |
| 01373 | South Deerfield | Franklin County | MA | 4,784 | $102,578 | $387,500 |
| 01021 | — | — | — | 4,143 | $49,111 | $255,700 |
| 01116 | — | — | — | 4,047 | $144,358 | $432,600 |
| 01139 | — | — | — | 3,836 | $39,588 | $190,000 |
| 01010 | — | Hampden County | MA | 3,694 | $101,477 | $379,700 |
| 01375 | — | Franklin County | MA | 3,653 | $61,442 | $391,200 |
| 01370 | Shelburne Falls | Franklin County | MA | 3,641 | $76,715 | $334,000 |
| 01128 | Springfield | Hampden County | MA | 3,252 | $92,125 | $246,200 |
| 01061 | — | — | — | 3,145 | $88,917 | $441,300 |
| 01138 | — | — | — | 3,137 | $42,262 | $187,200 |
| 01360 | Northfield | Franklin County | MA | 2,875 | $102,470 | $337,200 |
| 01351 | — | Franklin County | MA | 2,644 | $99,375 | $308,400 |
| 01521 | Holland | Hampden County | MA | 2,576 | $86,806 | $288,700 |
| 01050 | Huntington | Hampshire County | MA | 2,573 | $96,328 | $282,400 |
| 01096 | — | Hampshire County | MA | 2,566 | $105,729 | $356,800 |
| 01038 | Hatfield | Hampshire County | MA | 2,534 | $112,083 | $450,200 |
| 01337 | — | Franklin County | MA | 2,515 | $79,274 | $312,300 |
| 01103 | Springfield | Hampden County | MA | 2,336 | $21,458 | $148,000 |
| 01080 | Palmer Town | Hampden County | MA | 2,308 | $87,188 | $254,800 |
| 01041 | — | — | — | 2,294 | $29,182 | $121,671 |
| 01302 | — | — | — | 2,179 | $36,495 | $335,700 |
| 01063 | Northampton | Hampshire County | MA | 2,121 | $250,001 | — |
| 01014 | — | — | — | 2,109 | $41,250 | $217,400 |
| 01034 | — | Hampden County | MA | 2,100 | $103,603 | $331,300 |
| 01022 | Chicopee | Hampden County | MA | 2,045 | $56,307 | $169,700 |
| 01053 | Northampton | Hampshire County | MA | 2,033 | $88,646 | $345,600 |
| 01354 | — | Franklin County | MA | 1,831 | $90,000 | $323,900 |
| 01340 | — | Franklin County | MA | 1,807 | $82,578 | $268,100 |
| 01330 | — | Franklin County | MA | 1,711 | $81,691 | $368,400 |
| 01054 | — | Franklin County | MA | 1,704 | $113,750 | $444,700 |
| 01081 | — | Hampden County | MA | 1,704 | $87,337 | $275,400 |
| 01039 | — | Hampshire County | MA | 1,660 | $115,114 | $413,800 |
| 01344 | Millers Falls | Franklin County | MA | 1,639 | $74,550 | $241,500 |
| 01101 | — | — | — | 1,636 | $15,717 | — |
| 01341 | — | Franklin County | MA | 1,605 | $93,250 | $376,500 |
| 01072 | — | Franklin County | MA | 1,447 | $103,188 | $321,400 |
| 01339 | — | Franklin County | MA | 1,361 | $72,841 | $307,600 |
| 01008 | Blandford | Hampden County | MA | 1,324 | $90,625 | $279,500 |
| 01342 | Deerfield | Franklin County | MA | 1,313 | $100,917 | $363,100 |
| 01071 | Russell | Hampden County | MA | 1,219 | $107,292 | $287,000 |
| 01011 | Chester | Hampden County | MA | 1,205 | $87,012 | $280,900 |
| 01098 | — | Hampshire County | MA | 1,019 | $93,000 | $355,000 |
| 01026 | — | Hampshire County | MA | 1,005 | $98,438 | $283,600 |
| 01355 | — | Franklin County | MA | 963 | $80,327 | $357,400 |
| 01378 | — | Franklin County | MA | 861 | $95,000 | $301,400 |
| 01009 | Palmer Town | Hampden County | MA | 790 | $70,763 | $275,800 |
| 01349 | Millers Falls | Franklin County | MA | 753 | $69,712 | $273,500 |
| 01379 | — | Franklin County | MA | 742 | $68,750 | $271,300 |
| 01088 | — | Hampshire County | MA | 654 | $53,472 | $383,300 |
| 01070 | — | Hampshire County | MA | 593 | $72,083 | $271,100 |
| 01367 | — | Franklin County | MA | 574 | $89,375 | $271,100 |
| 01032 | — | Hampshire County | MA | 503 | $79,583 | $319,200 |
| 01346 | — | Franklin County | MA | 453 | $111,150 | $285,200 |
| 01012 | — | Hampshire County | MA | 387 | $75,526 | $350,000 |
| 01079 | Palmer Town | Hampden County | MA | 282 | — | $283,300 |
| 01243 | — | Hampshire County | MA | 196 | $89,063 | $288,100 |
| 01093 | — | Franklin County | MA | 149 | — | $425,600 |
| 01066 | — | Hampshire County | MA | 115 | — | $409,100 |
| 01350 | — | Franklin County | MA | 115 | $64,375 | $147,900 |
Frequently asked questions
What is DMA 543?
SPRINGFIELD - HOLYOKE (DMA 543) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MA, covering about 734,931 combined ZIP-area residents across 111 codes.
How many ZIP codes are in the SPRINGFIELD - HOLYOKE DMA?
US5 currently lists 111 indexable ZIP codes for DMA 543 (SPRINGFIELD - HOLYOKE). Counts can change as geography publishes update.
What is the average income in the SPRINGFIELD - HOLYOKE market?
The average of ZIP median household incomes in SPRINGFIELD - HOLYOKE is about $81,654 (about 9% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 543?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the SPRINGFIELD - HOLYOKE DMA?
Larger population clusters on US5 for SPRINGFIELD - HOLYOKE include Springfield, MA, Chicopee, MA, Westfield, MA, Holyoke, MA, and Amherst Town, MA. Open linked ZIP pages for neighborhood-level demographics.