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Wichita Falls city, TX

ZIP Code 76301 — Wichita Falls city, TX Demographics & Data

Source: U.S. Census Bureau ACS 2019–2023 5-Year Estimates. Page data updated 2026-08-02.

Working ClassLow Snow Area

Map, Quick Facts & Location

Quick Facts

Local time
Population
15,727
Median Income
$41,828
-44% vs US avg
Home Value
$71,900
-79% vs US avg
Median Rent
$661
-43% vs US avg
Median Age
34.7 yrs
-11% vs US avg
Area Code
Congress
Top Ancestry
EnglishIrishAmerican
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Location
Coordinates
33.9056, -98.4798
Elevation
1,017 ft
Land Area
11.6 sq mi
Water Area
0.0 sq mi

At a glance

Population
15,727
Density
N/A
Median income
$41,828
-44% vs US avg
Home value
$71,900
-79% vs US avg
Median rent
$661
-43% vs US avg
Timezone

Overview of ZIP Code 76301

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What to know about ZIP 76301

ZIP code 76301 covers Wichita Falls, TX in Wichita County with a population of about 15,727.

At a glance, the area shows median age of 34.7 versus a U.S. median of about 38.9.

It sits in telephone area code 940; U.S. House district TX-13; the WICHITA FALLS & LAWTON media market.

Income and economy in Wichita Falls, TX

Median household income in ZIP 76301 is about $41,828 — about 44% below the U.S. median ($75,149).

On socioeconomic markers, US5 shows a poverty rate of 28.9%; unemployment rate near 6.6%; 12.6% of adults with a bachelor’s degree or higher (about 21.1 points below the national share (33.7%)).

Labor and commute patterns include leading industry context around Retail trade, Healthcare, and Food services; about 6.1% of workers reporting work-from-home (about 9.1 points below the U.S. share (15.2%)); a mean commute of about 180.0 minutes (U.S. average near 26.8).

Housing and affordability in ZIP 76301

Median home value is about $71,900 — about 79% below the U.S. median home value ($348,079).

Housing tenure and rents show median gross rent around $661 (about 43% below the U.S. median rent ($1,163)), and owner-occupancy near 54.1% (about 11.3 points below the national owner-occupancy rate (65.4%)).

To comfortably buy a median-priced home in ZIP 76301 in Wichita Falls, TX, a household would need roughly $20,000 in annual income under a 20% down, 30-year loan at 6.8% (illustrative), keeping housing costs near 28% of income. Estimated monthly PITI is about $462. That sits below the local median household income ($41,828), suggesting the typical household income is closer to a workable buy-in level under these assumptions. Rates, taxes, insurance, and HOA fees vary — treat this as a planning estimate, not a lender quote.

Climate risk and migration signals

FEMA’s National Risk Index rates natural-hazard risk for Wichita Falls city, TX as Relatively Moderate (composite score 81.9), which is elevated versus much of the country. The strongest component scores on US5 are wildfire (92.6) and flood (80.8). These scores are county-linked NRI values published for planning context — all ZIP codes in the same county share the same composite score on US5. Useful when comparing insurance and disaster exposure across areas, not a substitute for a parcel-level flood or fire determination.

Climate normals for Wichita Falls city, TX show little to no average snow and around 27.9 inches of annual precipitation.

IRS migration statistics show a net inflow of about 742 for ZIP 76301 (Wichita Falls city, TX) on US5’s published series — a signal of people/tax filers moving in relative to those leaving. Inflows often track job growth, housing demand, or lifestyle migration; treat the figure as a directional indicator rather than a precise headcount.

Nearby (from this ZIP)

Airport SPS (5.8 miles (9.3 km)) · Midwestern State University (3.1 miles (5.0 km)) · Chickasaw National Recreation Area (92.5 miles (148.8 km)) · VA: Wichita Falls VA Clinic (5.3 miles (8.6 km))

Full lists and map pins are in the Infrastructure section below.