DMA code
855
SANTABARBRA - SANMAR - SANLUOB · DMA 855
Explore ZIP codes in the SANTABARBRA - SANMAR - SANLUOB TV market — covering CA — 74 ZIP codes — 828,638 residents. Population, income, and housing at a glance.
ZIP codes
74
Population
828,638
States
CA
Median household income (avg.)
$96,800
Average home value
$900,944
Where is the SANTABARBRA - SANMAR - SANLUOB market?
SANTABARBRA - SANMAR - SANLUOB (DMA 855) groups 74 indexable ZIP codes on US5 across CA, with a combined ZIP-area population of about 828,638.
Larger population clusters inside this TV market include Santa Maria, CA, Santa Barbara, CA, Lompoc, CA, San Luis Obispo, CA, and Goleta, CA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 93458 (about 59,126 residents).
Income and housing in SANTABARBRA - SANMAR - SANLUOB
Across ZIPs with income data in SANTABARBRA - SANMAR - SANLUOB, the average median household income is about $96,800 — about 29% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $900,944.
On this page’s income ranking, ZIP 93150 is near the top at about $224,543.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 855 for SANTABARBRA - SANMAR - SANLUOB.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this SANTABARBRA - SANMAR - SANLUOB page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in SANTABARBRA - SANMAR - SANLUOB
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 93458 | Santa Maria | Santa Barbara County | CA | 59,126 | $73,518 | $460,300 |
| 93436 | Lompoc | Santa Barbara County | CA | 55,834 | $76,241 | $460,100 |
| 93117 | Goleta | Santa Barbara County | CA | 52,225 | $85,711 | $1,021,700 |
| 93446 | El Paso de Robles (Paso Robles) | San Luis Obispo County | CA | 45,859 | $94,512 | $661,400 |
| 93455 | Orcutt | Santa Barbara County | CA | 44,350 | $108,501 | $572,700 |
| 93454 | Santa Maria | Santa Barbara County | CA | 41,710 | $84,178 | $477,600 |
| 93422 | Atascadero | San Luis Obispo County | CA | 33,512 | $89,916 | $692,100 |
| 93420 | Arroyo Grande | San Luis Obispo County | CA | 32,016 | $106,718 | $872,200 |
| 93101 | Santa Barbara | Santa Barbara County | CA | 30,496 | $79,868 | $1,122,200 |
| 93401 | San Luis Obispo | San Luis Obispo County | CA | 29,995 | $95,386 | $943,500 |
| 93105 | Santa Barbara | Santa Barbara County | CA | 25,055 | $129,549 | $1,496,500 |
| 93405 | San Luis Obispo | San Luis Obispo County | CA | 23,856 | $52,481 | $897,800 |
| 93444 | Nipomo | San Luis Obispo County | CA | 21,495 | $105,655 | $746,400 |
| 93103 | Santa Barbara | Santa Barbara County | CA | 19,803 | $118,118 | $1,555,600 |
| 93111 | Eastern Goleta Valley | Santa Barbara County | CA | 18,234 | $139,876 | $1,171,400 |
| 93110 | Eastern Goleta Valley | Santa Barbara County | CA | 16,385 | $118,819 | $1,101,100 |
| 93013 | Toro Canyon | Santa Barbara County | CA | 16,348 | $115,633 | $1,074,600 |
| 93402 | Los Osos | San Luis Obispo County | CA | 15,085 | $103,839 | $729,200 |
| 93433 | Grover Beach | San Luis Obispo County | CA | 12,684 | $82,534 | $691,900 |
| 93108 | Montecito | Santa Barbara County | CA | 11,664 | $223,694 | $2,000,001 |
| 93442 | Morro Bay | San Luis Obispo County | CA | 11,336 | $92,163 | $870,600 |
| 93109 | Santa Barbara | Santa Barbara County | CA | 11,069 | $126,875 | $1,836,300 |
| 93465 | Templeton | San Luis Obispo County | CA | 10,248 | $120,843 | $875,200 |
| 93434 | Guadalupe | Santa Barbara County | CA | 8,451 | $71,351 | $454,200 |
| 93463 | Solvang | Santa Barbara County | CA | 8,099 | $130,123 | $1,044,100 |
| 93449 | Pismo Beach | San Luis Obispo County | CA | 8,024 | $112,913 | $992,900 |
| 93421 | — | — | — | 7,831 | $131,531 | $969,700 |
| 93118 | — | — | — | 7,221 | $130,139 | $1,105,700 |
| 93410 | California Polytechnic State University | San Luis Obispo County | CA | 7,038 | — | — |
| 93445 | Oceano | San Luis Obispo County | CA | 6,812 | $75,012 | $538,200 |
| 93460 | Santa Ynez | Santa Barbara County | CA | 6,425 | $131,932 | $1,187,700 |
| 93428 | Cambria | San Luis Obispo County | CA | 6,269 | $89,225 | $869,600 |
| 93116 | — | — | — | 6,234 | $88,869 | $636,900 |
| 93160 | — | — | — | 6,234 | $88,869 | $636,900 |
| 93423 | — | — | — | 6,185 | $72,008 | $559,500 |
| 93427 | Buellton | Santa Barbara County | CA | 5,866 | $106,442 | $762,500 |
| 93456 | — | — | — | 5,744 | $66,518 | $422,500 |
| 93106 | University of California-Santa Barbara | Santa Barbara County | CA | 5,613 | $75,875 | — |
| 93483 | — | — | — | 5,413 | $94,815 | $756,200 |
| 93451 | San Miguel | Monterey County | CA | 5,007 | $91,250 | $582,200 |
| 93438 | — | — | — | 4,397 | $47,415 | $360,900 |
| 93403 | — | — | — | 4,371 | $57,006 | $976,300 |
| 93014 | — | — | — | 4,352 | $104,500 | $1,037,400 |
| 93412 | — | — | — | 3,818 | $90,387 | $817,200 |
| 93437 | Vandenberg AFB | Santa Barbara County | CA | 3,688 | $83,096 | — |
| 93102 | — | — | — | 3,374 | $51,493 | $1,120,000 |
| 93120 | — | — | — | 3,374 | $51,493 | $1,120,000 |
| 93121 | — | — | — | 3,374 | $51,493 | $1,120,000 |
| 93190 | — | — | — | 3,374 | $51,493 | $1,120,000 |
| 93475 | — | — | — | 3,333 | $76,147 | $629,800 |
| 93430 | Cayucos | San Luis Obispo County | CA | 3,257 | $86,354 | $965,100 |
| 93448 | — | — | — | 3,224 | $127,145 | $1,103,279 |
| 93447 | — | — | — | 3,052 | $62,952 | $605,900 |
| 93464 | — | — | — | 2,854 | $132,361 | $933,900 |
| 93457 | — | — | — | 2,779 | $108,375 | $652,600 |
| 93435 | — | — | — | 2,734 | $81,013 | $945,979 |
| 93409 | — | San Luis Obispo County | CA | 2,687 | — | — |
| 93150 | — | — | — | 2,658 | $224,543 | $2,000,001 |
| 93130 | — | — | — | 2,283 | $121,250 | $1,177,900 |
| 93406 | — | — | — | 2,092 | $84,441 | $721,600 |
| 93453 | Santa Margarita | San Luis Obispo County | CA | 2,003 | $70,288 | $720,100 |
| 93443 | — | — | — | 1,469 | $86,250 | $841,300 |
| 93461 | Shandon | San Luis Obispo County | CA | 1,353 | $88,774 | $454,700 |
| 93432 | Creston | San Luis Obispo County | CA | 1,229 | $120,200 | $899,500 |
| 93140 | — | — | — | 1,173 | $142,978 | $904,700 |
| 93424 | Avila Beach | San Luis Obispo County | CA | 1,026 | — | $1,179,600 |
| 93067 | Summerland | Santa Barbara County | CA | 993 | — | $1,597,400 |
| 93441 | Los Olivos | Santa Barbara County | CA | 990 | $140,685 | $1,343,800 |
| 93440 | Los Alamos | Santa Barbara County | CA | 896 | $53,673 | $672,100 |
| 93254 | New Cuyama | Santa Barbara County | CA | 794 | $53,603 | $216,400 |
| 93407 | California Polytechnic State University | San Luis Obispo County | CA | 348 | — | — |
| 93452 | San Simeon | San Luis Obispo County | CA | 301 | $54,705 | $276,600 |
| 93429 | Casmalia | Santa Barbara County | CA | 129 | — | — |
| 93408 | — | San Luis Obispo County | CA | 8 | — | — |
Frequently asked questions
What is DMA 855?
SANTABARBRA - SANMAR - SANLUOB (DMA 855) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in CA, covering about 828,638 combined ZIP-area residents across 74 codes.
How many ZIP codes are in the SANTABARBRA - SANMAR - SANLUOB DMA?
US5 currently lists 74 indexable ZIP codes for DMA 855 (SANTABARBRA - SANMAR - SANLUOB). Counts can change as geography publishes update.
What is the average income in the SANTABARBRA - SANMAR - SANLUOB market?
The average of ZIP median household incomes in SANTABARBRA - SANMAR - SANLUOB is about $96,800 (about 29% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 855?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the SANTABARBRA - SANMAR - SANLUOB DMA?
Larger population clusters on US5 for SANTABARBRA - SANMAR - SANLUOB include Santa Maria, CA, Santa Barbara, CA, Lompoc, CA, San Luis Obispo, CA, and Goleta, CA. Open linked ZIP pages for neighborhood-level demographics.