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LA CROSSE - EAU CLAIRE · DMA 702

Explore ZIP codes in the LA CROSSE - EAU CLAIRE TV market — covering MN, WI — 118 ZIP codes — 584,197 residents. Population, income, and housing at a glance.

DMA code
702
ZIP codes
118
Population
584,197
States
MN, WI
Median household income (avg.)
$70,401
Average home value
$200,229
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Where is the LA CROSSE - EAU CLAIRE market?

LA CROSSE - EAU CLAIRE (DMA 702) groups 118 indexable ZIP codes on US5 across MN and WI, with a combined ZIP-area population of about 584,197.

Larger population clusters inside this TV market include Eau Claire, WI, La Crosse, WI, Lake Hallie, WI, Winona, MN, and Onalaska, WI. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 54601 (about 50,474 residents).

Income and housing in LA CROSSE - EAU CLAIRE

Across ZIPs with income data in LA CROSSE - EAU CLAIRE, the average median household income is about $70,401 — about 6% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $200,229.

On this page’s income ranking, ZIP 54669 is near the top at about $100,214.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 702 for LA CROSSE - EAU CLAIRE.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this LA CROSSE - EAU CLAIRE page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in LA CROSSE - EAU CLAIRE

ZIP City County State Population Income Home value
54601 La Crosse La Crosse County WI 50,474 $60,078 $220,200
54703 Eau Claire Eau Claire County WI 43,022 $68,801 $224,600
54701 Eau Claire Eau Claire County WI 42,348 $71,406 $265,000
54729 Lake Hallie Chippewa County WI 34,853 $76,603 $263,900
55987 Winona Winona County MN 33,911 $62,171 $211,400
54650 Onalaska La Crosse County WI 24,619 $85,255 $279,100
54656 Sparta Monroe County WI 18,068 $70,605 $201,400
54636 Holmen La Crosse County WI 16,784 $91,156 $290,600
54660 Tomah Monroe County WI 16,100 $61,146 $188,000
54603 La Crosse La Crosse County WI 14,181 $49,693 $175,500
54615 Black River Falls Jackson County WI 11,054 $63,391 $190,200
54720 Altoona Eau Claire County WI 9,127 $81,101 $223,300
54665 Viroqua Vernon County WI 8,741 $70,893 $222,600
54669 West Salem La Crosse County WI 8,227 $100,214 $288,600
53821 Prairie du Chien Crawford County WI 7,711 $59,476 $162,500
54724 Bloomer Chippewa County WI 7,560 $71,121 $231,400
55947 La Crescent Houston County MN 7,319 $85,464 $269,300
54755 Mondovi Buffalo County WI 7,287 $66,750 $218,400
54768 Stanley Chippewa County WI 6,588 $57,644 $190,400
54456 Neillsville Clark County WI 5,968 $66,867 $168,600
54848 Ladysmith Rusk County WI 5,866 $55,328 $138,100
54612 Arcadia Trempealeau County WI 5,745 $66,447 $189,700
55972 St. Charles Winona County MN 5,323 $97,500 $256,000
54667 Westby Vernon County WI 5,013 $71,687 $209,500
54742 Fall Creek Eau Claire County WI 4,854 $92,353 $272,100
54727 Cadott Chippewa County WI 4,798 $78,800 $209,000
55921 Caledonia Houston County MN 4,793 $76,679 $189,600
54758 Osseo Trempealeau County WI 4,604 $70,045 $209,500
54634 Hillsboro Vernon County WI 4,514 $58,890 $180,800
54630 Galesville Trempealeau County WI 4,328 $88,429 $261,700
54771 Thorp Clark County WI 4,291 $66,955 $178,300
54736 Durand Pepin County WI 4,239 $73,405 $166,900
54722 Augusta Eau Claire County WI 4,175 $66,500 $220,300
54619 Cashton Monroe County WI 3,842 $70,612 $216,600
54661 Trempealeau Trempealeau County WI 3,788 $76,232 $252,000
54738 Eleva Eau Claire County WI 3,759 $93,875 $277,400
54421 Colby Marathon County WI 3,724 $59,738 $178,800
54757 New Auburn Chippewa County WI 3,631 $66,500 $216,000
54773 Whitehall Trempealeau County WI 3,562 $69,965 $166,200
54446 Loyal Clark County WI 3,446 $72,422 $153,000
54437 Greenwood Clark County WI 3,173 $64,279 $148,600
55943 Houston Houston County MN 3,070 $69,896 $228,200
54702 — — — 3,055 $52,824 $213,506
54732 Cornell Chippewa County WI 2,820 $64,886 $173,300
54405 Abbotsford Marathon County WI 2,779 $65,430 $152,500
55952 Lewiston Winona County MN 2,689 $96,964 $229,100
54747 Independence Trempealeau County WI 2,685 $65,083 $175,900
54614 Bangor La Crosse County WI 2,647 $81,302 $238,200
54639 La Farge Vernon County WI 2,640 $57,446 $180,700
54460 Owen Clark County WI 2,636 $65,260 $156,700
54666 Warrens Monroe County WI 2,623 $78,750 $192,700
54819 Bruce Rusk County WI 2,584 $56,026 $154,000
54629 Fountain City Buffalo County WI 2,546 $75,563 $209,400
54658 Stoddard Vernon County WI 2,458 $72,734 $228,800
54498 Withee Clark County WI 2,401 $69,519 $144,700
54642 Melrose Jackson County WI 2,360 $71,007 $195,600
54616 Blair Trempealeau County WI 2,348 $72,727 $170,700
54602 — — — 2,338 $37,019 $207,900
54745 Holcombe Chippewa County WI 2,232 $69,722 $227,300
54770 Strum Trempealeau County WI 2,155 $79,545 $212,700
54436 Granton Clark County WI 2,139 $65,188 $172,400
54622 Buffalo City Buffalo County WI 2,109 $79,531 $181,300
54670 Wilton Monroe County WI 2,060 $83,043 $216,700
54627 Ettrick Trempealeau County WI 2,005 $81,806 $217,100
55974 Spring Grove Houston County MN 1,998 $60,700 $179,300
55959 Goodview Winona County MN 1,988 $68,224 $204,300
54741 Fairchild Eau Claire County WI 1,960 $67,692 $156,900
54623 Coon Valley La Crosse County WI 1,949 $85,833 $248,600
54425 Dorchester Clark County WI 1,844 $61,500 $175,000
54766 Sheldon Taylor County WI 1,830 $62,847 $135,900
54631 Bell Center Crawford County WI 1,828 $61,319 $165,100
54635 Hixton Jackson County WI 1,827 $73,250 $187,700
54726 Boyd Chippewa County WI 1,715 $72,321 $177,100
54655 Soldiers Grove Crawford County WI 1,643 $54,107 $211,000
54648 Norwalk Monroe County WI 1,616 $70,227 $173,000
54624 De Soto Vernon County WI 1,545 $78,558 $184,000
54610 Alma Buffalo County WI 1,544 $61,563 $195,100
54638 Kendall Monroe County WI 1,541 $58,510 $259,200
54754 Merrillan Jackson County WI 1,518 $57,422 $163,300
54759 Pepin Pepin County WI 1,439 $84,375 $216,200
54626 Eastman Crawford County WI 1,388 $72,614 $228,300
54422 Curtiss Clark County WI 1,386 $65,809 $135,900
54420 Chili Clark County WI 1,365 $77,500 $172,500
54621 Chaseburg Vernon County WI 1,361 $90,563 $255,300
53826 Wauzeka Crawford County WI 1,360 $71,324 $159,400
54721 Arkansaw Pepin County WI 1,345 $74,179 $195,600
54611 Alma Center Jackson County WI 1,301 $71,250 $159,500
54644 Mindoro La Crosse County WI 1,297 $79,250 $263,300
55925 Dakota Winona County MN 1,240 $91,389 $270,500
54653 Rockland La Crosse County WI 1,232 $69,583 $253,500
55910 Altura Winona County MN 1,232 $75,227 $238,400
54651 Ontario Vernon County WI 1,225 $58,833 $198,000
54748 Jim Falls Chippewa County WI 1,209 $72,600 $222,300
54659 Taylor Jackson County WI 1,164 $67,727 $208,500
55969 Altura Winona County MN 1,155 $87,212 $260,400
54632 Genoa Vernon County WI 1,149 $79,167 $206,100
55979 Utica Winona County MN 1,138 $83,482 $250,000
55941 Hokah Houston County MN 1,084 $71,607 $209,100
54652 Readstown Vernon County WI 1,048 $54,583 $142,600
55919 Brownsville Houston County MN 1,008 $70,962 $202,200

Frequently asked questions

What is DMA 702?

LA CROSSE - EAU CLAIRE (DMA 702) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MN and WI, covering about 584,197 combined ZIP-area residents across 118 codes.

How many ZIP codes are in the LA CROSSE - EAU CLAIRE DMA?

US5 currently lists 118 indexable ZIP codes for DMA 702 (LA CROSSE - EAU CLAIRE). Counts can change as geography publishes update.

What is the average income in the LA CROSSE - EAU CLAIRE market?

The average of ZIP median household incomes in LA CROSSE - EAU CLAIRE is about $70,401 (about 6% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 702?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the LA CROSSE - EAU CLAIRE DMA?

Larger population clusters on US5 for LA CROSSE - EAU CLAIRE include Eau Claire, WI, La Crosse, WI, Lake Hallie, WI, Winona, MN, and Onalaska, WI. Open linked ZIP pages for neighborhood-level demographics.