DMA code
691
HUNTSVILLE - DECATUR (FLOR) · DMA 691
Explore ZIP codes in the HUNTSVILLE - DECATUR (FLOR) TV market — covering AL, TN — 135 ZIP codes — 1,160,754 residents. Population, income, and housing at a glance.
ZIP codes
135
Population
1,160,754
States
AL, TN
Median household income (avg.)
$65,176
Average home value
$193,480
Where is the HUNTSVILLE - DECATUR (FLOR) market?
HUNTSVILLE - DECATUR (FLOR) (DMA 691) groups 135 indexable ZIP codes on US5 across AL and TN, with a combined ZIP-area population of about 1,160,754.
Larger population clusters inside this TV market include Huntsville, AL, Decatur, AL, Athens, AL, Madison, AL, and Albertville, AL. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 35758 (about 48,929 residents).
Income and housing in HUNTSVILLE - DECATUR (FLOR)
Across ZIPs with income data in HUNTSVILLE - DECATUR (FLOR), the average median household income is about $65,176 — about 13% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $193,480.
On this page’s income ranking, ZIP 35756 is near the top at about $134,900.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 691 for HUNTSVILLE - DECATUR (FLOR).
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this HUNTSVILLE - DECATUR (FLOR) page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in HUNTSVILLE - DECATUR (FLOR)
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 35758 | Madison | Madison County | AL | 48,929 | $115,780 | $336,700 |
| 35601 | Decatur | Morgan County | AL | 36,008 | $50,216 | $148,100 |
| 35630 | Florence | Lauderdale County | AL | 33,697 | $44,168 | $153,300 |
| 35810 | Huntsville | Madison County | AL | 32,705 | $46,963 | $126,100 |
| 35603 | Decatur | Morgan County | AL | 31,875 | $78,237 | $235,600 |
| 35811 | Huntsville | Madison County | AL | 29,748 | $92,361 | $249,900 |
| 35749 | Harvest | Madison County | AL | 29,297 | $106,866 | $270,300 |
| 35803 | Huntsville | Madison County | AL | 29,283 | $95,182 | $259,100 |
| 35611 | Athens | Limestone County | AL | 29,077 | $54,606 | $201,700 |
| 35806 | Huntsville | Madison County | AL | 28,443 | $79,338 | $318,800 |
| 35640 | Hartselle | Morgan County | AL | 26,976 | $69,686 | $196,600 |
| 35613 | Athens | Limestone County | AL | 24,175 | $103,281 | $291,300 |
| 37334 | Lynchburg, Moore County metropolitan government | Lincoln County | TN | 24,168 | $62,262 | $207,800 |
| 35801 | Huntsville | Madison County | AL | 23,901 | $103,125 | $399,700 |
| 35756 | Huntsville | Limestone County | AL | 23,552 | $134,900 | $350,600 |
| 35802 | Huntsville | Madison County | AL | 23,304 | $72,195 | $319,900 |
| 35950 | Albertville | Marshall County | AL | 21,173 | $56,457 | $149,500 |
| 35805 | Huntsville | Madison County | AL | 21,006 | $31,247 | $108,200 |
| 35633 | Underwood-Petersville | Lauderdale County | AL | 20,733 | $66,008 | $177,500 |
| 35674 | Tuscumbia | Colbert County | AL | 20,475 | $56,960 | $176,700 |
| 35763 | Huntsville | Madison County | AL | 19,505 | $125,356 | $368,300 |
| 35661 | Muscle Shoals | Colbert County | AL | 18,957 | $66,726 | $189,700 |
| 35757 | Huntsville | Madison County | AL | 18,250 | $105,517 | $298,800 |
| 35016 | Arab | Marshall County | AL | 17,435 | $60,910 | $192,900 |
| 35967 | Fort Payne | DeKalb County | AL | 17,342 | $48,125 | $155,700 |
| 35957 | Boaz | Marshall County | AL | 16,672 | $53,859 | $142,500 |
| 35976 | Guntersville | Marshall County | AL | 16,604 | $72,579 | $254,700 |
| 35816 | Huntsville | Madison County | AL | 15,172 | $38,947 | $114,100 |
| 35761 | New Market | Madison County | AL | 14,124 | $82,321 | $215,300 |
| 35951 | Albertville | Marshall County | AL | 14,112 | $51,869 | $147,400 |
| 35773 | Huntsville | Madison County | AL | 13,977 | $68,548 | $199,000 |
| 35645 | Killen | Lauderdale County | AL | 13,756 | $80,078 | $212,500 |
| 35750 | Hazel Green | Madison County | AL | 13,563 | $78,622 | $186,200 |
| 35650 | Moulton | Lawrence County | AL | 13,485 | $61,010 | $176,000 |
| 35759 | Meridianville | Madison County | AL | 12,435 | $98,374 | $272,200 |
| 35768 | Scottsboro | Jackson County | AL | 12,394 | $47,612 | $132,800 |
| 35653 | Russellville | Franklin County | AL | 11,005 | $52,454 | $117,800 |
| 35620 | Elkmont | Limestone County | AL | 10,990 | $82,511 | $190,800 |
| 35634 | St. Florian | Lauderdale County | AL | 10,009 | $71,630 | $262,800 |
| 35824 | Huntsville | Madison County | AL | 9,690 | $93,066 | $378,000 |
| 35769 | Scottsboro | Jackson County | AL | 9,571 | $61,424 | $193,900 |
| 35660 | Sheffield | Colbert County | AL | 9,385 | $42,510 | $129,000 |
| 35652 | Rogersville | Lauderdale County | AL | 9,251 | $64,779 | $178,600 |
| 35654 | Russellville | Franklin County | AL | 8,396 | $54,375 | $158,300 |
| 35986 | Rainsville | DeKalb County | AL | 8,221 | $65,774 | $207,600 |
| 35962 | Crossville | DeKalb County | AL | 8,211 | $58,000 | $130,200 |
| 35673 | Trinity | Lawrence County | AL | 7,679 | $75,366 | $191,400 |
| 35748 | Huntsville | Madison County | AL | 7,311 | $118,365 | $330,600 |
| 35614 | Athens | Limestone County | AL | 7,157 | $57,296 | $178,200 |
| 35670 | Somerville | Morgan County | AL | 7,116 | $48,531 | $165,200 |
| 35742 | — | — | — | 6,824 | $103,244 | $267,200 |
| 35980 | Douglas | Marshall County | AL | 6,663 | $57,655 | $168,600 |
| 35747 | Grant | Marshall County | AL | 6,546 | $78,750 | $219,100 |
| 35622 | Falkville | Morgan County | AL | 6,532 | $53,354 | $174,400 |
| 35581 | Phil Campbell | Franklin County | AL | 6,271 | $47,633 | $105,400 |
| 35961 | Collinsville | DeKalb County | AL | 5,997 | $44,119 | $89,300 |
| 35978 | Henagar | DeKalb County | AL | 5,964 | $52,545 | $123,900 |
| 35813 | — | — | — | 5,792 | $101,439 | $267,500 |
| 35672 | Town Creek | Lawrence County | AL | 5,738 | $57,679 | $124,700 |
| 35754 | Huntsville | Morgan County | AL | 5,602 | $92,632 | $174,900 |
| 35619 | — | Lawrence County | AL | 5,098 | $64,295 | $150,000 |
| 35814 | — | — | — | 5,083 | $36,593 | — |
| 35739 | Ardmore | Limestone County | AL | 5,056 | $62,463 | $199,900 |
| 35760 | New Hope | Madison County | AL | 4,908 | $66,346 | $164,500 |
| 35971 | Fyffe | DeKalb County | AL | 4,903 | $55,231 | $118,900 |
| 35175 | Union Grove | Marshall County | AL | 4,871 | $72,037 | $183,100 |
| 35772 | Stevenson | Jackson County | AL | 4,847 | $40,982 | $148,500 |
| 35804 | — | — | — | 4,811 | $89,297 | $750,000 |
| 35612 | — | — | — | 4,648 | $47,411 | $148,200 |
| 35968 | Fort Payne | DeKalb County | AL | 4,540 | $44,902 | $116,800 |
| 35582 | Red Bay | Franklin County | AL | 4,507 | $40,147 | $113,800 |
| 35662 | — | — | — | 4,317 | $60,821 | $170,900 |
| 35765 | Pisgah | Jackson County | AL | 4,297 | $65,482 | $150,300 |
| 35741 | Huntsville | Madison County | AL | 4,292 | $93,750 | $293,700 |
| 35602 | — | — | — | 4,111 | $56,175 | $184,400 |
| 35646 | Leighton | Colbert County | AL | 4,005 | $58,407 | $114,200 |
| 35966 | — | Jackson County | AL | 3,975 | $44,492 | $145,000 |
| 35762 | — | — | — | 3,915 | $38,376 | $105,500 |
| 35989 | Hammondville | DeKalb County | AL | 3,793 | $43,750 | $89,500 |
| 35616 | Cherokee | Colbert County | AL | 3,681 | $47,083 | $94,100 |
| 35648 | Lexington | Lauderdale County | AL | 3,622 | $71,563 | $127,800 |
| 35776 | Woodville | Jackson County | AL | 3,332 | $49,167 | $131,100 |
| 35621 | Eva | Morgan County | AL | 3,292 | $82,167 | $186,400 |
| 35740 | Bridgeport | Jackson County | AL | 3,285 | $41,374 | $110,300 |
| 35958 | — | Jackson County | AL | 3,228 | $47,714 | $140,700 |
| 35771 | Section | Jackson County | AL | 3,113 | $51,441 | $111,300 |
| 35643 | Hillsboro | Lawrence County | AL | 3,088 | $51,055 | $112,700 |
| 37144 | Lynchburg, Moore County metropolitan government | Lincoln County | TN | 2,941 | $66,016 | $212,000 |
| 35815 | — | — | — | 2,854 | $61,463 | $276,700 |
| 37335 | Flintville | Lincoln County | TN | 2,616 | $64,425 | $209,100 |
| 35807 | — | — | — | 2,445 | $22,867 | $133,800 |
| 35988 | Sylvania | DeKalb County | AL | 2,376 | $53,036 | $128,800 |
| 35744 | Dutton | Jackson County | AL | 2,315 | $51,761 | $170,000 |
| 35752 | Hollywood | Jackson County | AL | 2,173 | $50,598 | $108,200 |
| 35631 | — | — | — | 2,101 | $27,929 | $44,300 |
| 35585 | Spruce Pine | Franklin County | AL | 2,046 | $80,000 | $220,800 |
| 35974 | Geraldine | DeKalb County | AL | 1,998 | $64,821 | $162,500 |
| 38488 | Blanche | Lincoln County | TN | 1,931 | $64,630 | $244,400 |
| 35671 | Decatur | Limestone County | AL | 1,907 | $84,467 | $251,400 |
| 35981 | Ider | DeKalb County | AL | 1,882 | $41,434 | $101,000 |
Frequently asked questions
What is DMA 691?
HUNTSVILLE - DECATUR (FLOR) (DMA 691) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AL and TN, covering about 1,160,754 combined ZIP-area residents across 135 codes.
How many ZIP codes are in the HUNTSVILLE - DECATUR (FLOR) DMA?
US5 currently lists 135 indexable ZIP codes for DMA 691 (HUNTSVILLE - DECATUR (FLOR)). Counts can change as geography publishes update.
What is the average income in the HUNTSVILLE - DECATUR (FLOR) market?
The average of ZIP median household incomes in HUNTSVILLE - DECATUR (FLOR) is about $65,176 (about 13% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 691?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the HUNTSVILLE - DECATUR (FLOR) DMA?
Larger population clusters on US5 for HUNTSVILLE - DECATUR (FLOR) include Huntsville, AL, Decatur, AL, Athens, AL, Madison, AL, and Albertville, AL. Open linked ZIP pages for neighborhood-level demographics.