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DES MOINES - AMES · DMA 679

Explore ZIP codes in the DES MOINES - AMES TV market — covering IA — 348 ZIP codes — 1,226,291 residents. Population, income, and housing at a glance.

DMA code
679
ZIP codes
348
Population
1,226,291
States
IA
Median household income (avg.)
$73,581
Average home value
$161,195
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Where is the DES MOINES - AMES market?

DES MOINES - AMES (DMA 679) groups 348 indexable ZIP codes on US5 across IA, with a combined ZIP-area population of about 1,226,291.

Larger population clusters inside this TV market include Des Moines, IA, West Des Moines, IA, Ankeny, IA, Ames, IA, and Urbandale, IA. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 50023 (about 45,286 residents).

Income and housing in DES MOINES - AMES

Across ZIPs with income data in DES MOINES - AMES, the average median household income is about $73,581 — about even with the U.S. median ($75,149).

Average median home value across those ZIPs is about $161,195.

On this page’s income ranking, ZIP 50323 is near the top at about $173,659.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 679 for DES MOINES - AMES.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this DES MOINES - AMES page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in DES MOINES - AMES

ZIP City County State Population Income Home value
50163 Melcher-Dallas Marion County IA 669 $73,704 $97,700
50167 Minburn Dallas County IA 662 $74,018 $170,500
50840 Clearfield Taylor County IA 659 $76,161 $147,100
50232 Reasnor Jasper County IA 656 $84,118 $256,500
52222 Deep River Poweshiek County IA 643 $65,000 $113,100
50001 Ackworth Warren County IA 626 $131,350 $352,300
50032 — Polk County IA 622 — —
50143 Leighton Mahaska County IA 621 $84,630 $300,800
50256 — Marion County IA 620 $76,985 $135,400
50523 Callender Webster County IA 614 $83,333 $137,900
50569 Otho Webster County IA 614 $46,406 $86,000
50029 Bayard Guthrie County IA 612 $44,531 $72,900
50275 Woodburn Clarke County IA 611 $70,804 $192,500
52595 University Park Mahaska County IA 607 $63,125 $88,900
50271 Williams Hamilton County IA 594 $86,806 $137,500
52594 Unionville Appanoose County IA 590 $65,781 $183,900
50133 Kellerton Ringgold County IA 589 $70,909 $132,100
50160 Martensdale Warren County IA 588 $53,750 $176,400
52586 Rose Hill Mahaska County IA 558 $56,250 $107,100
50544 Harcourt Webster County IA 554 $56,944 $150,500
52549 Cincinnati Appanoose County IA 547 $60,179 $113,400
52569 Melrose Monroe County IA 541 $48,333 $71,300
50141 Laurel Marshall County IA 537 $75,625 $139,000
50154 McCallsburg Story County IA 532 $73,807 $173,500
50538 Rinard Calhoun County IA 523 $59,250 $70,900
50146 Linden Dallas County IA 519 $71,458 $264,700
50026 Bagley Guthrie County IA 518 $77,875 $102,300
50120 Haverhill Marshall County IA 503 $140,313 $177,700
50065 Davis City Decatur County IA 500 $51,111 $75,800
50264 Weldon Clarke County IA 496 $61,250 —
50277 Yale Guthrie County IA 496 $106,324 $85,500
50007 Alleman Polk County IA 490 $130,000 $294,300
52543 — Mahaska County IA 486 $80,145 $107,300
52574 Mystic Appanoose County IA 484 $60,781 $79,600
50217 Paton Greene County IA 474 $63,417 $151,400
51453 Lohrville Calhoun County IA 472 $66,250 $55,700
50524 Clare Webster County IA 471 $89,063 $200,000
50539 Fenton Kossuth County IA 470 $64,271 $71,100
50234 Rhodes Marshall County IA 463 $85,000 $162,500
50206 New Providence Hardin County IA 460 $105,526 $115,900
50451 Lakota Kossuth County IA 455 $72,500 $53,400
50039 Bouton Dallas County IA 440 $84,531 —
50235 Rippey Greene County IA 438 $96,875 $192,900
50672 Steamboat Rock Hardin County IA 438 $64,063 $127,800
51543 Kimballton Audubon County IA 435 $55,625 $145,800
50108 Grand River Decatur County IA 432 $33,594 $46,300
50599 Woolstock Wright County IA 423 $95,000 $200,600
52534 Beacon Mahaska County IA 423 $57,375 $73,900
50132 Kamrar Hamilton County IA 404 $81,140 $120,300
50420 Alexander Franklin County IA 404 $76,169 $77,500
50103 Garden Grove Decatur County IA 398 $62,500 $90,000
50034 Blairsburg Hamilton County IA 397 $73,750 $113,300
50148 Liscomb Marshall County IA 396 $80,862 $96,400
50242 Searsboro Poweshiek County IA 394 $70,833 $233,300
52583 Promise City Wayne County IA 391 $59,231 $104,200
51463 Templeton Carroll County IA 385 $70,000 $165,000
50067 Decatur City Decatur County IA 384 $45,000 $112,100
50566 Moorland Webster County IA 382 $78,438 $171,100
50518 Barnum Webster County IA 366 $84,830 $144,200
50591 Thor Humboldt County IA 366 $56,960 $169,600
50546 Havelock Pocahontas County IA 364 $71,250 —
50577 Renwick Humboldt County IA 361 $59,375 $100,700
50147 Lineville Wayne County IA 355 $48,571 $58,100
50119 Harvey Marion County IA 352 $50,833 $98,900
50243 Sheldahl Polk County IA 348 $67,500 $175,000
51440 Dedham Carroll County IA 335 $65,625 $156,300
52232 Hartwick Poweshiek County IA 335 $95,313 $234,800
50128 Jamaica Guthrie County IA 331 $50,179 $106,300
52221 Guernsey Poweshiek County IA 328 $84,250 $226,700
50836 Blockton Taylor County IA 322 $81,328 $118,800
50559 Lone Rock Kossuth County IA 321 $52,708 —
50586 Somers Calhoun County IA 320 $54,167 $108,300
50222 East Peru Madison County IA 314 $105,045 $233,800
50837 Bridgewater Adair County IA 311 $64,318 $107,500
51444 Halbur Carroll County IA 307 $83,333 $148,400
50633 Geneva Franklin County IA 306 $68,708 $72,500
50470 Rowan Wright County IA 305 $70,341 $67,800
50218 Patterson Madison County IA 293 $71,786 $106,600
50068 Derby Lucas County IA 267 $51,528 $118,300
50057 — Marion County IA 261 — $213,100
50571 Palmer Pocahontas County IA 260 $70,893 $52,300
50861 Shannon City Union County IA 260 $90,139 $90,000
50431 Coulter Franklin County IA 251 $58,125 $82,000
50848 Gravity Taylor County IA 251 $54,500 $73,100
50223 Pilot Mound Boone County IA 248 $41,705 $86,300
50051 Clemons Marshall County IA 245 $58,043 —
50594 Vincent Webster County IA 240 $65,962 $183,300
50254 Thayer Union County IA 238 — $168,800
52581 Plano Appanoose County IA 229 $53,631 $163,100
50038 West Des Moines Dallas County IA 228 $79,479 —
50042 Brayton Audubon County IA 228 $50,500 $117,000
50272 Williamson Lucas County IA 228 $53,438 $47,500
50262 Van Wert Decatur County IA 225 $41,806 $77,400
50252 Swan Marion County IA 221 $104,375 $364,300
50074 Sun Valley Lake Ringgold County IA 218 $103,750 $435,300
50066 Dawson Dallas County IA 208 $67,000 $206,500
50570 Ottosen Humboldt County IA 200 $70,000 $114,300
50863 Tingley Ringgold County IA 191 $67,083 $90,800
51452 Lidderdale Carroll County IA 191 $60,000 $119,700
50116 Marysville Marion County IA 185 — $152,800

Frequently asked questions

What is DMA 679?

DES MOINES - AMES (DMA 679) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IA, covering about 1,226,291 combined ZIP-area residents across 348 codes.

How many ZIP codes are in the DES MOINES - AMES DMA?

US5 currently lists 348 indexable ZIP codes for DMA 679 (DES MOINES - AMES). Counts can change as geography publishes update.

What is the average income in the DES MOINES - AMES market?

The average of ZIP median household incomes in DES MOINES - AMES is about $73,581 (about even with the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 679?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the DES MOINES - AMES DMA?

Larger population clusters on US5 for DES MOINES - AMES include Des Moines, IA, West Des Moines, IA, Ankeny, IA, Ames, IA, and Urbandale, IA. Open linked ZIP pages for neighborhood-level demographics.