DMA code
529
LOUISVILLE · DMA 529
Explore ZIP codes in the LOUISVILLE TV market — covering IN, KY — 240 ZIP codes — 1,879,301 residents. Population, income, and housing at a glance.
ZIP codes
240
Population
1,879,301
States
IN, KY
Median household income (avg.)
$69,123
Average home value
$204,489
Where is the LOUISVILLE market?
LOUISVILLE (DMA 529) groups 240 indexable ZIP codes on US5 across IN and KY, with a combined ZIP-area population of about 1,879,301.
Larger population clusters inside this TV market include Louisville/Jefferson County metro government (balance), KY, Louisville, KY, Elizabethtown, KY, New Albany, IN, and Jeffersonville, IN. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 42701 (about 53,240 residents).
Income and housing in LOUISVILLE
Across ZIPs with income data in LOUISVILLE, the average median household income is about $69,123 — about 8% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $204,489.
On this page’s income ranking, ZIP 40025 is near the top at about $250,001.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 529 for LOUISVILLE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this LOUISVILLE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in LOUISVILLE
Frequently asked questions
What is DMA 529?
LOUISVILLE (DMA 529) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IN and KY, covering about 1,879,301 combined ZIP-area residents across 240 codes.
How many ZIP codes are in the LOUISVILLE DMA?
US5 currently lists 240 indexable ZIP codes for DMA 529 (LOUISVILLE). Counts can change as geography publishes update.
What is the average income in the LOUISVILLE market?
The average of ZIP median household incomes in LOUISVILLE is about $69,123 (about 8% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 529?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the LOUISVILLE DMA?
Larger population clusters on US5 for LOUISVILLE include Louisville/Jefferson County metro government (balance), KY, Louisville, KY, Elizabethtown, KY, New Albany, IN, and Jeffersonville, IN. Open linked ZIP pages for neighborhood-level demographics.