ZIP 96761 — Economy & Jobs

Source: U.S. Census Bureau ACS 2019–2023 5-Year Estimates. Page data updated 2026-08-02.

Middle ClassLow Snow Area

Income, employment, industries, and economic trends

Income & Economy in Lahaina CDP, HI (96761)

Median Income

$94,229

*Adjusted for inflation (2023 dollars)

IRS Net Migration

+1,056

Wealth inflow

Population

21,766

Unemployment

6.6%

2.9pp above US avg

IRS migration statistics show a net inflow of about 1,056 for ZIP 96761 (Lahaina CDP, HI) on US5’s published series — a signal of people/tax filers moving in relative to those leaving. Inflows often track job growth, housing demand, or lifestyle migration; treat the figure as a directional indicator rather than a precise headcount.

Economic Indicators

Unemployment

6.6%+78% vs US avg

Self-Employed

1.1%-82% vs US avg

SNAP Benefits

9.7%-17% vs US avg

983

Establishments

15,292

Employees

~16 per establishment — small businesses dominate

Food services

Top Industry

Economic Distributions

Census ACS 5-Year (P0): occupation, industry, household income brackets.

Occupation

Industry

Agriculture, forestry, mining0.6%
Construction4.7%
Manufacturing2.5%
Wholesale trade0.7%
Retail trade9.7%
Transportation, utilities4.0%
Information2.0%
Finance, insurance, real estate8.1%
Professional, scientific, management10.5%
Education, health care, social12.5%
Arts, entertainment, food services37.2%
Other services4.6%
Public administration3.0%

Household Income

Historical Trends in 96761 (2020–Present)

Since 2020, population declined 5.8%, median income fell 6.0% (inflation-adjusted), home values decreased 0.5%.

Median Income

$94,229

+25% vs US avg

Unemployment Rate