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Wisconsin Rapids city, WI

ZIP Code 54495 — Wisconsin Rapids city, WI Demographics & Data

Source: U.S. Census Bureau ACS 2019–2023 5-Year Estimates. Page data updated 2026-08-02.

Working ClassLow Snow Area

Map, Quick Facts & Location

Quick Facts

Local time
Population
7,857
Median Income
$49,476
-34% vs US avg
Home Value
$117,900
-66% vs US avg
Median Rent
$619
-47% vs US avg
Median Age
36.6 yrs
-6% vs US avg
Area Code
Congress
Top Ancestry
GermanPolishEnglish
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Location
Coordinates
44.3782, -89.9641
Elevation
1,019 ft
Land Area
107.5 sq mi
Water Area
6.1 sq mi (5% water)

At a glance

Population
7,857
Density
N/A
Median income
$49,476
-34% vs US avg
Home value
$117,900
-66% vs US avg
Median rent
$619
-47% vs US avg
Timezone

Overview of ZIP Code 54495

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What to know about ZIP 54495

ZIP code 54495 covers Wisconsin Rapids, WI in Wood County with a population of about 7,857.

At a glance, the area shows median age of 36.6 versus a U.S. median of about 38.9.

It sits in telephone area codes 534, 715; U.S. House district WI-3; the WAUSAU - RHINELANDER media market.

Income and economy in Wisconsin Rapids, WI

Median household income in ZIP 54495 is about $49,476 — about 34% below the U.S. median ($75,149).

On socioeconomic markers, US5 shows a poverty rate of 22.1%; unemployment rate near 8.0%; 12.4% of adults with a bachelor’s degree or higher (about 21.3 points below the national share (33.7%)).

Labor and commute patterns include leading industry context around Manufacturing, Healthcare, and Retail trade; about 6.0% of workers reporting work-from-home (about 9.2 points below the U.S. share (15.2%)); a mean commute of about 180.0 minutes (U.S. average near 26.8).

Housing and affordability in ZIP 54495

Median home value is about $117,900 — about 66% below the U.S. median home value ($348,079).

Housing tenure and rents show median gross rent around $619 (about 47% below the U.S. median rent ($1,163)), and owner-occupancy near 56.1% (about 9.3 points below the national owner-occupancy rate (65.4%)).

To comfortably buy a median-priced home in ZIP 54495 in Wisconsin Rapids, WI, a household would need roughly $32,000 in annual income under a 20% down, 30-year loan at 6.8% (illustrative), keeping housing costs near 28% of income. Estimated monthly PITI is about $757. That sits below the local median household income ($49,476), suggesting the typical household income is closer to a workable buy-in level under these assumptions. Rates, taxes, insurance, and HOA fees vary — treat this as a planning estimate, not a lender quote.

Climate risk and migration signals

FEMA’s National Risk Index rates natural-hazard risk for Wisconsin Rapids city, WI as Relatively Low (composite score 75.9), which is elevated versus much of the country. The strongest component scores on US5 are flood (77.7) and wildfire (48.2). These scores are county-linked NRI values published for planning context — all ZIP codes in the same county share the same composite score on US5. Useful when comparing insurance and disaster exposure across areas, not a substitute for a parcel-level flood or fire determination.

Climate normals for Wisconsin Rapids city, WI show little to no average snow and around 31.3 inches of annual precipitation.

IRS migration statistics show a net inflow of about 458 for ZIP 54495 (Wisconsin Rapids city, WI) on US5’s published series — a signal of people/tax filers moving in relative to those leaving. Inflows often track job growth, housing demand, or lifestyle migration; treat the figure as a directional indicator rather than a precise headcount.

Nearby (from this ZIP)

Airport CWA (31.1 miles (50.1 km)) · Mid-State Technical College (8.9 miles (14.4 km)) · Ice Age National Scenic Trail (33.5 miles (53.8 km)) · VA: Wisconsin Rapids Clinic (7.2 miles (11.7 km))

Full lists and map pins are in the Infrastructure section below.