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Gulf Shores city, AL

ZIP 36542 — Economy & Jobs

Source: U.S. Census Bureau ACS 2019–2023 5-Year Estimates. Page data updated 2026-08-02.

Middle ClassLow Snow AreaRemote Work Hub

Income, employment, industries, and economic trends

Income & Economy in Gulf Shores city, AL (36542)

Median Income
$74,861

*Adjusted for inflation (2023 dollars)

IRS Net Migration
+552
Wealth inflow
Population
17,335
Unemployment
2.4%
1.3pp below US avg

IRS migration statistics show a net inflow of about 552 for ZIP 36542 (Gulf Shores city, AL) on US5’s published series — a signal of people/tax filers moving in relative to those leaving. Inflows often track job growth, housing demand, or lifestyle migration; treat the figure as a directional indicator rather than a precise headcount.

Economic Indicators
Unemployment
2.4%-35% vs US avg
x
Self-Employed
2.7%-55% vs US avg
x
SNAP Benefits
4.8%-59% vs US avg
x
688
Establishments
7,128
Employees

~10 per establishment — small businesses dominate

Retail trade
Top Industry
Economic Distributions

Census ACS 5-Year (P0): occupation, industry, household income brackets.

Occupation

Industry

  • Agriculture, forestry, mining0.3%
  • Construction7.4%
  • Manufacturing5.3%
  • Wholesale trade0.6%
  • Retail trade14.4%
  • Transportation, utilities4.9%
  • Information3.4%
  • Finance, insurance, real estate10.1%
  • Professional, scientific, management10.8%
  • Education, health care, social14.5%
  • Arts, entertainment, food services19.9%
  • Other services4.6%
  • Public administration3.7%

Household Income

Economy & Jobs key statistics

Income & Jobs statistics
Income & Jobs
Median household income$74,861
Unemployment2.4%
Establishments688
Employees7,128