DMA code
718
JACKSON, MS · DMA 718
Explore ZIP codes in the JACKSON, MS TV market — covering MS — 149 ZIP codes — 963,653 residents. Population, income, and housing at a glance.
ZIP codes
149
Population
963,653
States
MS
Median household income (avg.)
$49,868
Average home value
$129,779
Where is the JACKSON, MS market?
JACKSON, MS (DMA 718) groups 149 indexable ZIP codes on US5 across MS, with a combined ZIP-area population of about 963,653.
Larger population clusters inside this TV market include Jackson, MS, Flowood, MS, Madison, MS, Vicksburg, MS, and Brandon, MS. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 39110 (about 47,717 residents).
Income and housing in JACKSON, MS
Across ZIPs with income data in JACKSON, MS, the average median household income is about $49,868 — about 34% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $129,779.
On this page’s income ranking, ZIP 39130 is near the top at about $129,485.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 718 for JACKSON, MS.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this JACKSON, MS page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in JACKSON, MS
Frequently asked questions
What is DMA 718?
JACKSON, MS (DMA 718) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MS, covering about 963,653 combined ZIP-area residents across 149 codes.
How many ZIP codes are in the JACKSON, MS DMA?
US5 currently lists 149 indexable ZIP codes for DMA 718 (JACKSON, MS). Counts can change as geography publishes update.
What is the average income in the JACKSON, MS market?
The average of ZIP median household incomes in JACKSON, MS is about $49,868 (about 34% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 718?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the JACKSON, MS DMA?
Larger population clusters on US5 for JACKSON, MS include Jackson, MS, Flowood, MS, Madison, MS, Vicksburg, MS, and Brandon, MS. Open linked ZIP pages for neighborhood-level demographics.