DMA code
687
MINOT - BISMARCK - DICKINSON · DMA 687
Explore ZIP codes in the MINOT - BISMARCK - DICKINSON TV market — covering MT, ND, SD — 237 ZIP codes — 447,820 residents. Population, income, and housing at a glance.
ZIP codes
237
Population
447,820
States
MT, ND, SD
Median household income (avg.)
$78,544
Average home value
$181,277
Where is the MINOT - BISMARCK - DICKINSON market?
MINOT - BISMARCK - DICKINSON (DMA 687) groups 237 indexable ZIP codes on US5 across MT, ND, and SD, with a combined ZIP-area population of about 447,820.
Larger population clusters inside this TV market include Bismarck, ND, Minot, ND, Williston, ND, Dickinson, ND, and Mandan, ND. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 58503 (about 37,081 residents).
Income and housing in MINOT - BISMARCK - DICKINSON
Across ZIPs with income data in MINOT - BISMARCK - DICKINSON, the average median household income is about $78,544 — about 5% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $181,277.
On this page’s income ranking, ZIP 59211 is near the top at about $160,833.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 687 for MINOT - BISMARCK - DICKINSON.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this MINOT - BISMARCK - DICKINSON page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in MINOT - BISMARCK - DICKINSON
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 58503 | Bismarck | Burleigh County | ND | 37,081 | $105,108 | $383,300 |
| 58801 | Williston | Williams County | ND | 33,969 | $90,119 | $279,800 |
| 58701 | Minot | Ward County | ND | 32,868 | $75,329 | $270,200 |
| 58504 | Bismarck | Burleigh County | ND | 30,159 | $78,671 | $282,100 |
| 58601 | Dickinson | Stark County | ND | 29,680 | $81,008 | $269,200 |
| 58554 | Mandan | Morton County | ND | 29,175 | $82,168 | $266,900 |
| 58501 | Bismarck | Burleigh County | ND | 28,571 | $69,796 | $276,000 |
| 58703 | Minot | Ward County | ND | 22,604 | $82,926 | $254,800 |
| 58854 | Watford City | McKenzie County | ND | 9,345 | $88,234 | $387,700 |
| 59270 | Sidney | Richland County | MT | 8,844 | $68,031 | $260,600 |
| 58316 | Shell Valley | Rolette County | ND | 5,902 | $54,611 | $82,300 |
| 59201 | Wolf Point | Roosevelt County | MT | 5,345 | $47,361 | $131,800 |
| 58802 | — | — | — | 5,314 | $87,115 | $240,900 |
| 58704 | Minot AFB | Ward County | ND | 4,601 | $65,571 | — |
| 58763 | New Town | Mountrail County | ND | 4,229 | $64,743 | $219,500 |
| 58602 | — | — | — | 3,877 | $68,814 | $214,600 |
| 58318 | Bottineau | Bottineau County | ND | 3,843 | $84,150 | $218,000 |
| 58502 | — | — | — | 3,522 | $47,580 | $229,700 |
| 58506 | — | — | — | 3,522 | $47,580 | $229,700 |
| 58507 | — | — | — | 3,522 | $47,580 | $229,700 |
| 58545 | Hazen | Mercer County | ND | 3,278 | $73,229 | $208,400 |
| 58523 | Beulah | Mercer County | ND | 3,277 | $85,600 | $199,900 |
| 58368 | Rugby | Pierce County | ND | 3,205 | $56,209 | $151,200 |
| 58702 | — | — | — | 3,023 | $33,500 | $186,300 |
| 59255 | Poplar | Roosevelt County | MT | 2,994 | $41,089 | $79,900 |
| 58540 | Garrison | McLean County | ND | 2,986 | $75,625 | $257,800 |
| 58329 | East Dunseith | Rolette County | ND | 2,779 | $51,283 | $84,800 |
| 58784 | Stanley | Mountrail County | ND | 2,728 | $107,321 | $253,200 |
| 58341 | Harvey | Wells County | ND | 2,642 | $62,375 | $131,700 |
| 58538 | Cannon Ball | Sioux County | ND | 2,179 | $39,545 | $82,400 |
| 59313 | Baker | Fallon County | MT | 2,147 | $72,452 | $225,500 |
| 58852 | Tioga | Williams County | ND | 2,064 | $67,143 | $207,200 |
| 57642 | Kenel | Corson County | SD | 1,949 | $56,528 | $78,500 |
| 58623 | Bowman | Bowman County | ND | 1,918 | $72,188 | $183,400 |
| 58577 | Washburn | McLean County | ND | 1,908 | $77,778 | $248,900 |
| 59221 | Fairview | Richland County | MT | 1,878 | $65,625 | $235,100 |
| 58563 | New Salem | Morton County | ND | 1,850 | $76,250 | $193,100 |
| 59254 | Plentywood | Sheridan County | MT | 1,845 | $62,115 | $147,100 |
| 58785 | Surrey | Ward County | ND | 1,729 | $104,750 | $306,400 |
| 58639 | Hettinger | Adams County | ND | 1,715 | $54,946 | $116,900 |
| 58622 | Belfield | Billings County | ND | 1,650 | $77,778 | $218,300 |
| 58746 | Kenmare | Ward County | ND | 1,583 | $71,563 | $148,300 |
| 58790 | Velva | McHenry County | ND | 1,500 | $81,563 | $232,500 |
| 58367 | Rolla | Rolette County | ND | 1,485 | $55,313 | $150,200 |
| 58552 | Linton | Emmons County | ND | 1,460 | $64,352 | $106,100 |
| 58770 | Parshall | Mountrail County | ND | 1,437 | $66,167 | $181,000 |
| 58722 | Burlington | Ward County | ND | 1,410 | $80,982 | $241,400 |
| 58730 | Crosby | Divide County | ND | 1,369 | $81,711 | $153,300 |
| 58640 | Killdeer | Dunn County | ND | 1,324 | $99,071 | $286,300 |
| 58652 | Richardton | Stark County | ND | 1,224 | $79,545 | $196,700 |
| 58495 | Wishek | McIntosh County | ND | 1,203 | $71,548 | $104,700 |
| 58621 | Beach | Golden Valley County | ND | 1,203 | $75,313 | $120,800 |
| 59263 | Scobey | Daniels County | MT | 1,190 | $53,438 | $184,400 |
| 59353 | Wibaux | Wibaux County | MT | 1,164 | $65,250 | $93,500 |
| 58718 | Berthold | Ward County | ND | 1,137 | $86,667 | $217,200 |
| 58757 | Mandaree | Dunn County | ND | 1,130 | $99,432 | $171,300 |
| 58647 | New England | Slope County | ND | 1,120 | $72,500 | $183,300 |
| 58849 | Ray | Williams County | ND | 1,119 | $73,382 | $239,100 |
| 58646 | Mott | Hettinger County | ND | 1,107 | $54,821 | $86,300 |
| 58831 | Alexander | McKenzie County | ND | 1,100 | $133,750 | $384,100 |
| 58530 | Center | Oliver County | ND | 1,090 | $89,375 | $186,900 |
| 58773 | Powers Lake | Burke County | ND | 1,035 | $95,833 | $254,600 |
| 58561 | Napoleon | Logan County | ND | 1,030 | $57,500 | $98,200 |
| 59215 | Circle | McCone County | MT | 1,025 | $84,808 | $197,500 |
| 58369 | St. John | Rolette County | ND | 1,012 | $85,066 | $116,700 |
| 58576 | Underwood | McLean County | ND | 1,005 | $89,868 | $197,900 |
| 58835 | Arnegard | McKenzie County | ND | 1,003 | $134,595 | $423,600 |
| 58413 | Ashley | McIntosh County | ND | 975 | $47,946 | $67,500 |
| 58579 | Wilton | Burleigh County | ND | 970 | $90,500 | $279,200 |
| 59218 | Culbertson | Roosevelt County | MT | 952 | $95,368 | $256,600 |
| 58638 | Hebron | Morton County | ND | 949 | $60,341 | $111,700 |
| 58631 | Glen Ullin | Morton County | ND | 948 | $55,455 | $122,700 |
| 58636 | Halliday | Dunn County | ND | 939 | $62,500 | $121,100 |
| 58533 | Elgin | Grant County | ND | 911 | $38,500 | $110,300 |
| 58575 | Turtle Lake | McLean County | ND | 904 | $78,618 | $170,400 |
| 58482 | Steele | Kidder County | ND | 892 | $61,705 | $168,800 |
| 58761 | Mohall | Renville County | ND | 852 | $64,803 | $152,700 |
| 58571 | Stanton | Mercer County | ND | 839 | $55,694 | $119,300 |
| 59213 | Brockton | Roosevelt County | MT | 829 | $56,875 | $74,100 |
| 58558 | Menoken | Burleigh County | ND | 803 | $101,815 | $339,100 |
| 58788 | Towner | McHenry County | ND | 803 | $80,278 | $125,900 |
| 58843 | Epping | Williams County | ND | 799 | $130,347 | $296,400 |
| 58366 | Rolette | Rolette County | ND | 793 | $89,583 | $141,900 |
| 58528 | Cannon Ball | Sioux County | ND | 754 | $23,750 | $111,100 |
| 58740 | Glenburn | Renville County | ND | 744 | $92,981 | $207,400 |
| 58573 | Strasburg | Emmons County | ND | 736 | $65,000 | $98,300 |
| 58653 | Gascoyne | Bowman County | ND | 709 | $89,063 | $159,200 |
| 58521 | — | Burleigh County | ND | 708 | $133,400 | $432,700 |
| 58759 | Max | McLean County | ND | 705 | $88,409 | $177,200 |
| 58781 | Sawyer | Ward County | ND | 691 | $103,750 | $263,200 |
| 58438 | Fessenden | Wells County | ND | 688 | $66,172 | $78,800 |
| 58741 | Granville | McHenry County | ND | 668 | $109,375 | $123,800 |
| 58529 | Carson | Grant County | ND | 656 | $56,875 | $78,000 |
| 59226 | Froid | Roosevelt County | MT | 655 | $64,211 | $177,500 |
| 58655 | South Heart | Stark County | ND | 644 | $136,771 | $303,700 |
| 58750 | Lansford | Bottineau County | ND | 609 | $70,000 | $217,900 |
| 59262 | Savage | Richland County | MT | 595 | $69,063 | $272,900 |
| 58771 | Plaza | Mountrail County | ND | 589 | $88,088 | $165,100 |
| 58463 | McClusky | Sheridan County | ND | 570 | $70,250 | $82,900 |
| 59275 | Westby | Sheridan County | MT | 567 | $68,594 | $80,400 |
Frequently asked questions
What is DMA 687?
MINOT - BISMARCK - DICKINSON (DMA 687) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MT, ND, and SD, covering about 447,820 combined ZIP-area residents across 237 codes.
How many ZIP codes are in the MINOT - BISMARCK - DICKINSON DMA?
US5 currently lists 237 indexable ZIP codes for DMA 687 (MINOT - BISMARCK - DICKINSON). Counts can change as geography publishes update.
What is the average income in the MINOT - BISMARCK - DICKINSON market?
The average of ZIP median household incomes in MINOT - BISMARCK - DICKINSON is about $78,544 (about 5% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 687?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the MINOT - BISMARCK - DICKINSON DMA?
Larger population clusters on US5 for MINOT - BISMARCK - DICKINSON include Bismarck, ND, Minot, ND, Williston, ND, Dickinson, ND, and Mandan, ND. Open linked ZIP pages for neighborhood-level demographics.