DMA code
678
WICHITA - HUTCHINSON PLUS · DMA 678
Explore ZIP codes in the WICHITA - HUTCHINSON PLUS TV market — covering KS, NE — 372 ZIP codes — 1,222,318 residents. Population, income, and housing at a glance.
ZIP codes
372
Population
1,222,318
States
KS, NE
Median household income (avg.)
$67,626
Average home value
$132,365
Where is the WICHITA - HUTCHINSON PLUS market?
WICHITA - HUTCHINSON PLUS (DMA 678) groups 372 indexable ZIP codes on US5 across KS and NE, with a combined ZIP-area population of about 1,222,318.
Larger population clusters inside this TV market include Wichita, KS, Salina, KS, Hutchinson, KS, Garden City, KS, and Dodge City, KS. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 67401 (about 50,272 residents).
Income and housing in WICHITA - HUTCHINSON PLUS
Across ZIPs with income data in WICHITA - HUTCHINSON PLUS, the average median household income is about $67,626 — about 10% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $132,365.
On this page’s income ranking, ZIP 67228 is near the top at about $155,365.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 678 for WICHITA - HUTCHINSON PLUS.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this WICHITA - HUTCHINSON PLUS page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in WICHITA - HUTCHINSON PLUS
Frequently asked questions
What is DMA 678?
WICHITA - HUTCHINSON PLUS (DMA 678) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in KS and NE, covering about 1,222,318 combined ZIP-area residents across 372 codes.
How many ZIP codes are in the WICHITA - HUTCHINSON PLUS DMA?
US5 currently lists 372 indexable ZIP codes for DMA 678 (WICHITA - HUTCHINSON PLUS). Counts can change as geography publishes update.
What is the average income in the WICHITA - HUTCHINSON PLUS market?
The average of ZIP median household incomes in WICHITA - HUTCHINSON PLUS is about $67,626 (about 10% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 678?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the WICHITA - HUTCHINSON PLUS DMA?
Larger population clusters on US5 for WICHITA - HUTCHINSON PLUS include Wichita, KS, Salina, KS, Hutchinson, KS, Garden City, KS, and Dodge City, KS. Open linked ZIP pages for neighborhood-level demographics.