DMA code
651
LUBBOCK · DMA 651
Explore ZIP codes in the LUBBOCK TV market — covering TX — 92 ZIP codes — 498,585 residents. Population, income, and housing at a glance.
ZIP codes
92
Population
498,585
States
TX
Median household income (avg.)
$62,752
Average home value
$123,501
Where is the LUBBOCK market?
LUBBOCK (DMA 651) groups 92 indexable ZIP codes on US5 across TX, with a combined ZIP-area population of about 498,585.
Larger population clusters inside this TV market include Lubbock, TX, Plainview, TX, Seminole, TX, Levelland, TX, and Lamesa, TX. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 79424 (about 52,336 residents).
Income and housing in LUBBOCK
Across ZIPs with income data in LUBBOCK, the average median household income is about $62,752 — about 16% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $123,501.
On this page’s income ranking, ZIP 79353 is near the top at about $116,250.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 651 for LUBBOCK.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this LUBBOCK page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in LUBBOCK
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 79424 | Lubbock | Lubbock County | TX | 52,336 | $94,703 | $279,600 |
| 79423 | Lubbock | Lubbock County | TX | 44,357 | $82,906 | $222,500 |
| 79416 | Lubbock | Lubbock County | TX | 36,461 | $65,200 | $196,900 |
| 79072 | Plainview | Hale County | TX | 25,596 | $50,766 | $106,400 |
| 79413 | Lubbock | Lubbock County | TX | 23,464 | $67,062 | $195,900 |
| 79407 | Lubbock | Hockley County | TX | 22,467 | $64,778 | $200,700 |
| 79414 | Lubbock | Lubbock County | TX | 17,471 | $49,637 | $150,500 |
| 79360 | Seminole | Gaines County | TX | 17,284 | $85,360 | $199,100 |
| 79415 | Lubbock | Lubbock County | TX | 16,765 | $37,101 | $94,000 |
| 79403 | Lubbock | Lubbock County | TX | 15,941 | $45,343 | $83,100 |
| 79412 | Lubbock | Lubbock County | TX | 15,275 | $47,306 | $117,200 |
| 79336 | Levelland | Hockley County | TX | 15,265 | $52,724 | $124,900 |
| 79331 | Lamesa | Dawson County | TX | 11,751 | $56,179 | $90,300 |
| 79410 | Lubbock | Lubbock County | TX | 10,425 | $48,350 | $211,300 |
| 79382 | Wolfforth | Lubbock County | TX | 10,300 | $80,625 | $245,100 |
| 79316 | Brownfield | Terry County | TX | 9,907 | $43,865 | $110,700 |
| 79404 | Lubbock | Lubbock County | TX | 8,686 | $48,642 | $86,300 |
| 79401 | Lubbock | Lubbock County | TX | 8,641 | $27,255 | $101,500 |
| 79406 | Lubbock | Lubbock County | TX | 7,738 | — | — |
| 79347 | Muleshoe | Bailey County | TX | 7,264 | $71,025 | $104,900 |
| 79364 | Slaton | Lubbock County | TX | 7,135 | $55,221 | $89,200 |
| 79323 | Denver City | Gaines County | TX | 7,115 | $82,253 | $190,800 |
| 79339 | Littlefield | Lamb County | TX | 6,707 | $57,035 | $76,500 |
| 79411 | Lubbock | Lubbock County | TX | 6,380 | $44,866 | $85,000 |
| 79363 | Shallowater | Lubbock County | TX | 5,831 | $93,320 | $201,200 |
| 79356 | Post | Garza County | TX | 5,362 | $48,466 | $83,100 |
| 79499 | — | — | — | 4,270 | $49,743 | $172,600 |
| 79453 | — | — | — | 3,959 | $102,442 | $261,000 |
| 79464 | — | — | — | 3,888 | $67,895 | $206,900 |
| 79329 | Idalou | Lubbock County | TX | 3,549 | $74,150 | $194,500 |
| 79311 | Abernathy | Hale County | TX | 3,533 | $69,250 | $150,400 |
| 79359 | Seagraves | Gaines County | TX | 3,465 | $52,485 | $92,700 |
| 79409 | — | — | — | 3,390 | — | — |
| 79235 | Floydada | Floyd County | TX | 3,111 | $53,085 | $105,000 |
| 79452 | — | — | — | 3,080 | $33,920 | $76,400 |
| 79373 | Tahoka | Lynn County | TX | 3,021 | $56,182 | $121,300 |
| 79490 | — | — | — | 2,995 | $46,069 | $161,800 |
| 79493 | — | — | — | 2,649 | $58,728 | $216,700 |
| 79041 | Hale Center | Hale County | TX | 2,511 | $58,305 | $101,300 |
| 79408 | — | — | — | 2,443 | $66,925 | $86,800 |
| 79064 | Olton | Lamb County | TX | 2,191 | $57,841 | $81,300 |
| 79221 | — | — | — | 2,114 | $60,222 | $99,600 |
| 79241 | Lockney | Floyd County | TX | 2,088 | $60,101 | $98,800 |
| 79322 | Crosbyton | Crosby County | TX | 1,945 | $48,750 | $67,300 |
| 79357 | Ralls | Crosby County | TX | 1,883 | $56,875 | $69,500 |
| 79346 | Morton | Cochran County | TX | 1,788 | $41,767 | $57,500 |
| 79355 | Plains | Yoakum County | TX | 1,642 | $74,172 | $118,400 |
| 79313 | Anton | Hockley County | TX | 1,537 | $50,417 | $69,700 |
| 79372 | Sundown | Hockley County | TX | 1,472 | $70,000 | $96,600 |
| 79371 | Sudan | Bailey County | TX | 1,464 | $62,014 | $103,800 |
| 79358 | Ropesville | Hockley County | TX | 1,458 | $88,017 | $200,400 |
| 79381 | New Home | Lynn County | TX | 1,457 | $67,381 | $168,000 |
| 79343 | Lorenzo | Crosby County | TX | 1,309 | $67,596 | $123,200 |
| 79370 | Spur | Dickens County | TX | 1,217 | $50,313 | $67,200 |
| 79031 | Earth | Lamb County | TX | 1,213 | $46,384 | $93,300 |
| 79312 | Amherst | Lamb County | TX | 1,114 | $56,339 | $50,500 |
| 79250 | Petersburg | Hale County | TX | 1,089 | $44,042 | $72,600 |
| 79345 | Meadow | Terry County | TX | 1,085 | $66,583 | $69,300 |
| 79366 | Ransom Canyon | Lubbock County | TX | 1,081 | $111,458 | $311,600 |
| 79351 | O'Donnell | Dawson County | TX | 1,047 | $62,656 | $96,100 |
| 79244 | Matador | Motley County | TX | 777 | $78,125 | $85,200 |
| 79379 | Whiteface | Cochran County | TX | 680 | $49,167 | $75,500 |
| 79367 | Smyer | Hockley County | TX | 602 | $53,143 | $66,600 |
| 79528 | Jayton | Kent County | TX | 568 | $72,165 | $101,600 |
| 79738 | Gail | Borden County | TX | 426 | $54,250 | $85,800 |
| 79082 | Springlake | Lamb County | TX | 401 | $61,250 | $53,600 |
| 79256 | Roaring Springs | Motley County | TX | 342 | $37,917 | $49,400 |
| 79378 | Wellman | Terry County | TX | 306 | $111,250 | $143,500 |
| 79377 | Welch | Dawson County | TX | 294 | $55,833 | $128,800 |
| 79350 | New Deal | Lubbock County | TX | 291 | $70,417 | $45,000 |
| 79229 | Dickens | Dickens County | TX | 284 | $44,500 | $47,500 |
| 79342 | Loop | Gaines County | TX | 282 | $83,125 | $160,200 |
| 79220 | — | Dickens County | TX | 221 | $47,431 | $118,800 |
| 79032 | Edmonson | Hale County | TX | 220 | $75,577 | $92,800 |
| 79314 | Bledsoe | Cochran County | TX | 120 | — | $29,700 |
| 79234 | — | Motley County | TX | 119 | $80,583 | $213,300 |
| 79518 | Girard | Kent County | TX | 115 | $34,063 | $67,500 |
| 79330 | — | Garza County | TX | 113 | — | — |
| 79380 | Whitharral | Hockley County | TX | 89 | $68,125 | — |
| 79326 | — | Lamb County | TX | 71 | — | — |
| 79021 | — | Hale County | TX | 55 | $111,250 | — |
| 79383 | New Home | Lynn County | TX | 47 | — | — |
| 79369 | Spade | Lamb County | TX | 41 | — | — |
| 79324 | — | Bailey County | TX | 37 | — | — |
| 79353 | — | Hockley County | TX | 31 | $116,250 | — |
| 79231 | — | Floyd County | TX | 29 | — | — |
| 79243 | — | Dickens County | TX | 24 | $58,125 | $112,500 |
| 79376 | — | Yoakum County | TX | 10 | — | — |
| 79258 | — | Floyd County | TX | 8 | — | — |
| 79073 | — | Hale County | TX | — | — | — |
| 79344 | — | Bailey County | TX | — | — | — |
| 79430 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 651?
LUBBOCK (DMA 651) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in TX, covering about 498,585 combined ZIP-area residents across 92 codes.
How many ZIP codes are in the LUBBOCK DMA?
US5 currently lists 92 indexable ZIP codes for DMA 651 (LUBBOCK). Counts can change as geography publishes update.
What is the average income in the LUBBOCK market?
The average of ZIP median household incomes in LUBBOCK is about $62,752 (about 16% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 651?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the LUBBOCK DMA?
Larger population clusters on US5 for LUBBOCK include Lubbock, TX, Plainview, TX, Seminole, TX, Levelland, TX, and Lamesa, TX. Open linked ZIP pages for neighborhood-level demographics.