DMA code
631
OTTUMWA - KIRKSVILLE · DMA 631
Explore ZIP codes in the OTTUMWA - KIRKSVILLE TV market — covering IA, MO — 65 ZIP codes — 129,485 residents. Population, income, and housing at a glance.
ZIP codes
65
Population
129,485
States
IA, MO
Median household income (avg.)
$61,813
Average home value
$126,489
Where is the OTTUMWA - KIRKSVILLE market?
OTTUMWA - KIRKSVILLE (DMA 631) groups 65 indexable ZIP codes on US5 across IA and MO, with a combined ZIP-area population of about 129,485.
Larger population clusters inside this TV market include Ottumwa, IA, Kirksville, MO, Fairfield, IA, Macon, MO, and Bloomfield, IA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 52501 (about 30,341 residents).
Income and housing in OTTUMWA - KIRKSVILLE
Across ZIPs with income data in OTTUMWA - KIRKSVILLE, the average median household income is about $61,813 — about 18% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $126,489.
On this page’s income ranking, ZIP 63566 is near the top at about $94,231.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 631 for OTTUMWA - KIRKSVILLE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this OTTUMWA - KIRKSVILLE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in OTTUMWA - KIRKSVILLE
Frequently asked questions
What is DMA 631?
OTTUMWA - KIRKSVILLE (DMA 631) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IA and MO, covering about 129,485 combined ZIP-area residents across 65 codes.
How many ZIP codes are in the OTTUMWA - KIRKSVILLE DMA?
US5 currently lists 65 indexable ZIP codes for DMA 631 (OTTUMWA - KIRKSVILLE). Counts can change as geography publishes update.
What is the average income in the OTTUMWA - KIRKSVILLE market?
The average of ZIP median household incomes in OTTUMWA - KIRKSVILLE is about $61,813 (about 18% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 631?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the OTTUMWA - KIRKSVILLE DMA?
Larger population clusters on US5 for OTTUMWA - KIRKSVILLE include Ottumwa, IA, Kirksville, MO, Fairfield, IA, Macon, MO, and Bloomfield, IA. Open linked ZIP pages for neighborhood-level demographics.