DMA code
610
ROCKFORD · DMA 610
Explore ZIP codes in the ROCKFORD TV market — covering IL — 76 ZIP codes — 480,073 residents. Population, income, and housing at a glance.
ZIP codes
76
Population
480,073
States
IL
Median household income (avg.)
$72,463
Average home value
$161,435
Where is the ROCKFORD market?
ROCKFORD (DMA 610) groups 76 indexable ZIP codes on US5 across IL, with a combined ZIP-area population of about 480,073.
Larger population clusters inside this TV market include Rockford, IL, Belvidere, IL, Freeport, IL, Loves Park, IL, and Dixon, IL. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 61008 (about 33,697 residents).
Income and housing in ROCKFORD
Across ZIPs with income data in ROCKFORD, the average median household income is about $72,463 — about 4% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $161,435.
On this page’s income ranking, ZIP 61011 is near the top at about $136,172.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 610 for ROCKFORD.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this ROCKFORD page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in ROCKFORD
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 61008 | Belvidere | Boone County | IL | 33,697 | $75,833 | $185,200 |
| 61108 | Rockford | Winnebago County | IL | 30,202 | $63,046 | $128,300 |
| 61107 | Rockford | Winnebago County | IL | 29,473 | $75,492 | $165,200 |
| 61032 | Freeport | Stephenson County | IL | 29,072 | $54,179 | $106,800 |
| 61109 | Rockford | Winnebago County | IL | 26,714 | $61,702 | $124,900 |
| 61103 | Rockford | Winnebago County | IL | 23,238 | $47,390 | $114,800 |
| 61111 | Loves Park | Winnebago County | IL | 22,838 | $58,391 | $143,700 |
| 61021 | Dixon | Lee County | IL | 22,690 | $65,719 | $144,800 |
| 61115 | Machesney Park | Winnebago County | IL | 22,424 | $73,771 | $160,700 |
| 61073 | Roscoe | Winnebago County | IL | 20,008 | $104,534 | $228,900 |
| 61101 | Rockford | Winnebago County | IL | 19,671 | $45,260 | $89,800 |
| 61104 | Rockford | Winnebago County | IL | 17,584 | $32,161 | $83,700 |
| 61102 | Rockford | Winnebago County | IL | 16,620 | $42,506 | $95,300 |
| 61068 | Rochelle | Ogle County | IL | 15,076 | $69,840 | $164,900 |
| 61114 | Rockford | Winnebago County | IL | 15,026 | $83,472 | $196,000 |
| 61072 | Rockton | Winnebago County | IL | 11,342 | $102,604 | $225,100 |
| 61080 | South Beloit | Winnebago County | IL | 11,062 | $78,533 | $172,300 |
| 61065 | Poplar Grove | Boone County | IL | 10,927 | $104,216 | $208,400 |
| 61010 | Byron | Ogle County | IL | 7,494 | $89,907 | $218,300 |
| 61061 | Oregon | Ogle County | IL | 6,802 | $86,663 | $202,500 |
| 61088 | Winnebago | Winnebago County | IL | 5,992 | $94,286 | $193,000 |
| 61016 | Cherry Valley | Winnebago County | IL | 5,166 | $92,865 | $224,600 |
| 61063 | Pecatonica | Winnebago County | IL | 4,257 | $88,063 | $155,200 |
| 61064 | Polo | Ogle County | IL | 3,891 | $71,296 | $160,700 |
| 61048 | Lena | Stephenson County | IL | 3,848 | $87,604 | $170,800 |
| 61054 | Mount Morris | Ogle County | IL | 3,617 | $43,852 | $118,500 |
| 61310 | Amboy | Lee County | IL | 3,532 | $75,417 | $173,700 |
| 61019 | Lake Summerset | Stephenson County | IL | 3,341 | $100,066 | $226,400 |
| 61020 | Davis Junction | Ogle County | IL | 3,197 | $96,058 | $194,800 |
| 61084 | Stillman Valley | Ogle County | IL | 3,166 | $93,264 | $204,400 |
| 61011 | Loves Park | Boone County | IL | 2,743 | $136,172 | $285,900 |
| 61130 | — | — | — | 2,739 | $50,543 | $98,500 |
| 61131 | — | — | — | 2,739 | $50,543 | $98,500 |
| 61132 | — | — | — | 2,739 | $50,543 | $98,500 |
| 61012 | Capron | Boone County | IL | 2,322 | $98,750 | $168,800 |
| 61024 | Durand | Winnebago County | IL | 2,264 | $73,152 | $153,800 |
| 61030 | Forreston | Ogle County | IL | 1,911 | $69,375 | $148,100 |
| 61062 | Pearl City | Stephenson County | IL | 1,881 | $78,929 | $176,100 |
| 61125 | — | — | — | 1,870 | $48,462 | $99,200 |
| 61126 | — | — | — | 1,870 | $48,462 | $99,200 |
| 61047 | Leaf River | Ogle County | IL | 1,728 | $76,389 | $223,100 |
| 61031 | Franklin Grove | Lee County | IL | 1,615 | $74,050 | $148,600 |
| 61060 | Orangeville | Stephenson County | IL | 1,467 | $73,688 | $156,800 |
| 61038 | Garden Prairie | Boone County | IL | 1,395 | $69,808 | $274,200 |
| 61006 | Ashton | Lee County | IL | 1,361 | $71,429 | $150,900 |
| 61070 | Rock City | Stephenson County | IL | 1,325 | $83,542 | $173,000 |
| 61110 | — | — | — | 1,281 | $17,691 | $57,900 |
| 61105 | — | — | — | 1,267 | $18,765 | $181,300 |
| 61353 | Paw Paw | Lee County | IL | 1,219 | $64,667 | $163,600 |
| 61052 | Monroe Center | Ogle County | IL | 1,160 | $91,875 | $211,700 |
| 61018 | Dakota | Stephenson County | IL | 1,040 | $74,896 | $162,800 |
| 60530 | Lee | Lee County | IL | 1,022 | $85,833 | $275,900 |
| 61015 | — | Ogle County | IL | 870 | $105,536 | $209,400 |
| 61367 | Sublette | Lee County | IL | 814 | $58,580 | $185,000 |
| 61039 | German Valley | Stephenson County | IL | 812 | $90,000 | $145,800 |
| 61013 | Cedarville | Stephenson County | IL | 705 | $59,712 | $110,600 |
| 60553 | Steward | Lee County | IL | 681 | $110,938 | $173,200 |
| 61318 | Compton | Lee County | IL | 615 | $64,375 | $102,900 |
| 61049 | — | Ogle County | IL | 606 | $91,500 | $183,300 |
| 61378 | West Brooklyn | Lee County | IL | 606 | $84,464 | $171,600 |
| 61089 | Winslow | Stephenson County | IL | 593 | $68,846 | $118,000 |
| 61067 | Ridott | Stephenson County | IL | 496 | $61,500 | $195,800 |
| 61042 | Harmon | Lee County | IL | 410 | $70,000 | $123,900 |
| 60113 | Creston | Ogle County | IL | 301 | $70,536 | $179,500 |
| 61050 | — | Stephenson County | IL | 284 | $71,053 | $126,900 |
| 61007 | Baileyville | Ogle County | IL | 280 | $63,625 | — |
| 61044 | — | Stephenson County | IL | 276 | $56,307 | $146,800 |
| 61079 | — | Winnebago County | IL | 220 | $46,176 | $113,800 |
| 61043 | Holcomb | Ogle County | IL | 166 | $61,250 | $122,700 |
| 61112 | Cherry Valley | Winnebago County | IL | 116 | — | — |
| 61324 | — | Lee County | IL | 112 | — | $141,700 |
| 61077 | — | Winnebago County | IL | 101 | — | — |
| 61027 | — | Stephenson County | IL | 43 | — | — |
| 61057 | Nachusa | Lee County | IL | 41 | — | — |
| 61091 | — | Ogle County | IL | — | — | — |
| 61331 | Lee Center | Lee County | IL | — | — | — |
Frequently asked questions
What is DMA 610?
ROCKFORD (DMA 610) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IL, covering about 480,073 combined ZIP-area residents across 76 codes.
How many ZIP codes are in the ROCKFORD DMA?
US5 currently lists 76 indexable ZIP codes for DMA 610 (ROCKFORD). Counts can change as geography publishes update.
What is the average income in the ROCKFORD market?
The average of ZIP median household incomes in ROCKFORD is about $72,463 (about 4% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 610?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the ROCKFORD DMA?
Larger population clusters on US5 for ROCKFORD include Rockford, IL, Belvidere, IL, Freeport, IL, Loves Park, IL, and Dixon, IL. Open linked ZIP pages for neighborhood-level demographics.