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WILKES BARRE - SCRANTON · DMA 577

Explore ZIP codes in the WILKES BARRE - SCRANTON TV market — covering PA — 369 ZIP codes — 1,538,825 residents. Population, income, and housing at a glance.

DMA code
577
ZIP codes
369
Population
1,538,825
States
PA
Median household income (avg.)
$70,375
Average home value
$187,684
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Where is the WILKES BARRE - SCRANTON market?

WILKES BARRE - SCRANTON (DMA 577) groups 369 indexable ZIP codes on US5 across PA, with a combined ZIP-area population of about 1,538,825.

Larger population clusters inside this TV market include Scranton, PA, Wilkes-Barre, PA, Williamsport, PA, Hazleton, PA, and Swoyersville, PA. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 17701 (about 43,169 residents).

Income and housing in WILKES BARRE - SCRANTON

Across ZIPs with income data in WILKES BARRE - SCRANTON, the average median household income is about $70,375 — about 6% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $187,684.

On this page’s income ranking, ZIP 18440 is near the top at about $250,001.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 577 for WILKES BARRE - SCRANTON.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this WILKES BARRE - SCRANTON page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in WILKES BARRE - SCRANTON

ZIP City County State Population Income Home value
17701 Williamsport Lycoming County PA 43,169 $52,770 $176,200
18702 Wilkes-Barre Luzerne County PA 42,120 $54,892 $115,700
18201 Hazleton Luzerne County PA 31,428 $43,983 $131,900
18704 Swoyersville Luzerne County PA 30,997 $62,907 $154,600
18360 Arlington Heights Monroe County PA 29,790 $69,413 $286,200
17815 Bloomsburg Columbia County PA 29,324 $66,145 $216,700
18301 East Stroudsburg Monroe County PA 28,413 $90,488 $246,100
18411 Chinchilla Lackawanna County PA 23,076 $96,471 $274,200
17901 Pottsville Schuylkill County PA 22,557 $61,632 $130,600
18505 Scranton Lackawanna County PA 21,417 $52,599 $139,800
18504 Scranton Lackawanna County PA 20,563 $52,542 $144,200
18235 Jim Thorpe Carbon County PA 19,121 $72,626 $218,000
18603 Berwick Columbia County PA 18,985 $55,969 $164,500
17821 Riverside Montour County PA 18,787 $73,137 $241,600
17837 Lewisburg Union County PA 18,312 $80,488 $262,700
18466 — Monroe County PA 17,997 $77,508 $181,300
18612 Dallas Luzerne County PA 17,754 $97,022 $250,700
17745 Lock Haven Clinton County PA 17,722 $53,602 $181,800
18302 Saw Creek Monroe County PA 17,593 $87,044 $219,400
18640 Pittston Luzerne County PA 16,418 $57,358 $135,200
18707 Mountain Top Luzerne County PA 16,418 $105,281 $277,500
18706 Laurel Run Luzerne County PA 16,318 $57,546 $121,900
17801 Snydertown Northumberland County PA 16,229 $57,341 $140,800
18705 Wilkes-Barre Luzerne County PA 15,595 $61,293 $122,800
18407 Carbondale Lackawanna County PA 14,664 $57,261 $142,600
18510 Scranton Lackawanna County PA 14,629 $52,500 $178,000
17870 Selinsgrove Snyder County PA 14,538 $71,921 $230,300
18444 Moscow Lackawanna County PA 13,681 $84,919 $249,400
18634 Nanticoke Luzerne County PA 13,638 $60,482 $108,600
18202 West Hazleton Luzerne County PA 13,477 $55,517 $182,200
18509 Scranton Lackawanna County PA 13,268 $52,206 $176,300
18436 Mount Cobb Wayne County PA 13,225 $73,209 $222,000
18512 Dunmore Lackawanna County PA 12,714 $63,097 $173,500
18643 Exeter Luzerne County PA 12,683 $61,685 $156,900
18431 Honesdale Wayne County PA 12,576 $55,323 $222,000
17756 Muncy Lycoming County PA 12,525 $78,906 $214,600
17754 Montoursville Lycoming County PA 11,971 $72,298 $249,400
17740 Rauchtown Lycoming County PA 11,600 $71,000 $182,200
18353 Saylorsburg Monroe County PA 11,512 $88,311 $262,300
17847 Milton Northumberland County PA 11,461 $56,582 $185,400
18508 Scranton Lackawanna County PA 11,347 $44,706 $120,700
17972 Friedensburg Schuylkill County PA 11,294 $67,998 $165,800
18840 Sayre Bradford County PA 11,249 $59,836 $170,500
18252 Tamaqua Schuylkill County PA 11,065 $61,020 $153,000
18071 Palmerton Carbon County PA 11,047 $70,996 $195,200
18657 Tunkhannock Wyoming County PA 11,043 $75,293 $210,300
17702 South Williamsport Lycoming County PA 10,506 $70,514 $193,500
17844 Mifflinburg Union County PA 10,374 $65,165 $213,700
18447 Olyphant Lackawanna County PA 10,042 $64,276 $194,600
18222 Beech Mountain Lakes Luzerne County PA 9,946 $102,656 $227,600
18058 Brodheadsville Monroe County PA 9,884 $62,572 $220,100
17866 Fairview-Ferndale Northumberland County PA 9,808 $49,105 $85,900
17963 Ravine Schuylkill County PA 9,444 $74,261 $203,300
18229 Jim Thorpe Carbon County PA 9,136 $67,642 $215,400
18708 Chase Luzerne County PA 9,063 $95,480 $246,900
17872 Trevorton Northumberland County PA 8,950 $44,395 $79,400
17931 Altamont Schuylkill County PA 8,726 $55,636 $116,500
18651 Larksville Luzerne County PA 8,672 $43,639 $90,400
18848 Towanda Bradford County PA 8,625 $57,391 $178,300
18330 Effort Monroe County PA 8,586 $92,907 $251,300
18518 Old Forge Lackawanna County PA 8,533 $73,258 $169,700
17842 Kreamer Snyder County PA 8,110 $61,797 $194,100
18210 Towamensing Trails Carbon County PA 7,879 $75,064 $216,800
18801 Montrose Susquehanna County PA 7,838 $69,337 $226,000
17857 Northumberland Northumberland County PA 7,682 $64,306 $191,800
18644 West Wyoming Luzerne County PA 7,318 $72,803 $167,000
17851 Mount Carmel Northumberland County PA 7,174 $53,808 $73,200
18433 Mayfield Lackawanna County PA 7,174 $76,847 $201,800
17751 Rote Clinton County PA 7,145 $71,386 $208,100
17921 Ashland Schuylkill County PA 7,029 $71,600 $136,400
18472 Waymart Wayne County PA 6,842 $60,043 $233,600
17777 Dewart Northumberland County PA 6,801 $59,125 $195,500
17961 Orwigsburg Schuylkill County PA 6,711 $96,354 $223,700
18403 Archbald Lackawanna County PA 6,580 $76,401 $212,900
17737 Hughesville Lycoming County PA 6,476 $68,479 $199,300
18641 Dupont Luzerne County PA 6,385 $74,469 $142,500
17976 Shenandoah Schuylkill County PA 5,988 $46,684 $47,800
18224 Freeland Luzerne County PA 5,954 $57,361 $114,900
17831 — — — 5,903 $84,348 $251,700
18655 Mocanaqua Luzerne County PA 5,789 $68,362 $167,000
17810 Allenwood Lycoming County PA 5,769 $76,346 $207,300
18661 Penn Lake Park Luzerne County PA 5,541 $68,795 $182,500
17820 Numidia Columbia County PA 5,528 $68,304 $210,500
18810 Greens Landing Bradford County PA 5,477 $57,240 $202,100
18507 Moosic Lackawanna County PA 5,403 $73,958 $242,200
18414 Dalton Lackawanna County PA 5,390 $91,014 $279,600
18519 Dickson City Lackawanna County PA 5,259 $58,061 $165,300
17922 Lake Wynonah Schuylkill County PA 5,249 $91,661 $234,300
18517 Taylor Lackawanna County PA 5,192 $70,996 $176,000
18410 — — — 5,104 $91,683 $236,900
18452 Blakely Lackawanna County PA 5,085 $58,526 $189,200
18847 Lanesboro Susquehanna County PA 5,082 $56,217 $155,600
18424 Big Bass Lake Lackawanna County PA 5,076 $62,192 $191,800
18334 Emerald Lakes Monroe County PA 4,907 $100,190 $240,900
18621 Silkworth Luzerne County PA 4,903 $66,492 $190,600
18419 Lake Winola Wyoming County PA 4,868 $59,904 $213,900
17752 Montgomery Lycoming County PA 4,867 $66,336 $181,100
17814 Waller Columbia County PA 4,806 $62,679 $217,000
17728 — Lycoming County PA 4,749 $77,594 $235,800
17724 Canton Bradford County PA 4,721 $55,839 $168,900

Frequently asked questions

What is DMA 577?

WILKES BARRE - SCRANTON (DMA 577) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in PA, covering about 1,538,825 combined ZIP-area residents across 369 codes.

How many ZIP codes are in the WILKES BARRE - SCRANTON DMA?

US5 currently lists 369 indexable ZIP codes for DMA 577 (WILKES BARRE - SCRANTON). Counts can change as geography publishes update.

What is the average income in the WILKES BARRE - SCRANTON market?

The average of ZIP median household incomes in WILKES BARRE - SCRANTON is about $70,375 (about 6% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 577?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the WILKES BARRE - SCRANTON DMA?

Larger population clusters on US5 for WILKES BARRE - SCRANTON include Scranton, PA, Wilkes-Barre, PA, Williamsport, PA, Hazleton, PA, and Swoyersville, PA. Open linked ZIP pages for neighborhood-level demographics.