DMA code
569
HARRISONBURG · DMA 569
Explore ZIP codes in the HARRISONBURG TV market — covering VA, WV — 51 ZIP codes — 274,287 residents. Population, income, and housing at a glance.
ZIP codes
51
Population
274,287
States
VA, WV
Median household income (avg.)
$73,726
Average home value
$261,197
Where is the HARRISONBURG market?
HARRISONBURG (DMA 569) groups 51 indexable ZIP codes on US5 across VA and WV, with a combined ZIP-area population of about 274,287.
Larger population clusters inside this TV market include Harrisonburg, VA, Staunton, VA, Waynesboro, VA, Stuarts Draft, VA, and Elkton, VA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 22801 (about 39,870 residents).
Income and housing in HARRISONBURG
Across ZIPs with income data in HARRISONBURG, the average median household income is about $73,726 — about even with the U.S. median ($75,149).
Average median home value across those ZIPs is about $261,197.
On this page’s income ranking, ZIP 22846 is near the top at about $110,987.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 569 for HARRISONBURG.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this HARRISONBURG page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in HARRISONBURG
Frequently asked questions
What is DMA 569?
HARRISONBURG (DMA 569) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in VA and WV, covering about 274,287 combined ZIP-area residents across 51 codes.
How many ZIP codes are in the HARRISONBURG DMA?
US5 currently lists 51 indexable ZIP codes for DMA 569 (HARRISONBURG). Counts can change as geography publishes update.
What is the average income in the HARRISONBURG market?
The average of ZIP median household incomes in HARRISONBURG is about $73,726 (about even with the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 569?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the HARRISONBURG DMA?
Larger population clusters on US5 for HARRISONBURG include Harrisonburg, VA, Staunton, VA, Waynesboro, VA, Stuarts Draft, VA, and Elkton, VA. Open linked ZIP pages for neighborhood-level demographics.