DMA code
557
KNOXVILLE · DMA 557
Explore ZIP codes in the KNOXVILLE TV market — covering KY, TN — 190 ZIP codes — 1,499,001 residents. Population, income, and housing at a glance.
ZIP codes
190
Population
1,499,001
States
KY, TN
Median household income (avg.)
$54,943
Average home value
$189,944
Where is the KNOXVILLE market?
KNOXVILLE (DMA 557) groups 190 indexable ZIP codes on US5 across KY and TN, with a combined ZIP-area population of about 1,499,001.
Larger population clusters inside this TV market include Knoxville, TN, Maryville, TN, Sevierville, TN, Morristown, TN, and Farragut, TN. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 37918 (about 45,978 residents).
Income and housing in KNOXVILLE
Across ZIPs with income data in KNOXVILLE, the average median household income is about $54,943 — about 27% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $189,944.
On this page’s income ranking, ZIP 37934 is near the top at about $135,472.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 557 for KNOXVILLE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this KNOXVILLE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in KNOXVILLE
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 37927 | — | — | — | 3,441 | $51,991 | $174,000 |
| 37940 | — | — | — | 3,425 | $45,075 | $214,600 |
| 37888 | — | Grainger County | TN | 3,385 | $50,443 | $130,100 |
| 37816 | — | — | — | 3,341 | $33,537 | $112,700 |
| 37928 | — | — | — | 3,217 | $59,844 | $240,800 |
| 37950 | — | — | — | 3,067 | $56,500 | $301,700 |
| 37770 | — | Morgan County | TN | 3,034 | $47,900 | $129,900 |
| 37806 | Mascot | Knox County | TN | 3,011 | $56,076 | $176,100 |
| 37939 | — | — | — | 3,001 | $41,550 | $278,600 |
| 37755 | Helenwood | Scott County | TN | 2,980 | $46,563 | $111,300 |
| 37756 | Huntsville | Scott County | TN | 2,980 | $33,988 | $96,300 |
| 37852 | Robbins | Scott County | TN | 2,915 | $36,157 | $109,400 |
| 37882 | Townsend | Blount County | TN | 2,800 | $61,875 | $292,400 |
| 37847 | Jellico | Campbell County | TN | 2,789 | $48,333 | $109,300 |
| 37901 | — | — | — | 2,650 | $64,769 | $565,800 |
| 37868 | — | — | — | 2,562 | $56,250 | $269,100 |
| 38553 | Clarkrange | Fentress County | TN | 2,541 | $62,727 | $164,400 |
| 37762 | Jellico | Campbell County | TN | 2,528 | $43,923 | $151,400 |
| 37864 | — | — | — | 2,421 | $44,873 | $305,200 |
| 37724 | Cumberland Gap | Claiborne County | TN | 2,417 | $34,694 | $144,800 |
| 40873 | South Wallins | Harlan County | KY | 2,329 | $31,389 | $87,400 |
| 37726 | — | Morgan County | TN | 2,313 | $58,750 | $166,500 |
| 37902 | Knoxville | Knox County | TN | 2,308 | $56,397 | $570,700 |
| 37866 | — | Union County | TN | 2,219 | $85,978 | $278,300 |
| 37872 | Sunbright | Morgan County | TN | 2,096 | $48,513 | $120,000 |
| 37727 | — | Cocke County | TN | 2,026 | $50,000 | $99,900 |
| 37829 | Oakdale | Morgan County | TN | 1,939 | $87,564 | $130,300 |
| 42649 | Pine Knot | McCreary County | KY | 1,878 | — | $85,000 |
| 37881 | — | Grainger County | TN | 1,874 | $44,583 | $124,000 |
| 42634 | — | McCreary County | KY | 1,840 | $24,835 | $54,800 |
| 40806 | Harlan | Harlan County | KY | 1,827 | $57,135 | $111,600 |
| 37892 | Winfield | Scott County | TN | 1,750 | $38,011 | $112,000 |
| 40810 | — | Harlan County | KY | 1,403 | $38,214 | $63,600 |
| 37713 | — | Cocke County | TN | 1,348 | $52,500 | $136,600 |
| 37828 | Norris | Anderson County | TN | 1,348 | $74,698 | $307,000 |
| 38577 | — | Pickett County | TN | 1,315 | $42,708 | $109,400 |
| 37723 | Crab Orchard | Cumberland County | TN | 1,307 | $59,028 | $130,300 |
| 37729 | — | Campbell County | TN | 1,266 | $41,949 | $93,000 |
| 37710 | Briceville | Anderson County | TN | 1,136 | $29,646 | $82,500 |
| 38565 | Grimsley | Fentress County | TN | 1,106 | $51,458 | — |
| 37753 | — | Cocke County | TN | 1,075 | $51,728 | $78,300 |
| 40854 | Loyall | Harlan County | KY | 853 | $33,077 | $74,500 |
| 40856 | — | Bell County | KY | 827 | $47,292 | $81,900 |
| 40815 | Cawood | Harlan County | KY | 815 | $44,453 | $65,900 |
| 37715 | — | Claiborne County | TN | 811 | $25,368 | $140,000 |
| 40863 | Pathfork | Harlan County | KY | 801 | $45,575 | $52,500 |
| 40855 | Lynch | Harlan County | KY | 782 | $27,102 | $55,700 |
| 40927 | — | Harlan County | KY | 728 | $52,279 | $63,100 |
| 40824 | — | Harlan County | KY | 720 | $36,063 | $44,800 |
| 37878 | — | Blount County | TN | 709 | $57,738 | $295,100 |
| 40902 | Arjay | Bell County | KY | 696 | — | — |
| 40845 | — | Bell County | KY | 639 | $23,003 | $98,600 |
| 40870 | — | Harlan County | KY | 635 | $46,961 | $128,800 |
| 37819 | Jellico | Campbell County | TN | 632 | $39,821 | $108,300 |
| 40819 | Coldiron | Harlan County | KY | 632 | $31,321 | $91,600 |
| 37765 | — | Hancock County | TN | 537 | $32,000 | $95,000 |
| 40807 | Benham | Harlan County | KY | 535 | $53,171 | $55,500 |
| 40913 | — | Bell County | KY | 517 | $47,009 | — |
| 40958 | — | Bell County | KY | 503 | $49,179 | — |
| 38504 | — | Fentress County | TN | 496 | $67,434 | — |
| 40988 | — | Bell County | KY | 399 | $36,576 | $59,700 |
| 40940 | — | Bell County | KY | 388 | $19,567 | $45,000 |
| 40865 | — | Harlan County | KY | 365 | $54,052 | $69,000 |
| 40813 | — | Bell County | KY | 321 | $62,381 | $162,500 |
| 42638 | Stearns | McCreary County | KY | 300 | — | $36,000 |
| 40830 | — | Harlan County | KY | 255 | $25,536 | $52,100 |
| 40939 | — | Bell County | KY | 189 | — | — |
| 40818 | — | Harlan County | KY | 148 | $36,797 | — |
| 38578 | Pleasant Hill | Cumberland County | TN | 146 | $38,214 | $163,200 |
| 37845 | Petros | Morgan County | TN | 116 | $25,054 | — |
| 40964 | — | Harlan County | KY | 104 | — | — |
| 40847 | Kenvir | Harlan County | KY | 97 | $2,499 | — |
| 37848 | — | Grainger County | TN | 94 | $93,661 | — |
| 40843 | — | Harlan County | KY | 68 | — | — |
| 40820 | — | Harlan County | KY | 55 | $18,200 | $22,000 |
| 37730 | — | Claiborne County | TN | 38 | $41,607 | $130,200 |
| 42631 | — | McCreary County | KY | 36 | — | — |
| 37719 | Coalfield | Morgan County | TN | 32 | — | — |
| 40829 | — | Harlan County | KY | 24 | — | — |
| 40849 | — | Harlan County | KY | 16 | — | — |
| 40808 | — | Leslie County | KY | 10 | — | — |
| 37707 | — | — | — | — | — | — |
| 37732 | Elgin | Scott County | TN | — | — | — |
| 37733 | — | Morgan County | TN | — | — | — |
| 37822 | — | — | — | — | — | — |
| 37824 | — | — | — | — | — | — |
| 37851 | — | Claiborne County | TN | — | — | — |
| 37929 | Knoxville | Knox County | TN | — | — | — |
| 37998 | — | — | — | — | — | — |
| 40801 | — | Harlan County | KY | — | — | — |
Frequently asked questions
What is DMA 557?
KNOXVILLE (DMA 557) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in KY and TN, covering about 1,499,001 combined ZIP-area residents across 190 codes.
How many ZIP codes are in the KNOXVILLE DMA?
US5 currently lists 190 indexable ZIP codes for DMA 557 (KNOXVILLE). Counts can change as geography publishes update.
What is the average income in the KNOXVILLE market?
The average of ZIP median household incomes in KNOXVILLE is about $54,943 (about 27% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 557?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the KNOXVILLE DMA?
Larger population clusters on US5 for KNOXVILLE include Knoxville, TN, Maryville, TN, Sevierville, TN, Morristown, TN, and Farragut, TN. Open linked ZIP pages for neighborhood-level demographics.