DMA code
546
COLUMBIA, SC · DMA 546
Explore ZIP codes in the COLUMBIA, SC TV market — covering SC — 112 ZIP codes — 1,175,861 residents. Population, income, and housing at a glance.
ZIP codes
112
Population
1,175,861
States
SC
Median household income (avg.)
$58,061
Average home value
$166,007
Where is the COLUMBIA, SC market?
COLUMBIA, SC (DMA 546) groups 112 indexable ZIP codes on US5 across SC, with a combined ZIP-area population of about 1,175,861.
Larger population clusters inside this TV market include Columbia, SC, Lexington, SC, Sumter, SC, Dentsville, SC, and Red Bank, SC. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 29072 (about 68,389 residents).
Income and housing in COLUMBIA, SC
Across ZIPs with income data in COLUMBIA, SC, the average median household income is about $58,061 — about 23% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $166,007.
On this page’s income ranking, ZIP 29122 is near the top at about $135,341.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 546 for COLUMBIA, SC.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this COLUMBIA, SC page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in COLUMBIA, SC
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 29072 | Lexington | Lexington County | SC | 68,389 | $103,415 | $304,200 |
| 29223 | Dentsville | Richland County | SC | 52,835 | $56,300 | $183,800 |
| 29073 | Red Bank | Lexington County | SC | 51,471 | $72,648 | $198,100 |
| 29229 | Columbia | Richland County | SC | 50,652 | $72,571 | $230,800 |
| 29203 | Columbia | Richland County | SC | 40,811 | $42,371 | $121,600 |
| 29210 | Columbia | Richland County | SC | 40,504 | $50,258 | $183,000 |
| 29150 | Sumter | Sumter County | SC | 38,525 | $48,845 | $157,000 |
| 29063 | Irmo | Richland County | SC | 38,475 | $92,147 | $239,300 |
| 29209 | Columbia | Richland County | SC | 37,314 | $58,854 | $183,200 |
| 29154 | Privateer | Sumter County | SC | 29,659 | $62,105 | $182,600 |
| 29016 | Blythewood | Richland County | SC | 29,193 | $100,122 | $330,900 |
| 29045 | Columbia | Kershaw County | SC | 28,896 | $80,627 | $241,200 |
| 29212 | Columbia | Lexington County | SC | 27,701 | $74,652 | $222,200 |
| 29115 | Orangeburg | Orangeburg County | SC | 27,179 | $34,174 | $95,600 |
| 29036 | Lake Murray of Richland | Lexington County | SC | 26,720 | $116,438 | $378,100 |
| 29201 | Columbia | Richland County | SC | 22,955 | $34,327 | $238,200 |
| 29020 | Camden | Kershaw County | SC | 22,868 | $59,389 | $208,800 |
| 29205 | Columbia | Richland County | SC | 22,757 | $62,197 | $335,200 |
| 29170 | Oak Grove | Lexington County | SC | 21,460 | $73,470 | $191,100 |
| 29169 | West Columbia | Lexington County | SC | 21,342 | $53,673 | $189,900 |
| 29053 | Gaston | Lexington County | SC | 20,818 | $54,141 | $116,700 |
| 29206 | Forest Acres | Richland County | SC | 20,054 | $89,726 | $328,600 |
| 29108 | Newberry | Newberry County | SC | 19,871 | $52,529 | $127,900 |
| 29204 | Columbia | Richland County | SC | 18,067 | $49,745 | $185,800 |
| 29078 | Lugoff | Kershaw County | SC | 16,370 | $66,657 | $183,100 |
| 29102 | Wyboo | Clarendon County | SC | 16,133 | $45,000 | $159,700 |
| 29118 | Orangeburg | Orangeburg County | SC | 15,676 | $57,704 | $160,900 |
| 29070 | Fairview Crossroads | Lexington County | SC | 15,528 | $64,833 | $188,400 |
| 29153 | Sumter | Sumter County | SC | 15,101 | $61,753 | $120,400 |
| 29033 | Cayce | Lexington County | SC | 12,971 | $57,524 | $156,400 |
| 29061 | Hopkins | Richland County | SC | 12,875 | $58,741 | $162,300 |
| 29180 | Winnsboro | Fairfield County | SC | 11,862 | $41,604 | $113,600 |
| 29010 | Wisacky | Lee County | SC | 11,564 | $41,513 | $104,500 |
| 29054 | Gilbert | Lexington County | SC | 10,137 | $88,904 | $278,300 |
| 29138 | Saluda | Saluda County | SC | 9,641 | $45,410 | $111,200 |
| 29172 | Pine Ridge | Lexington County | SC | 9,354 | $60,737 | $167,500 |
| 29207 | Columbia | Richland County | SC | 9,289 | $66,875 | $168,800 |
| 29127 | Prosperity | Newberry County | SC | 9,215 | $64,533 | $233,900 |
| 29006 | Batesburg-Leesville | Saluda County | SC | 8,987 | $50,797 | $136,900 |
| 29040 | Dalzell | Sumter County | SC | 8,906 | $64,623 | $166,300 |
| 29123 | Pelion | Lexington County | SC | 8,024 | $56,437 | $145,400 |
| 29135 | St. Matthews | Calhoun County | SC | 7,940 | $54,081 | $151,200 |
| 29160 | Swansea | Lexington County | SC | 7,196 | $62,305 | $122,100 |
| 29002 | — | — | — | 7,155 | $97,303 | $335,800 |
| 29290 | — | — | — | 6,993 | $48,076 | $164,500 |
| 29021 | — | — | — | 6,486 | $45,098 | $199,400 |
| 29130 | Blythewood | Fairfield County | SC | 6,427 | $72,614 | $246,200 |
| 29148 | North Santee | Clarendon County | SC | 5,753 | $46,455 | $153,400 |
| 29129 | Ridge Spring | Aiken County | SC | 5,329 | $62,022 | $130,200 |
| 29059 | Holly Hill | Orangeburg County | SC | 5,234 | $37,993 | $111,100 |
| 29071 | — | — | — | 5,098 | $74,132 | $233,600 |
| 29224 | — | — | — | 4,985 | $70,635 | $170,400 |
| 29260 | — | — | — | 4,959 | $107,813 | $534,400 |
| 29032 | — | Kershaw County | SC | 4,817 | $56,447 | $97,000 |
| 29048 | Eutawville | Orangeburg County | SC | 4,680 | $42,672 | $96,000 |
| 29142 | Santee | Orangeburg County | SC | 4,658 | $50,673 | $167,000 |
| 29128 | Boykin | Sumter County | SC | 4,309 | $38,945 | $105,000 |
| 29044 | Columbia | Richland County | SC | 4,299 | $53,709 | $112,600 |
| 29240 | — | — | — | 4,129 | $55,441 | $178,600 |
| 29171 | — | — | — | 4,078 | $39,875 | $159,500 |
| 29047 | Elloree | Orangeburg County | SC | 3,745 | $34,964 | $147,600 |
| 29112 | North | Orangeburg County | SC | 3,718 | $44,214 | $83,100 |
| 29116 | — | — | — | 3,611 | $32,546 | $167,200 |
| 29162 | Turbeville | Clarendon County | SC | 3,575 | $56,250 | $135,100 |
| 29151 | — | — | — | 3,522 | $38,170 | $115,300 |
| 29178 | Whitmire | Newberry County | SC | 3,509 | $59,960 | $81,900 |
| 29018 | Bowman | Orangeburg County | SC | 3,374 | $39,694 | $115,400 |
| 29221 | — | — | — | 3,293 | $48,393 | $134,300 |
| 29125 | Pinewood | Sumter County | SC | 3,081 | $57,813 | $119,800 |
| 29039 | Cordova | Orangeburg County | SC | 3,008 | $72,639 | $53,000 |
| 29250 | — | — | — | 2,819 | $24,643 | $266,200 |
| 29080 | Shiloh | Lee County | SC | 2,784 | $38,542 | $110,600 |
| 29075 | Little Mountain | Newberry County | SC | 2,746 | $68,125 | $234,400 |
| 29107 | Neeses | Orangeburg County | SC | 2,695 | $41,875 | $82,600 |
| 29126 | Pomaria | Newberry County | SC | 2,638 | $72,179 | $188,100 |
| 29168 | Wedgefield | Sumter County | SC | 2,583 | $40,912 | $65,900 |
| 29211 | — | — | — | 2,502 | $17,276 | — |
| 29038 | Cope | Orangeburg County | SC | 2,452 | $40,872 | $121,600 |
| 29432 | Branchville | Orangeburg County | SC | 2,422 | $45,341 | $144,800 |
| 29009 | Bethune | Kershaw County | SC | 2,396 | $62,833 | $96,400 |
| 29208 | Columbia | Richland County | SC | 2,381 | — | — |
| 29001 | Alcolu | Clarendon County | SC | 2,244 | $63,804 | $146,300 |
| 29113 | Norway | Orangeburg County | SC | 2,186 | $50,455 | $88,000 |
| 29052 | Gadsden | Richland County | SC | 2,057 | $53,571 | $75,300 |
| 29202 | — | — | — | 2,051 | $51,750 | $302,100 |
| 29152 | Sumter | Sumter County | SC | 2,012 | $55,694 | — |
| 29030 | Cameron | Calhoun County | SC | 1,764 | $66,813 | $174,500 |
| 29230 | — | — | — | 1,688 | $60,000 | $169,900 |
| 29104 | St. Charles | Lee County | SC | 1,559 | $54,583 | $108,000 |
| 29111 | — | Clarendon County | SC | 1,551 | $78,656 | $117,900 |
| 29163 | Vance | Orangeburg County | SC | 1,546 | $40,625 | $59,100 |
| 29015 | — | Fairfield County | SC | 1,326 | $46,490 | $113,000 |
| 29146 | Springfield | Orangeburg County | SC | 1,295 | $36,591 | $92,800 |
| 29133 | Rowesville | Orangeburg County | SC | 1,198 | $43,281 | $128,600 |
| 29037 | — | Newberry County | SC | 1,050 | $39,265 | $121,500 |
| 29166 | Ward | Saluda County | SC | 790 | $44,625 | $115,600 |
| 29355 | Joanna | Newberry County | SC | 757 | $54,512 | $98,700 |
| 29145 | Silverstreet | Newberry County | SC | 641 | $61,068 | $56,500 |
| 29065 | Jenkinsville | Fairfield County | SC | 574 | $46,334 | $94,000 |
| 29051 | — | Clarendon County | SC | 450 | $76,964 | $169,200 |
Frequently asked questions
What is DMA 546?
COLUMBIA, SC (DMA 546) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in SC, covering about 1,175,861 combined ZIP-area residents across 112 codes.
How many ZIP codes are in the COLUMBIA, SC DMA?
US5 currently lists 112 indexable ZIP codes for DMA 546 (COLUMBIA, SC). Counts can change as geography publishes update.
What is the average income in the COLUMBIA, SC market?
The average of ZIP median household incomes in COLUMBIA, SC is about $58,061 (about 23% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 546?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the COLUMBIA, SC DMA?
Larger population clusters on US5 for COLUMBIA, SC include Columbia, SC, Lexington, SC, Sumter, SC, Dentsville, SC, and Red Bank, SC. Open linked ZIP pages for neighborhood-level demographics.