DMA code
540
TRAVERSE CITY - CADILLAC · DMA 540
Explore ZIP codes in the TRAVERSE CITY - CADILLAC TV market — covering MI — 173 ZIP codes — 646,621 residents. Population, income, and housing at a glance.
ZIP codes
173
Population
646,621
States
MI
Median household income (avg.)
$65,531
Average home value
$208,626
Where is the TRAVERSE CITY - CADILLAC market?
TRAVERSE CITY - CADILLAC (DMA 540) groups 173 indexable ZIP codes on US5 across MI, with a combined ZIP-area population of about 646,621.
Larger population clusters inside this TV market include Traverse City, MI, Greilickville, MI, Cadillac, MI, Chums Corner, MI, and Gaylord, MI. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 49686 (about 25,181 residents).
Income and housing in TRAVERSE CITY - CADILLAC
Across ZIPs with income data in TRAVERSE CITY - CADILLAC, the average median household income is about $65,531 — about 13% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $208,626.
On this page’s income ranking, ZIP 49628 is near the top at about $125,938.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 540 for TRAVERSE CITY - CADILLAC.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this TRAVERSE CITY - CADILLAC page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in TRAVERSE CITY - CADILLAC
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 49405 | Custer | Mason County | MI | 1,698 | $69,474 | $143,200 |
| 49411 | Free Soil | Mason County | MI | 1,672 | $60,750 | $221,400 |
| 49670 | Omena | Leelanau County | MI | 1,659 | $90,170 | $455,600 |
| 49780 | — | Chippewa County | MI | 1,606 | $70,417 | $139,300 |
| 49776 | Posen | Presque Isle County | MI | 1,559 | $55,625 | $124,200 |
| 49784 | — | Chippewa County | MI | 1,558 | — | — |
| 49759 | Millersburg | Presque Isle County | MI | 1,492 | $56,938 | $164,600 |
| 49630 | Empire | Leelanau County | MI | 1,484 | $101,875 | $440,200 |
| 49402 | — | Lake County | MI | 1,455 | $50,563 | $162,200 |
| 49342 | — | Mecosta County | MI | 1,437 | $50,132 | $142,300 |
| 49729 | Ellsworth | Antrim County | MI | 1,435 | $78,365 | $199,100 |
| 49612 | Alden | Antrim County | MI | 1,349 | $84,643 | $252,300 |
| 49625 | Copemish | Manistee County | MI | 1,332 | $47,083 | $163,700 |
| 49679 | — | Osceola County | MI | 1,332 | $59,313 | $168,300 |
| 49719 | — | Mackinac County | MI | 1,292 | $69,931 | $219,300 |
| 49640 | Honor | Benzie County | MI | 1,266 | $83,750 | $285,000 |
| 49724 | — | Chippewa County | MI | 1,172 | $65,096 | $163,300 |
| 49827 | — | Mackinac County | MI | 1,162 | $41,750 | $118,100 |
| 49853 | — | Luce County | MI | 1,155 | $59,405 | $189,500 |
| 49726 | — | Chippewa County | MI | 1,106 | $65,000 | $250,500 |
| 48621 | — | Oscoda County | MI | 1,087 | $52,353 | $135,900 |
| 49642 | — | Lake County | MI | 1,062 | $26,471 | $109,500 |
| 49619 | Brethren | Manistee County | MI | 1,054 | $54,118 | $135,800 |
| 49716 | Brutus | Emmet County | MI | 1,039 | $82,438 | $252,100 |
| 49623 | — | Lake County | MI | 1,030 | $56,875 | $119,600 |
| 49632 | Falmouth | Missaukee County | MI | 1,010 | $47,321 | $125,300 |
| 49752 | — | Chippewa County | MI | 922 | $75,366 | $126,800 |
| 49675 | Onekama | Manistee County | MI | 894 | $68,750 | $272,300 |
| 48636 | — | Oscoda County | MI | 891 | $63,478 | $135,700 |
| 49743 | — | Presque Isle County | MI | 888 | $54,250 | $129,900 |
| 49705 | — | Cheboygan County | MI | 879 | $74,375 | $172,200 |
| 49618 | Boon | Wexford County | MI | 829 | $49,712 | $152,300 |
| 49745 | — | Mackinac County | MI | 819 | $33,534 | $117,700 |
| 49638 | Harrietta | Wexford County | MI | 817 | $50,000 | $114,900 |
| 49701 | Mackinaw City | Emmet County | MI | 767 | $43,636 | $217,000 |
| 49782 | St. James | Charlevoix County | MI | 752 | $70,000 | $322,400 |
| 49654 | Leland | Leelanau County | MI | 737 | $119,107 | $691,400 |
| 49760 | — | Mackinac County | MI | 706 | $45,313 | $134,700 |
| 49757 | Mackinac Island | Mackinac County | MI | 663 | $100,125 | $834,600 |
| 49636 | Glen Arbor | Leelanau County | MI | 634 | $108,333 | $744,100 |
| 49718 | Carp Lake | Emmet County | MI | 622 | $44,712 | $183,500 |
| 49667 | — | Missaukee County | MI | 620 | $46,806 | $130,700 |
| 49762 | Naubinway | Mackinac County | MI | 620 | $48,304 | $144,500 |
| 49725 | De Tour Village | Chippewa County | MI | 580 | $53,563 | $216,500 |
| 49613 | Arcadia | Manistee County | MI | 522 | $73,929 | $230,100 |
| 49736 | — | Chippewa County | MI | 492 | $49,167 | $141,700 |
| 48619 | — | Oscoda County | MI | 474 | $46,198 | $125,000 |
| 49838 | — | Mackinac County | MI | 434 | $39,773 | $168,800 |
| 49728 | — | Chippewa County | MI | 411 | $57,961 | $118,600 |
| 49768 | — | Chippewa County | MI | 359 | $67,813 | $198,600 |
| 49796 | Walloon Lake | Charlevoix County | MI | 316 | $84,667 | $267,700 |
| 49710 | — | Chippewa County | MI | 311 | $73,500 | $184,800 |
| 49611 | Alba | Antrim County | MI | 296 | $97,554 | — |
| 49627 | Eastport | Antrim County | MI | 274 | $62,917 | $550,000 |
| 49626 | Eastlake | Manistee County | MI | 240 | $50,536 | $117,300 |
| 49748 | — | Chippewa County | MI | 228 | $52,083 | $108,100 |
| 49320 | — | Mecosta County | MI | 220 | $68,804 | $121,400 |
| 49634 | Filer City | Manistee County | MI | 183 | — | $93,100 |
| 49628 | Elberta | Benzie County | MI | 181 | $125,938 | $272,400 |
| 49820 | — | Mackinac County | MI | 180 | $58,958 | $105,400 |
| 49458 | — | Mason County | MI | 177 | $84,583 | $55,600 |
| 49674 | Omena | Leelanau County | MI | 168 | $120,188 | $643,300 |
| 49793 | — | Chippewa County | MI | 158 | $41,250 | $164,300 |
| 49791 | — | Cheboygan County | MI | 148 | $64,750 | $225,000 |
| 48633 | — | Clare County | MI | 146 | $46,944 | $246,700 |
| 48627 | — | Roscommon County | MI | 129 | $70,250 | — |
| 49722 | Conway | Emmet County | MI | 65 | $85,714 | $496,400 |
| 48630 | Houghton Lake | Roscommon County | MI | 62 | $71,518 | — |
| 49775 | — | Mackinac County | MI | 44 | $116,250 | $250,000 |
| 49764 | Oden | Emmet County | MI | 37 | — | — |
| 49717 | — | Cheboygan County | MI | 36 | — | — |
| 49666 | — | — | — | — | — | — |
| 49739 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 540?
TRAVERSE CITY - CADILLAC (DMA 540) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MI, covering about 646,621 combined ZIP-area residents across 173 codes.
How many ZIP codes are in the TRAVERSE CITY - CADILLAC DMA?
US5 currently lists 173 indexable ZIP codes for DMA 540 (TRAVERSE CITY - CADILLAC). Counts can change as geography publishes update.
What is the average income in the TRAVERSE CITY - CADILLAC market?
The average of ZIP median household incomes in TRAVERSE CITY - CADILLAC is about $65,531 (about 13% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 540?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the TRAVERSE CITY - CADILLAC DMA?
Larger population clusters on US5 for TRAVERSE CITY - CADILLAC include Traverse City, MI, Greilickville, MI, Cadillac, MI, Chums Corner, MI, and Gaylord, MI. Open linked ZIP pages for neighborhood-level demographics.