68748 vs 53704 — Compare ZIP Codes
Side-by-side comparison. Blue = ZIP 68748, Orange = ZIP 53704.
Quick verdict: ZIP 68748 is more affordable rent. ZIP 53704 is wealthier, higher home values, lower poverty rate, lower unemployment, more diverse, more educated, higher work-from-home share.
Quick Facts
ZIP 68748
Madison city, NE
View full profile →- Population2,698
- Median Income$65,250
- Median Home Value$140k
- Median Rent$652
- Median Age35.0 yrs
- Poverty Rate12.9%
ZIP 53704
Madison city, WI
View full profile →- Population47,136
- Median Income$75,007
- Median Home Value$289k
- Median Rent$1,133
- Median Age35.2 yrs
- Poverty Rate11.8%
Visual comparison (same scale)
Population
2,69847,136
Median Income
$65,250$75,007
Median Home Value
$140k$289k
Median Rent
$652$1,133
Median Age
35.0 yrs35.2 yrs
Poverty Rate
12.9%11.8%
Demographics
ZIP 68748
Madison city, NE
View full profile →- White %57.7%
- Black %0.3%
- Asian %4.8%
- Hispanic %45.5%
- Age 0–17 %29.4%
- Age 18–64 %53.6%
- Age 65+ %16.9%
- Bachelor's+ %13.7%
- Diversity Index46/100
ZIP 53704
Madison city, WI
View full profile →- White %69.0%
- Black %11.2%
- Asian %4.7%
- Hispanic %10.2%
- Age 0–17 %19.9%
- Age 18–64 %67.5%
- Age 65+ %12.7%
- Bachelor's+ %49.5%
- Diversity Index50/100
Visual comparison (same scale)
White %
57.7%69.0%
Black %
0.3%11.2%
Asian %
4.8%4.7%
Hispanic %
45.5%10.2%
Age 0–17 %
29.4%19.9%
Age 18–64 %
53.6%67.5%
Age 65+ %
16.9%12.7%
Bachelor's+ %
13.7%49.5%
Diversity Index
46/10050/100
Economy
ZIP 68748
Madison city, NE
View full profile →- Median Income$65,250
- Unemployment %3.3%
- IRS Net Migration+172
- Work From Home %9.6%
ZIP 53704
Madison city, WI
View full profile →- Median Income$75,007
- Unemployment %2.4%
- IRS Net Migration+2,749
- Work From Home %21.1%
Visual comparison (same scale)
Median Income
$65,250$75,007
Unemployment %
3.3%2.4%
IRS Net Migration
+172+2,749
Work From Home %
9.6%21.1%
Housing
ZIP 68748
Madison city, NE
View full profile →- Median Home Value$140k
- Median Rent$652
- Owner Occupied %78.9%
- Broadband %86.0%
- Vacant %10.4%
- Median Year Built1940
ZIP 53704
Madison city, WI
View full profile →- Median Home Value$289k
- Median Rent$1,133
- Owner Occupied %53.5%
- Broadband %93.2%
- Vacant %4.1%
- Median Year Built1971
Visual comparison (same scale)
Median Home Value
$140k$289k
Median Rent
$652$1,133
Owner Occupied %
78.9%53.5%
Broadband %
86.0%93.2%
Vacant %
10.4%4.1%
Median Year Built
19401971
Climate & Location
ZIP 68748
Madison city, NE
View full profile →- Snow Days/Year0 days
- Elevation (ft)1,580 ft
- Nearest Airport10.5 miles (16.8 km)
- Distance to Coast428.5 miles (689.6 km)
ZIP 53704
Madison city, WI
View full profile →- Snow Days/Year0 days
- Elevation (ft)866 ft
- Nearest Airport0.6 miles (0.9 km)
- Distance to Coast63.0 miles (101.3 km)
Visual comparison (same scale)
Snow Days/Year
0 days0 days
Elevation (ft)
1,580 ft866 ft
Nearest Airport
10.5 miles (16.8 km)0.6 miles (0.9 km)
Distance to Coast
428.5 miles (689.6 km)63.0 miles (101.3 km)
Infrastructure
ZIP 68748
Madison city, NE
View full profile →- Work From Home %9.6%
- Walkability (0–100)26
- Broadband %86.0%
ZIP 53704
Madison city, WI
View full profile →- Work From Home %21.1%
- Walkability (0–100)69
- Broadband %93.2%
Visual comparison (same scale)
Work From Home %
9.6%21.1%
Walkability (0–100)
2669
Broadband %
86.0%93.2%
Frequently Asked Questions
How do ZIP 68748 and 53704 compare?
ZIP 68748 is more affordable rent. ZIP 53704 is wealthier, higher home values, lower poverty rate, lower unemployment, more diverse, more educated, higher work-from-home share.
What do the blue and orange colors mean?
Blue represents the first ZIP (68748), orange the second (53704). The same colors are used in the map markers and comparison bars.
Where does this data come from?
Data is from the U.S. Census Bureau and other federal sources. See our Methodology page for details.
How can I compare other ZIP codes?
From any ZIP page, use the "Compare with Another ZIP" tool, or go to /compare/XXXXX-vs-YYYYY (replace with two 5-digit ZIP codes).
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