DMA code
811
RENO · DMA 811
Explore ZIP codes in the RENO TV market — covering CA, NV, OR — 107 ZIP codes — 818,266 residents. Population, income, and housing at a glance.
ZIP codes
107
Population
818,266
States
CA, NV, OR
Median household income (avg.)
$81,427
Average home value
$457,773
Where is the RENO market?
RENO (DMA 811) groups 107 indexable ZIP codes on US5 across CA, NV, and OR, with a combined ZIP-area population of about 818,266.
Larger population clusters inside this TV market include Reno, NV, Sparks, NV, Carson, NV, Fernley, NV, and Sun Valley, NV. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 89436 (about 48,221 residents).
Income and housing in RENO
Across ZIPs with income data in RENO, the average median household income is about $81,427 — about 8% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $457,773.
On this page’s income ranking, ZIP 89402 is near the top at about $250,001.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 811 for RENO.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this RENO page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in RENO
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 96132 | — | Lassen County | CA | 17 | $43,125 | — |
| 89405 | Empire | Washoe County | NV | — | — | — |
| 89438 | Valmy | Humboldt County | NV | — | — | — |
| 89450 | Incline Village | Washoe County | NV | — | — | — |
| 89452 | — | — | — | — | — | — |
| 89520 | — | — | — | — | — | — |
| 89595 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 811?
RENO (DMA 811) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in CA, NV, and OR, covering about 818,266 combined ZIP-area residents across 107 codes.
How many ZIP codes are in the RENO DMA?
US5 currently lists 107 indexable ZIP codes for DMA 811 (RENO). Counts can change as geography publishes update.
What is the average income in the RENO market?
The average of ZIP median household incomes in RENO is about $81,427 (about 8% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 811?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the RENO DMA?
Larger population clusters on US5 for RENO include Reno, NV, Sparks, NV, Carson, NV, Fernley, NV, and Sun Valley, NV. Open linked ZIP pages for neighborhood-level demographics.