DMA code
749
LAREDO · DMA 749
Explore ZIP codes in the LAREDO TV market — covering TX — 13 ZIP codes — 284,065 residents. Population, income, and housing at a glance.
ZIP codes
13
Population
284,065
States
TX
Median household income (avg.)
$60,957
Average home value
$141,380
Where is the LAREDO market?
LAREDO (DMA 749) groups 13 indexable ZIP codes on US5 across TX, with a combined ZIP-area population of about 284,065.
Larger population clusters inside this TV market include Laredo, TX, Zapata, TX, San Ygnacio, TX, Bruni, TX, and Ranchitos Las Lomas, TX. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 78046 (about 71,965 residents).
Income and housing in LAREDO
Across ZIPs with income data in LAREDO, the average median household income is about $60,957 — about 19% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $141,380.
On this page’s income ranking, ZIP 78369 is near the top at about $118,750.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 749 for LAREDO.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this LAREDO page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in LAREDO
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 78046 | Laredo | Webb County | TX | 71,965 | $53,601 | $142,000 |
| 78045 | Laredo | Webb County | TX | 67,185 | $89,334 | $227,300 |
| 78041 | Laredo | Webb County | TX | 47,089 | $61,007 | $216,700 |
| 78043 | Laredo | Webb County | TX | 44,044 | $54,280 | $151,400 |
| 78040 | Laredo | Webb County | TX | 36,115 | $35,742 | $116,500 |
| 78076 | Zapata | Zapata County | TX | 13,085 | $35,763 | $89,600 |
| 78042 | — | — | — | 2,669 | $21,837 | $74,800 |
| 78067 | San Ygnacio | Zapata County | TX | 719 | $71,208 | $86,600 |
| 78344 | Bruni | Webb County | TX | 419 | $89,750 | $87,800 |
| 78044 | Ranchitos Las Lomas | Webb County | TX | 364 | — | $221,100 |
| 78369 | Mirando City | Webb County | TX | 252 | $118,750 | — |
| 78371 | Oilton | Webb County | TX | 108 | $39,250 | — |
| 78564 | Lopeño | Zapata County | TX | 51 | — | — |
Frequently asked questions
What is DMA 749?
LAREDO (DMA 749) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in TX, covering about 284,065 combined ZIP-area residents across 13 codes.
How many ZIP codes are in the LAREDO DMA?
US5 currently lists 13 indexable ZIP codes for DMA 749 (LAREDO). Counts can change as geography publishes update.
What is the average income in the LAREDO market?
The average of ZIP median household incomes in LAREDO is about $60,957 (about 19% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 749?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the LAREDO DMA?
Larger population clusters on US5 for LAREDO include Laredo, TX, Zapata, TX, San Ygnacio, TX, Bruni, TX, and Ranchitos Las Lomas, TX. Open linked ZIP pages for neighborhood-level demographics.