DMA code
725
SIOUX FALLS (MITCHELL) · DMA 725
Explore ZIP codes in the SIOUX FALLS (MITCHELL) TV market — covering IA, MN, ND, SD — 338 ZIP codes — 737,936 residents. Population, income, and housing at a glance.
ZIP codes
338
Population
737,936
States
IA, MN, ND, SD
Median household income (avg.)
$73,110
Average home value
$167,634
Where is the SIOUX FALLS (MITCHELL) market?
SIOUX FALLS (MITCHELL) (DMA 725) groups 338 indexable ZIP codes on US5 across IA, MN, ND, and SD, with a combined ZIP-area population of about 737,936.
Larger population clusters inside this TV market include Sioux Falls, SD, Aberdeen, SD, Watertown, SD, Brookings, SD, and Yankton, SD. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 57106 (about 51,780 residents).
Income and housing in SIOUX FALLS (MITCHELL)
Across ZIPs with income data in SIOUX FALLS (MITCHELL), the average median household income is about $73,110 — about 3% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $167,634.
On this page’s income ranking, ZIP 57630 is near the top at about $197,500.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 725 for SIOUX FALLS (MITCHELL).
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this SIOUX FALLS (MITCHELL) page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in SIOUX FALLS (MITCHELL)
Frequently asked questions
What is DMA 725?
SIOUX FALLS (MITCHELL) (DMA 725) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IA, MN, ND, and SD, covering about 737,936 combined ZIP-area residents across 338 codes.
How many ZIP codes are in the SIOUX FALLS (MITCHELL) DMA?
US5 currently lists 338 indexable ZIP codes for DMA 725 (SIOUX FALLS (MITCHELL)). Counts can change as geography publishes update.
What is the average income in the SIOUX FALLS (MITCHELL) market?
The average of ZIP median household incomes in SIOUX FALLS (MITCHELL) is about $73,110 (about 3% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 725?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the SIOUX FALLS (MITCHELL) DMA?
Larger population clusters on US5 for SIOUX FALLS (MITCHELL) include Sioux Falls, SD, Aberdeen, SD, Watertown, SD, Brookings, SD, and Yankton, SD. Open linked ZIP pages for neighborhood-level demographics.