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BATON ROUGE · DMA 716

Explore ZIP codes in the BATON ROUGE TV market — covering LA, MS — 119 ZIP codes — 988,933 residents. Population, income, and housing at a glance.

DMA code
716
ZIP codes
119
Population
988,933
States
LA, MS
Median household income (avg.)
$64,574
Average home value
$199,179
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Where is the BATON ROUGE market?

BATON ROUGE (DMA 716) groups 119 indexable ZIP codes on US5 across LA and MS, with a combined ZIP-area population of about 988,933.

Larger population clusters inside this TV market include Baton Rouge, LA, Denham Springs, LA, Prairieville, LA, Gonzales, LA, and Central, LA. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 70726 (about 61,965 residents).

Income and housing in BATON ROUGE

Across ZIPs with income data in BATON ROUGE, the average median household income is about $64,574 — about 14% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $199,179.

On this page’s income ranking, ZIP 70729 is near the top at about $143,511.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 716 for BATON ROUGE.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this BATON ROUGE page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in BATON ROUGE

ZIP City County State Population Income Home value
70726 Denham Springs Livingston Parish LA 61,965 $77,129 $215,100
70769 Prairieville Ascension Parish LA 48,074 $114,707 $295,200
70737 Gonzales Ascension Parish LA 47,971 $80,758 $252,600
70816 Baton Rouge East Baton Rouge Parish LA 45,207 $65,894 $232,300
70810 Oak Hills Place East Baton Rouge Parish LA 42,585 $93,712 $353,100
70808 Baton Rouge East Baton Rouge Parish LA 36,513 $69,078 $392,600
70817 Shenandoah East Baton Rouge Parish LA 33,237 $102,878 $288,400
70815 Baton Rouge East Baton Rouge Parish LA 31,924 $55,804 $213,100
70791 Zachary East Baton Rouge Parish LA 30,097 $80,243 $269,800
70806 Baton Rouge East Baton Rouge Parish LA 28,551 $53,430 $321,400
70809 Baton Rouge East Baton Rouge Parish LA 25,649 $81,310 $305,900
70805 Baton Rouge East Baton Rouge Parish LA 24,145 $26,301 $103,100
70802 Baton Rouge East Baton Rouge Parish LA 23,964 $34,082 $105,100
70785 Walker Livingston Parish LA 22,863 $84,551 $235,100
70706 Watson Livingston Parish LA 22,621 $94,768 $237,900
70820 Baton Rouge East Baton Rouge Parish LA 22,397 $47,556 $293,900
70380 Morgan City Assumption Parish LA 21,043 $54,504 $138,300
70714 Central East Baton Rouge Parish LA 17,449 $60,333 $158,800
70807 Baton Rouge East Baton Rouge Parish LA 15,574 $27,064 $113,800
70767 Erwinville West Baton Rouge Parish LA 15,116 $71,964 $197,100
70764 Plaquemine Iberville Parish LA 15,046 $64,518 $174,700
70739 Central East Baton Rouge Parish LA 13,714 $105,969 $295,700
70811 Brownfields East Baton Rouge Parish LA 13,178 $41,195 $161,900
70538 Franklin St. Mary Parish LA 12,561 $55,662 $109,100
70754 Livingston Livingston Parish LA 12,153 $65,122 $181,200
70814 Baton Rouge East Baton Rouge Parish LA 11,424 $53,280 $181,600
70812 Merrydale East Baton Rouge Parish LA 11,124 $41,402 $124,300
70775 St. Francisville West Feliciana Parish LA 10,709 $75,980 $269,200
70818 Central East Baton Rouge Parish LA 10,403 $77,262 $255,800
70774 Sorrento Ascension Parish LA 10,093 $81,466 $243,600
70734 — Ascension Parish LA 9,880 $124,059 $306,200
70346 Donaldsonville Ascension Parish LA 9,831 $37,490 $186,800
70728 — — — 8,346 $120,893 $347,800
70392 Patterson St. Mary Parish LA 8,158 $49,538 $141,600
70390 Supreme Assumption Parish LA 7,397 $56,353 $152,000
70710 Addis West Baton Rouge Parish LA 7,052 $105,635 $242,300
70748 Jackson East Feliciana Parish LA 7,016 $73,500 $228,000
70874 — — — 6,401 $33,002 $130,500
70879 — — — 6,324 $75,189 $294,900
70776 St. Gabriel Iberville Parish LA 6,304 $66,914 $279,800
70760 New Roads Pointe Coupee Parish LA 6,119 $48,050 $137,200
70441 Greensburg St. Helena Parish LA 6,074 $47,274 $99,100
70744 Montpelier Livingston Parish LA 5,857 $43,056 $130,800
70895 — — — 5,855 $59,072 $212,000
70711 Albany Livingston Parish LA 5,621 $89,274 $221,700
70462 Killian Livingston Parish LA 5,428 $62,520 $238,000
70727 — — — 4,993 $57,664 $234,300
70884 — — — 4,968 $102,852 $464,800
70819 Baton Rouge East Baton Rouge Parish LA 4,781 $77,150 $167,900
70342 Berwick St. Mary Parish LA 4,732 $56,146 $190,600
70722 Clinton East Feliciana Parish LA 4,596 $73,310 $229,700
70339 Pierre Part Assumption Parish LA 4,510 $54,727 $162,600
70777 Slaughter East Feliciana Parish LA 4,487 $83,363 $225,000
39631 Centreville Wilkinson County MS 4,346 $39,125 $58,200
70719 Brusly West Baton Rouge Parish LA 4,317 $92,231 $235,700
39669 Woodville Wilkinson County MS 4,260 $32,179 $91,100
70712 — West Feliciana Parish LA 4,256 $73,846 —
70896 — — — 4,132 $67,083 $365,400
70788 Bayou Goula Iberville Parish LA 3,967 $36,250 $146,300
70381 — — — 3,866 $65,090 $146,888
70341 Belle Rose Assumption Parish LA 3,857 $42,078 $105,200
70835 — — — 3,817 $48,272 $179,100
70898 — — — 3,800 $60,318 $432,700
39645 Liberty Amite County MS 3,744 $37,750 $94,800
70730 — East Feliciana Parish LA 3,520 $65,635 $212,900
39638 Gloster Amite County MS 3,478 $37,051 $85,000
70803 Baton Rouge East Baton Rouge Parish LA 3,448 — —
70770 Central East Baton Rouge Parish LA 3,279 $89,097 $173,500
70449 — Livingston Parish LA 3,005 $76,865 $250,100
70778 Sorrento Ascension Parish LA 2,879 $108,419 $247,700
70821 — — — 2,832 $46,512 —
70783 Ventress Pointe Coupee Parish LA 2,797 $87,083 $313,100
70704 — — — 2,700 $48,356 $137,700
39664 — Amite County MS 2,627 $38,243 $100,000
70757 Rosedale Iberville Parish LA 2,204 $41,477 $132,500
70372 Labadieville Assumption Parish LA 1,846 $39,542 $143,800
70813 Baton Rouge East Baton Rouge Parish LA 1,829 — —
70749 — Pointe Coupee Parish LA 1,768 $46,042 $246,600
70514 Baldwin St. Mary Parish LA 1,757 $30,761 $127,500
70755 Livonia Pointe Coupee Parish LA 1,500 $60,924 $197,000
70733 French Settlement Livingston Parish LA 1,497 $69,219 $220,000
70729 Erwinville West Baton Rouge Parish LA 1,201 $143,511 $402,000
70892 — — — 1,103 $25,757 $77,400
70732 Fordoche Pointe Coupee Parish LA 1,098 $64,904 $193,500
70772 Rosedale Iberville Parish LA 1,083 $78,871 $116,000
70756 Livonia Pointe Coupee Parish LA 1,066 — $112,500
70453 — St. Helena Parish LA 1,053 $71,610 $94,800
70762 — Pointe Coupee Parish LA 1,028 $86,795 $284,900
70780 St. Gabriel Iberville Parish LA 1,017 $108,341 —
70759 Morganza Pointe Coupee Parish LA 996 $38,583 $122,500
70725 Darrow Ascension Parish LA 995 — —
70715 Morganza Pointe Coupee Parish LA 895 $51,071 $116,600
70740 Grosse Tete Iberville Parish LA 883 $65,179 $126,400
39633 Crosby Wilkinson County MS 825 $42,500 $48,300
70789 Wilson East Feliciana Parish LA 768 $32,574 $112,900
70747 — Pointe Coupee Parish LA 743 — —
70752 — Pointe Coupee Parish LA 582 $115,424 $197,700
70753 — Pointe Coupee Parish LA 582 $32,004 $67,800
70761 Norwood East Feliciana Parish LA 551 $85,321 $136,800
70836 Baton Rouge East Baton Rouge Parish LA 546 $57,697 —

Frequently asked questions

What is DMA 716?

BATON ROUGE (DMA 716) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in LA and MS, covering about 988,933 combined ZIP-area residents across 119 codes.

How many ZIP codes are in the BATON ROUGE DMA?

US5 currently lists 119 indexable ZIP codes for DMA 716 (BATON ROUGE). Counts can change as geography publishes update.

What is the average income in the BATON ROUGE market?

The average of ZIP median household incomes in BATON ROUGE is about $64,574 (about 14% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 716?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the BATON ROUGE DMA?

Larger population clusters on US5 for BATON ROUGE include Baton Rouge, LA, Denham Springs, LA, Prairieville, LA, Gonzales, LA, and Central, LA. Open linked ZIP pages for neighborhood-level demographics.