DMA code
693
LITTLE ROCK - PINE BLUFF · DMA 693
Explore ZIP codes in the LITTLE ROCK - PINE BLUFF TV market — covering AR — 333 ZIP codes — 1,558,890 residents. Population, income, and housing at a glance.
ZIP codes
333
Population
1,558,890
States
AR
Median household income (avg.)
$56,911
Average home value
$137,516
Where is the LITTLE ROCK - PINE BLUFF market?
LITTLE ROCK - PINE BLUFF (DMA 693) groups 333 indexable ZIP codes on US5 across AR, with a combined ZIP-area population of about 1,558,890.
Larger population clusters inside this TV market include Little Rock, AR, Conway, AR, Hot Springs, AR, North Little Rock, AR, and Pine Bluff, AR. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 72034 (about 49,420 residents).
Income and housing in LITTLE ROCK - PINE BLUFF
Across ZIPs with income data in LITTLE ROCK - PINE BLUFF, the average median household income is about $56,911 — about 24% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $137,516.
On this page’s income ranking, ZIP 71728 is near the top at about $250,001.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 693 for LITTLE ROCK - PINE BLUFF.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this LITTLE ROCK - PINE BLUFF page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in LITTLE ROCK - PINE BLUFF
Frequently asked questions
What is DMA 693?
LITTLE ROCK - PINE BLUFF (DMA 693) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AR, covering about 1,558,890 combined ZIP-area residents across 333 codes.
How many ZIP codes are in the LITTLE ROCK - PINE BLUFF DMA?
US5 currently lists 333 indexable ZIP codes for DMA 693 (LITTLE ROCK - PINE BLUFF). Counts can change as geography publishes update.
What is the average income in the LITTLE ROCK - PINE BLUFF market?
The average of ZIP median household incomes in LITTLE ROCK - PINE BLUFF is about $56,911 (about 24% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 693?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the LITTLE ROCK - PINE BLUFF DMA?
Larger population clusters on US5 for LITTLE ROCK - PINE BLUFF include Little Rock, AR, Conway, AR, Hot Springs, AR, North Little Rock, AR, and Pine Bluff, AR. Open linked ZIP pages for neighborhood-level demographics.