DMA code
644
ALEXANDRIA, LA · DMA 644
Explore ZIP codes in the ALEXANDRIA, LA TV market — covering LA — 57 ZIP codes — 254,963 residents. Population, income, and housing at a glance.
ZIP codes
57
Population
254,963
States
LA
Median household income (avg.)
$52,675
Average home value
$142,857
Where is the ALEXANDRIA, LA market?
ALEXANDRIA, LA (DMA 644) groups 57 indexable ZIP codes on US5 across LA, with a combined ZIP-area population of about 254,963.
Larger population clusters inside this TV market include Alexandria, LA, Pineville, LA, Leesville, LA, Fifth Ward, LA, and Fort Polk South, LA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 71360 (about 35,649 residents).
Income and housing in ALEXANDRIA, LA
Across ZIPs with income data in ALEXANDRIA, LA, the average median household income is about $52,675 — about 30% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $142,857.
On this page’s income ranking, ZIP 71474 is near the top at about $81,429.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 644 for ALEXANDRIA, LA.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this ALEXANDRIA, LA page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in ALEXANDRIA, LA
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 71360 | Pineville | Rapides Parish | LA | 35,649 | $59,592 | $196,300 |
| 71303 | Alexandria | Rapides Parish | LA | 24,532 | $66,761 | $232,900 |
| 71446 | Leesville | Vernon Parish | LA | 22,047 | $56,767 | $157,000 |
| 71301 | Alexandria | Rapides Parish | LA | 17,266 | $44,330 | $156,700 |
| 71302 | Alexandria | Rapides Parish | LA | 14,128 | $36,210 | $103,300 |
| 71351 | Fifth Ward | Avoyelles Parish | LA | 11,494 | $48,006 | $155,800 |
| 71459 | Fort Polk South | Vernon Parish | LA | 10,090 | $56,783 | — |
| 71467 | Pollock | Grant Parish | LA | 8,087 | $61,221 | $195,300 |
| 71328 | Deville | Rapides Parish | LA | 8,081 | $65,517 | $166,700 |
| 71327 | Cottonport | Avoyelles Parish | LA | 6,100 | $34,690 | $105,900 |
| 71409 | Alexandria | Rapides Parish | LA | 5,672 | $59,764 | $176,800 |
| 71405 | Ball | Rapides Parish | LA | 5,384 | $72,744 | $176,900 |
| 71322 | Bunkie | Avoyelles Parish | LA | 5,257 | $25,655 | $88,500 |
| 71423 | Prospect | Grant Parish | LA | 5,058 | $62,819 | $123,700 |
| 71417 | Rock Hill | Grant Parish | LA | 4,681 | $49,353 | $106,600 |
| 71350 | Mansura | Avoyelles Parish | LA | 4,556 | $50,962 | $149,500 |
| 71477 | — | — | — | 4,481 | $54,174 | $148,300 |
| 71433 | McNary | Rapides Parish | LA | 3,984 | $57,533 | $150,500 |
| 71315 | — | — | — | 3,911 | $64,760 | $230,000 |
| 71361 | — | — | — | 3,842 | $55,318 | $210,200 |
| 71403 | Anacoco | Vernon Parish | LA | 3,792 | $70,925 | $119,700 |
| 70656 | Pitkin | Vernon Parish | LA | 3,488 | $60,202 | $65,400 |
| 71496 | — | — | — | 2,946 | $47,542 | $103,700 |
| 71485 | Woodworth | Rapides Parish | LA | 2,929 | $75,813 | $291,300 |
| 71454 | St. Maurice | Grant Parish | LA | 2,922 | $52,862 | $75,600 |
| 71341 | Hessmer | Avoyelles Parish | LA | 2,901 | $43,720 | $122,600 |
| 71346 | Lecompte | Rapides Parish | LA | 2,700 | $46,056 | $174,000 |
| 71430 | Forest Hill | Rapides Parish | LA | 2,527 | $39,917 | $174,700 |
| 71362 | Plaucheville | Avoyelles Parish | LA | 2,315 | $45,227 | $112,300 |
| 71369 | Simmesport | Avoyelles Parish | LA | 2,255 | $36,462 | $88,100 |
| 71461 | New Llano | Vernon Parish | LA | 2,253 | $49,188 | $123,200 |
| 71355 | Bordelonville | Avoyelles Parish | LA | 2,192 | $47,263 | $139,800 |
| 71306 | — | — | — | 2,104 | $20,705 | $33,700 |
| 71439 | Hornbeck | Vernon Parish | LA | 1,715 | $47,284 | $119,900 |
| 70659 | Rosepine | Vernon Parish | LA | 1,543 | $63,403 | $200,700 |
| 71424 | — | Rapides Parish | LA | 1,401 | $63,068 | $124,300 |
| 71407 | Pollock | Grant Parish | LA | 1,293 | — | — |
| 71325 | Cheneyville | Rapides Parish | LA | 1,132 | $44,150 | $172,200 |
| 71323 | Center Point | Avoyelles Parish | LA | 1,103 | — | $178,600 |
| 71447 | — | Rapides Parish | LA | 1,092 | $45,865 | $87,500 |
| 71307 | — | — | — | 984 | $33,036 | $55,100 |
| 71438 | — | Vernon Parish | LA | 877 | $56,516 | $157,500 |
| 71432 | Georgetown | Grant Parish | LA | 824 | $45,000 | $57,300 |
| 71331 | — | Avoyelles Parish | LA | 765 | — | $101,200 |
| 70639 | — | Vernon Parish | LA | 603 | $77,656 | $102,800 |
| 71333 | Evergreen | Avoyelles Parish | LA | 412 | $26,458 | — |
| 71474 | Simpson | Vernon Parish | LA | 373 | $81,429 | $150,000 |
| 71466 | — | Rapides Parish | LA | 323 | — | $145,900 |
| 71359 | Pineville | Rapides Parish | LA | 293 | — | — |
| 71427 | — | Rapides Parish | LA | 232 | $67,663 | $129,000 |
| 71455 | — | Natchitoches Parish | LA | 214 | — | — |
| 71320 | — | Avoyelles Parish | LA | 108 | — | $277,300 |
| 71330 | Echo | Rapides Parish | LA | 49 | — | — |
| 71472 | — | Rapides Parish | LA | 3 | — | — |
| 71309 | — | — | — | — | — | — |
| 71339 | — | Avoyelles Parish | LA | — | — | — |
| 71475 | — | Vernon Parish | LA | — | — | — |
Frequently asked questions
What is DMA 644?
ALEXANDRIA, LA (DMA 644) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in LA, covering about 254,963 combined ZIP-area residents across 57 codes.
How many ZIP codes are in the ALEXANDRIA, LA DMA?
US5 currently lists 57 indexable ZIP codes for DMA 644 (ALEXANDRIA, LA). Counts can change as geography publishes update.
What is the average income in the ALEXANDRIA, LA market?
The average of ZIP median household incomes in ALEXANDRIA, LA is about $52,675 (about 30% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 644?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the ALEXANDRIA, LA DMA?
Larger population clusters on US5 for ALEXANDRIA, LA include Alexandria, LA, Pineville, LA, Leesville, LA, Fifth Ward, LA, and Fort Polk South, LA. Open linked ZIP pages for neighborhood-level demographics.