DMA code
592
GAINESVILLE · DMA 592
Explore ZIP codes in the GAINESVILLE TV market — covering FL — 44 ZIP codes — 395,062 residents. Population, income, and housing at a glance.
ZIP codes
44
Population
395,062
States
FL
Median household income (avg.)
$59,016
Average home value
$224,188
Where is the GAINESVILLE market?
GAINESVILLE (DMA 592) groups 44 indexable ZIP codes on US5 across FL, with a combined ZIP-area population of about 395,062.
Larger population clusters inside this TV market include Gainesville, FL, Williston Highlands, FL, Newberry, FL, Alachua, FL, and Fanning Springs, FL. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 32608 (about 53,966 residents).
Income and housing in GAINESVILLE
Across ZIPs with income data in GAINESVILLE, the average median household income is about $59,016 — about 21% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $224,188.
On this page’s income ranking, ZIP 32669 is near the top at about $102,335.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 592 for GAINESVILLE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this GAINESVILLE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in GAINESVILLE
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 32608 | Gainesville | Alachua County | FL | 53,966 | $60,182 | $340,200 |
| 32607 | Gainesville | Alachua County | FL | 31,938 | $46,517 | $297,800 |
| 32605 | Gainesville | Alachua County | FL | 25,698 | $83,114 | $264,700 |
| 32606 | Gainesville | Alachua County | FL | 23,313 | $79,888 | $319,300 |
| 32601 | Gainesville | Alachua County | FL | 23,296 | $30,878 | $284,200 |
| 32609 | Gainesville | Alachua County | FL | 19,694 | $48,121 | $174,500 |
| 32669 | Newberry | Alachua County | FL | 17,436 | $102,335 | $308,000 |
| 32615 | Alachua | Alachua County | FL | 16,244 | $79,983 | $289,000 |
| 32653 | Gainesville | Alachua County | FL | 15,457 | $97,700 | $273,700 |
| 32641 | Gainesville | Alachua County | FL | 15,082 | $36,814 | $123,600 |
| 32696 | Williston Highlands | Levy County | FL | 14,532 | $56,944 | $202,800 |
| 32693 | Fanning Springs | Gilchrist County | FL | 11,692 | $64,128 | $182,300 |
| 32643 | High Springs | Alachua County | FL | 11,495 | $69,871 | $254,900 |
| 32640 | Hawthorne | Alachua County | FL | 10,780 | $58,727 | $153,600 |
| 32680 | — | Dixie County | FL | 10,445 | $47,547 | $95,300 |
| 32626 | Manatee Road | Levy County | FL | 8,994 | $49,643 | $160,900 |
| 32612 | Gainesville | Alachua County | FL | 8,901 | — | — |
| 32618 | Archer | Alachua County | FL | 7,340 | $52,176 | $195,000 |
| 32604 | — | — | — | 6,825 | $36,080 | $317,400 |
| 32603 | Gainesville | Alachua County | FL | 6,713 | $14,580 | $290,500 |
| 32655 | — | — | — | 5,641 | $78,846 | $283,200 |
| 32621 | East Bronson | Levy County | FL | 5,540 | $52,840 | $114,200 |
| 32635 | — | — | — | 5,440 | $77,283 | $282,400 |
| 32628 | Cross City | Dixie County | FL | 5,423 | $42,029 | $96,600 |
| 32668 | Williston Highlands | Levy County | FL | 5,326 | $55,028 | $209,000 |
| 32619 | Bell | Gilchrist County | FL | 5,227 | $62,045 | $177,600 |
| 32644 | — | — | — | 4,227 | $69,324 | $212,900 |
| 32667 | Micanopy | Alachua County | FL | 3,761 | $79,440 | $275,900 |
| 32627 | — | — | — | 3,703 | $47,813 | $217,300 |
| 34449 | Inglis | Levy County | FL | 3,508 | $52,760 | $143,900 |
| 32614 | — | — | — | 2,126 | $50,088 | — |
| 32694 | Waldo | Alachua County | FL | 1,870 | $40,455 | $121,300 |
| 32625 | Cedar Key | Levy County | FL | 1,255 | $59,036 | $267,200 |
| 34498 | Yankeetown | Levy County | FL | 666 | $56,875 | $307,800 |
| 32683 | Otter Creek | Levy County | FL | 382 | $63,361 | — |
| 32631 | — | Alachua County | FL | 282 | — | $209,300 |
| 32648 | Horseshoe Beach | Dixie County | FL | 250 | $33,292 | $176,100 |
| 32639 | — | Levy County | FL | 229 | — | — |
| 32658 | La Crosse | Alachua County | FL | 165 | $88,819 | — |
| 32616 | Alachua | Alachua County | FL | 118 | — | — |
| 32692 | — | Dixie County | FL | 67 | — | — |
| 32610 | Gainesville | Alachua County | FL | 15 | — | — |
| 32602 | — | — | — | — | — | — |
| 32611 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 592?
GAINESVILLE (DMA 592) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in FL, covering about 395,062 combined ZIP-area residents across 44 codes.
How many ZIP codes are in the GAINESVILLE DMA?
US5 currently lists 44 indexable ZIP codes for DMA 592 (GAINESVILLE). Counts can change as geography publishes update.
What is the average income in the GAINESVILLE market?
The average of ZIP median household incomes in GAINESVILLE is about $59,016 (about 21% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 592?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the GAINESVILLE DMA?
Larger population clusters on US5 for GAINESVILLE include Gainesville, FL, Williston Highlands, FL, Newberry, FL, Alachua, FL, and Fanning Springs, FL. Open linked ZIP pages for neighborhood-level demographics.