DMA code
538
ROCHESTER, NY · DMA 538
Explore ZIP codes in the ROCHESTER, NY TV market — covering NY — 122 ZIP codes — 1,065,848 residents. Population, income, and housing at a glance.
ZIP codes
122
Population
1,065,848
States
NY
Median household income (avg.)
$75,948
Average home value
$186,224
Where is the ROCHESTER, NY market?
ROCHESTER, NY (DMA 538) groups 122 indexable ZIP codes on US5 across NY, with a combined ZIP-area population of about 1,065,848.
Larger population clusters inside this TV market include Rochester, NY, Brighton, NY, Webster, NY, Fairport, NY, and Irondequoit, NY. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 14580 (about 54,466 residents).
Income and housing in ROCHESTER, NY
Across ZIPs with income data in ROCHESTER, NY, the average median household income is about $75,948 — about even with the U.S. median ($75,149).
Average median home value across those ZIPs is about $186,224.
On this page’s income ranking, ZIP 14534 is near the top at about $144,832.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 538 for ROCHESTER, NY.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this ROCHESTER, NY page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in ROCHESTER, NY
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 14475 | — | Ontario County | NY | 253 | $121,382 | $355,700 |
| 14537 | Port Gibson | Ontario County | NY | 217 | — | $138,800 |
| 14585 | — | Ontario County | NY | 167 | $40,074 | — |
| 14515 | — | Monroe County | NY | 146 | — | $85,300 |
| 14545 | Scottsburg | Livingston County | NY | 136 | $103,250 | $88,300 |
| 14415 | — | Yates County | NY | 132 | — | $81,400 |
| 14592 | York | Livingston County | NY | 119 | $72,344 | $160,100 |
| 14539 | Retsof | Livingston County | NY | 115 | $121,250 | $161,800 |
| 14413 | — | Wayne County | NY | 81 | — | — |
| 13154 | — | Wayne County | NY | 38 | — | — |
| 14542 | — | Wayne County | NY | 33 | — | — |
| 14410 | — | — | — | — | — | — |
| 14430 | — | — | — | — | — | — |
| 14453 | — | Ontario County | NY | — | — | — |
| 14461 | — | — | — | — | — | — |
| 14518 | — | — | — | — | — | — |
| 14538 | — | — | — | — | — | — |
| 14563 | — | — | — | — | — | — |
| 14642 | Rochester | Monroe County | NY | — | — | — |
| 14649 | — | — | — | — | — | — |
| 14650 | — | — | — | — | — | — |
| 14652 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 538?
ROCHESTER, NY (DMA 538) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in NY, covering about 1,065,848 combined ZIP-area residents across 122 codes.
How many ZIP codes are in the ROCHESTER, NY DMA?
US5 currently lists 122 indexable ZIP codes for DMA 538 (ROCHESTER, NY). Counts can change as geography publishes update.
What is the average income in the ROCHESTER, NY market?
The average of ZIP median household incomes in ROCHESTER, NY is about $75,948 (about even with the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 538?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the ROCHESTER, NY DMA?
Larger population clusters on US5 for ROCHESTER, NY include Rochester, NY, Brighton, NY, Webster, NY, Fairport, NY, and Irondequoit, NY. Open linked ZIP pages for neighborhood-level demographics.