DMA code
526
UTICA · DMA 526
Explore ZIP codes in the UTICA TV market — covering NY — 103 ZIP codes — 357,358 residents. Population, income, and housing at a glance.
ZIP codes
103
Population
357,358
States
NY
Median household income (avg.)
$73,761
Average home value
$171,678
Where is the UTICA market?
UTICA (DMA 526) groups 103 indexable ZIP codes on US5 across NY, with a combined ZIP-area population of about 357,358.
Larger population clusters inside this TV market include Utica, NY, Rome, NY, Oneonta, NY, Washington Mills, NY, and Whitesboro, NY. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 13440 (about 41,273 residents).
Income and housing in UTICA
Across ZIPs with income data in UTICA, the average median household income is about $73,761 — about even with the U.S. median ($75,149).
Average median home value across those ZIPs is about $171,678.
On this page’s income ranking, ZIP 13301 is near the top at about $124,559.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 526 for UTICA.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this UTICA page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in UTICA
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 13401 | — | — | — | — | — | — |
| 13479 | — | — | — | — | — | — |
| 13747 | — | Otsego County | NY | — | — | — |
Frequently asked questions
What is DMA 526?
UTICA (DMA 526) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in NY, covering about 357,358 combined ZIP-area residents across 103 codes.
How many ZIP codes are in the UTICA DMA?
US5 currently lists 103 indexable ZIP codes for DMA 526 (UTICA). Counts can change as geography publishes update.
What is the average income in the UTICA market?
The average of ZIP median household incomes in UTICA is about $73,761 (about even with the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 526?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the UTICA DMA?
Larger population clusters on US5 for UTICA include Utica, NY, Rome, NY, Oneonta, NY, Washington Mills, NY, and Whitesboro, NY. Open linked ZIP pages for neighborhood-level demographics.