DMA code
524
ATLANTA · DMA 524
Explore ZIP codes in the ATLANTA TV market — covering AL, GA, NC — 425 ZIP codes — 7,634,050 residents. Population, income, and housing at a glance.
ZIP codes
425
Population
7,634,050
States
AL, GA, NC
Median household income (avg.)
$79,010
Average home value
$305,689
Where is the ATLANTA market?
ATLANTA (DMA 524) groups 425 indexable ZIP codes on US5 across AL, GA, and NC, with a combined ZIP-area population of about 7,634,050.
Larger population clusters inside this TV market include Atlanta, GA, Marietta, GA, Lawrenceville, GA, South Fulton, GA, and Cumming, GA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 30044 (about 100,471 residents).
Income and housing in ATLANTA
Across ZIPs with income data in ATLANTA, the average median household income is about $79,010 — about 5% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $305,689.
On this page’s income ranking, ZIP 31126 is near the top at about $224,844.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 524 for ATLANTA.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this ATLANTA page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in ATLANTA
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 30018 | Jersey | Walton County | GA | 96 | $69,375 | $276,600 |
| 30070 | Porterdale | Newton County | GA | 76 | $62,589 | $166,100 |
| 30229 | Haralson | Coweta County | GA | 42 | $25,859 | $239,100 |
| 30289 | Turin | Coweta County | GA | 13 | — | — |
| 30284 | Sunny Side | Spalding County | GA | 6 | — | — |
| 30063 | — | — | — | — | — | — |
| 30069 | — | — | — | — | — | — |
| 30090 | Marietta | Cobb County | GA | — | — | — |
| 30098 | — | — | — | — | — | — |
| 30099 | — | — | — | — | — | — |
| 30111 | Austell | Cobb County | GA | — | — | — |
| 30119 | — | — | — | — | — | — |
| 30129 | — | — | — | — | — | — |
| 30272 | South Fulton | Fulton County | GA | — | — | — |
| 30304 | — | — | — | — | — | — |
| 30320 | — | — | — | — | — | — |
| 30334 | Atlanta | Fulton County | GA | — | — | — |
| 30348 | — | — | — | — | — | — |
| 30361 | — | — | — | — | — | — |
| 30374 | — | — | — | — | — | — |
| 30375 | — | — | — | — | — | — |
| 30380 | — | — | — | — | — | — |
| 30396 | — | — | — | — | — | — |
| 30580 | — | — | — | — | — | — |
| 30647 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 524?
ATLANTA (DMA 524) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AL, GA, and NC, covering about 7,634,050 combined ZIP-area residents across 425 codes.
How many ZIP codes are in the ATLANTA DMA?
US5 currently lists 425 indexable ZIP codes for DMA 524 (ATLANTA). Counts can change as geography publishes update.
What is the average income in the ATLANTA market?
The average of ZIP median household incomes in ATLANTA is about $79,010 (about 5% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 524?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the ATLANTA DMA?
Larger population clusters on US5 for ATLANTA include Atlanta, GA, Marietta, GA, Lawrenceville, GA, South Fulton, GA, and Cumming, GA. Open linked ZIP pages for neighborhood-level demographics.