97540 vs 97504 — Compare ZIP Codes
Side-by-side comparison. Blue = ZIP 97540, Orange = ZIP 97504.
Quick verdict: ZIP 97540 is lower unemployment, more educated, higher work-from-home share. ZIP 97504 is wealthier, higher home values, more affordable rent, lower poverty rate, more diverse.
Quick Facts
ZIP 97540
Talent city, OR
View full profile →- Population8,475
- Median Income$57,686
- Median Home Value$428k
- Median Rent$1,225
- Median Age41.9 yrs
- Poverty Rate13.5%
ZIP 97504
Medford city, OR
View full profile →- Population50,471
- Median Income$81,233
- Median Home Value$448k
- Median Rent$1,208
- Median Age41.5 yrs
- Poverty Rate10.2%
Visual comparison (same scale)
Population
8,47550,471
Median Income
$57,686$81,233
Median Home Value
$428k$448k
Median Rent
$1,225$1,208
Median Age
41.9 yrs41.5 yrs
Poverty Rate
13.5%10.2%
Demographics
ZIP 97540
Talent city, OR
View full profile →- White %84.0%
- Black %0.3%
- Asian %2.2%
- Hispanic %13.9%
- Age 0–17 %16.7%
- Age 18–64 %59.2%
- Age 65+ %24.1%
- Bachelor's+ %43.1%
- Diversity Index27/100
ZIP 97504
Medford city, OR
View full profile →- White %83.6%
- Black %0.7%
- Asian %1.8%
- Hispanic %14.4%
- Age 0–17 %22.9%
- Age 18–64 %53.8%
- Age 65+ %23.4%
- Bachelor's+ %37.6%
- Diversity Index28/100
Visual comparison (same scale)
White %
84.0%83.6%
Black %
0.3%0.7%
Asian %
2.2%1.8%
Hispanic %
13.9%14.4%
Age 0–17 %
16.7%22.9%
Age 18–64 %
59.2%53.8%
Age 65+ %
24.1%23.4%
Bachelor's+ %
43.1%37.6%
Diversity Index
27/10028/100
Economy
ZIP 97540
Talent city, OR
View full profile →- Median Income$57,686
- Unemployment %3.9%
- IRS Net Migration+430
- Work From Home %12.5%
ZIP 97504
Medford city, OR
View full profile →- Median Income$81,233
- Unemployment %5.0%
- IRS Net Migration+2,562
- Work From Home %12.4%
Visual comparison (same scale)
Median Income
$57,686$81,233
Unemployment %
3.9%5.0%
IRS Net Migration
+430+2,562
Work From Home %
12.5%12.4%
Housing
ZIP 97540
Talent city, OR
View full profile →- Median Home Value$428k
- Median Rent$1,225
- Owner Occupied %57.7%
- Broadband %91.7%
- Vacant %6.9%
- Median Year Built1991
ZIP 97504
Medford city, OR
View full profile →- Median Home Value$448k
- Median Rent$1,208
- Owner Occupied %61.5%
- Broadband %89.9%
- Vacant %4.8%
- Median Year Built1984
Visual comparison (same scale)
Median Home Value
$428k$448k
Median Rent
$1,225$1,208
Owner Occupied %
57.7%61.5%
Broadband %
91.7%89.9%
Vacant %
6.9%4.8%
Median Year Built
19911984
Climate & Location
ZIP 97540
Talent city, OR
View full profile →- Snow Days/Year0 days
- Elevation (ft)1,729 ft
- Nearest Airport12.9 miles (20.7 km)
- Distance to Coast77.1 miles (124.1 km)
ZIP 97504
Medford city, OR
View full profile →- Snow Days/Year0 days
- Elevation (ft)1,297 ft
- Nearest Airport5.0 miles (8.0 km)
- Distance to Coast83.9 miles (135.0 km)
Visual comparison (same scale)
Snow Days/Year
0 days0 days
Elevation (ft)
1,729 ft1,297 ft
Nearest Airport
12.9 miles (20.7 km)5.0 miles (8.0 km)
Distance to Coast
77.1 miles (124.1 km)83.9 miles (135.0 km)
Infrastructure
ZIP 97540
Talent city, OR
View full profile →- Work From Home %12.5%
- Walkability (0–100)18
- Broadband %91.7%
ZIP 97504
Medford city, OR
View full profile →- Work From Home %12.4%
- Walkability (0–100)67
- Broadband %89.9%
Visual comparison (same scale)
Work From Home %
12.5%12.4%
Walkability (0–100)
1867
Broadband %
91.7%89.9%
Frequently Asked Questions
How do ZIP 97540 and 97504 compare?
ZIP 97540 is lower unemployment, more educated, higher work-from-home share. ZIP 97504 is wealthier, higher home values, more affordable rent, lower poverty rate, more diverse.
What do the blue and orange colors mean?
Blue represents the first ZIP (97540), orange the second (97504). The same colors are used in the map markers and comparison bars.
Where does this data come from?
Data is from the U.S. Census Bureau and other federal sources. See our Methodology page for details.
How can I compare other ZIP codes?
From any ZIP page, use the "Compare with Another ZIP" tool, or go to /compare/XXXXX-vs-YYYYY (replace with two 5-digit ZIP codes).
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