97301 vs 42078 — Compare ZIP Codes
Side-by-side comparison. Blue = ZIP 97301, Orange = ZIP 42078.
Quick verdict: ZIP 97301 is wealthier, higher home values, more diverse, more educated, higher work-from-home share. ZIP 42078 is more affordable rent, lower poverty rate, lower unemployment.
Quick Facts
ZIP 97301
Salem city, OR
View full profile →- Population56,274
- Median Income$57,497
- Median Home Value$311k
- Median Rent$1,073
- Median Age33.7 yrs
- Poverty Rate20.2%
ZIP 42078
Salem city, KY
View full profile →- Population1,718
- Median Income$48,155
- Median Home Value$79k
- Median Rent$475
- Median Age46.7 yrs
- Poverty Rate14.2%
Visual comparison (same scale)
Population
56,2741,718
Median Income
$57,497$48,155
Median Home Value
$311k$79k
Median Rent
$1,073$475
Median Age
33.7 yrs46.7 yrs
Poverty Rate
20.2%14.2%
Demographics
ZIP 97301
Salem city, OR
View full profile →- White %61.9%
- Black %1.7%
- Asian %2.5%
- Hispanic %34.6%
- Age 0–17 %22.7%
- Age 18–64 %64.4%
- Age 65+ %12.8%
- Bachelor's+ %18.1%
- Diversity Index50/100
ZIP 42078
Salem city, KY
View full profile →- White %95.8%
- Black %1.4%
- Asian %0.1%
- Hispanic %2.5%
- Age 0–17 %20.6%
- Age 18–64 %47.3%
- Age 65+ %32.1%
- Bachelor's+ %10.1%
- Diversity Index8/100
Visual comparison (same scale)
White %
61.9%95.8%
Black %
1.7%1.4%
Asian %
2.5%0.1%
Hispanic %
34.6%2.5%
Age 0–17 %
22.7%20.6%
Age 18–64 %
64.4%47.3%
Age 65+ %
12.8%32.1%
Bachelor's+ %
18.1%10.1%
Diversity Index
50/1008/100
Economy
ZIP 97301
Salem city, OR
View full profile →- Median Income$57,497
- Unemployment %6.6%
- IRS Net Migration+2,856
- Work From Home %10.4%
ZIP 42078
Salem city, KY
View full profile →- Median Income$48,155
- Unemployment %4.5%
- IRS Net Migration+64
- Work From Home %2.3%
Visual comparison (same scale)
Median Income
$57,497$48,155
Unemployment %
6.6%4.5%
IRS Net Migration
+2,856+64
Work From Home %
10.4%2.3%
Housing
ZIP 97301
Salem city, OR
View full profile →- Median Home Value$311k
- Median Rent$1,073
- Owner Occupied %43.2%
- Broadband %89.1%
- Vacant %4.7%
- Median Year Built1971
ZIP 42078
Salem city, KY
View full profile →- Median Home Value$79k
- Median Rent$475
- Owner Occupied %86.7%
- Broadband %77.9%
- Vacant %26.2%
- Median Year Built1975
Visual comparison (same scale)
Median Home Value
$311k$79k
Median Rent
$1,073$475
Owner Occupied %
43.2%86.7%
Broadband %
89.1%77.9%
Vacant %
4.7%26.2%
Median Year Built
19711975
Climate & Location
ZIP 97301
Salem city, OR
View full profile →- Snow Days/Year0 days
- Elevation (ft)205 ft
- Nearest Airport2.7 miles (4.4 km)
- Distance to Coast44.1 miles (71.0 km)
ZIP 42078
Salem city, KY
View full profile →- Snow Days/Year0 days
- Elevation (ft)357 ft
- Nearest Airport30.7 miles (49.4 km)
- Distance to Coast296.5 miles (477.1 km)
Visual comparison (same scale)
Snow Days/Year
0 days0 days
Elevation (ft)
205 ft357 ft
Nearest Airport
2.7 miles (4.4 km)30.7 miles (49.4 km)
Distance to Coast
44.1 miles (71.0 km)296.5 miles (477.1 km)
Infrastructure
ZIP 97301
Salem city, OR
View full profile →- Work From Home %10.4%
- Walkability (0–100)77
- Broadband %89.1%
Visual comparison (same scale)
Work From Home %
10.4%2.3%
Walkability (0–100)
7714
Broadband %
89.1%77.9%
Frequently Asked Questions
How do ZIP 97301 and 42078 compare?
ZIP 97301 is wealthier, higher home values, more diverse, more educated, higher work-from-home share. ZIP 42078 is more affordable rent, lower poverty rate, lower unemployment.
What do the blue and orange colors mean?
Blue represents the first ZIP (97301), orange the second (42078). The same colors are used in the map markers and comparison bars.
Where does this data come from?
Data is from the U.S. Census Bureau and other federal sources. See our Methodology page for details.
How can I compare other ZIP codes?
From any ZIP page, use the "Compare with Another ZIP" tool, or go to /compare/XXXXX-vs-YYYYY (replace with two 5-digit ZIP codes).
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